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SEK 57,101
pledged of SEK 500,000pledged of SEK 500,000 goal
52
backers
Funding Canceled
Funding for this project was canceled by the project creator on Nov 18 2014
Last updated November 18, 2014

PFO Shield - GPS/GSM ActiveLife Bracelet - for your safety

Wherever you go, whatever you do - climb, run, bike, ride, snowboard, surf, let your friends know where you are and alert them in need.

PFO Shield - GPS/GSM ActiveLife Bracelet - for your safety

Wherever you go, whatever you do - climb, run, bike, ride, snowboard, surf, let your friends know where you are and alert them in need.

SEK 57,101
pledged of SEK 500,000pledged of SEK 500,000 goal
52
backers
Funding Canceled
Funding for this project was canceled by the project creator on Nov 18 2014
Last updated November 18, 2014

About

Let our bracelet follow you out in the wilderness, up the mountain or down the slopes – If your bracelet is on – your friends are on.

To everyone living an active life: You never know when you want to, or need to, let your friends know where you are. With the PFO bracelet on your arm you can send a direct “HeyImHere” to your friends mobile phones by just pushing the button, or send an alert by pulling the strap. Your friends will immediately get a message from you and spot you on the map.

The PFO bracelet offers wearable safety by:

  • Letting your friends follow you on the map – in real time – wherever you go.
  • Updating your friends that all is fine and where you are.
  • Offering the possibility to send an alert if anything unexpected should occur.

GET STARTED

No need to worry about setting up your bracelet. Simply download the PFO Shield app, pair your bracelet and invite friends. Off you go!

HOW IT WORKS

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COLOURS & SIZES

The PFO Shield comes in three colours and two sizes (stretch goal 3-5 sizes :-). Colours are Black, White and Blue. The first two sizes are Small and Medium.

ROAMING IN 60+ COUNTRIES INCLUDED

PFO Shield has an embedded SIM that works wherever there is GSM coverage. Over 60 countries are included in the standard service plan and no extra cost for roaming or usage. This is great for travelling as you don't need to worry about getting some crazy bill when you get back home. Below is list of countries included*:

*Should you require service in other countries than listed please contact us for availability and pricing.  

PFO SHIELD PROTOTYPE

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USE OF FUNDS RAISED

Why do we need money you might ask? Well, we are a focused Swedish technology firm supporting human rights activists and journalists around the world.

We need money to make this in to a consumer product and an everyday companion to people with an active life.

The funds raised will be used to make the mass production tooling for the PC, silicone and steel parts. We also need to develop and enhance the firmware, back-end and smartphone applications for day-to-day usage for the active life segment.

PRODUCTION PLAN 

The moment we have raised the minimum funds required by the factory to commence production, we press Go! Lead time is twelve weeks, add another two for quality control and shipping, and you should have your very own PFO Shield by February 2015!

- Order components according to BOM Dec 1
- Place tooling order at factory Dec 1
- Start tooling
- Engineering sample Jan 15
- Fine tuning tooling
- Production serie Feb 20

THE TEAM

We are a group of people who love technology, being outdoors, and our kids. The latter two have both had us worried at one time or another - from getting lost skiing off piste, to waiting up at night for the teenage daughter. 

 HISTORY

The idea of the Shield was born in 2001 when founder Johan Carlsson envisioned a personal safety product in the form of a designer bracelet with GPS/GSM and personal alarm. In 2009, he got together a team of fighter jet navigation engineers and accessory designers and founded PFO Tech. In April 2013, a revolutionary new personal safety bracelet was launched for human rights activists on the frontline. It was called the Natalia Project, named after Natalia Estemirova who was kidnapped and killed for protecting our basic rights as humans. In an emergency, a wearer can pull the bracelet to send an instant alarm with their live position to colleagues, headquarters, and anyone else easily pre-chosen as recipient.

Risks and challenges

As with any pioneering projects, come risks and challenges and we want to be as transparent as possible. Our biggest risk is simply delay. And though we have everything lined up and the pieces in place, things may still happen in the production line - from component sourcing to factory timeframes. We have access to high-volume manufacturers that will help ramping up production quickly. As with any cutting edge electronic products there are risks when transitioning from alpha to the finished product. We have done everything we can up to this point to minimize the risks as we have manufactured and delivered alpha products to clients for testing and results and feedback has been very good. The first lab prototype of the new PFO bracelet was built in September 2013 and we have since made three adjustments to the PCBA, we have had 24 firmware upgrades and we have made 6 batches of working prototypes. We are now ready and fully prepared with everything lined up to start manufacturing.
Also, while we have EC approval, we have yet to get FCC approval which could take longer than estimated.

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Support

  1. Select this reward

    Pledge SEK 72 or more About $8

    Just to get us going...! $10. Every penny/ krona counts. What we offer.... you get to follow us... yeah, we'll let you follow us anyway of course. So, this is just to show us your support...and we thank you from the bottom of our hearts.

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  2. Select this reward

    Pledge SEK 990 or more About $102

    PFO SHIELD BRACELET BLACK MEDIUM (18.4cm, 7 1/4in). For roughly $139 you get the PFO SHIELD Early Bird --- PFO SHIELD GPS bracelet in Black, size M (18.4cm, 7 1/4in) including 6M roaming in over 60 countries. Be one of the first to own this revolutionary product, feel safer and stay connected wherever you are. 6 months service fee included ($54).Suggested retail price is $326.

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  3. Select this reward

    Pledge SEK 990 or more About $102

    PFO SHIELD BRACELET BLACK SMALL: (16.8cm, 6 1/2in).
    For roughly $139 you get the PFO SHIELD Early Bird --- PFO SHIELD GPS bracelet in Black, size S (16.8cm, 6 3/4in) including 6M roaming in over 60 countries. Be one of the first to own this revolutionary product, feel safer and stay connected wherever you are. 6 months service fee included ($54).Suggested retail price is $326.

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  4. Select this reward

    Pledge SEK 1,290 or more About $132

    PFO SHIELD BRACELET BLUE MEDIUM (18.4cm, 7 1/4in). For roughly $180 you get the PFO SHIELD GPS bracelet in Blue, size M (18.4cm, 7 1/4in) including 12M roaming in over 60 countries. Be one of the first to own this revolutionary product, feel safer and stay connected wherever you are. 12 months service fee included ($108).Suggested retail price is $370.

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  5. Select this reward

    Pledge SEK 1,290 or more About $132

    PFO SHIELD BRACELET BLUE SMALL (16.8cm, 6 1/2in). For roughly $180 you get the PFO SHIELD GPS bracelet in Blue, size S (16.8cm, 6 1/2in) including 12M roaming in over 60 countries. Be one of the first to own this revolutionary product, feel safer and stay connected wherever you are. 12 months service fee included ($108).Suggested retail price is $370.

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  6. Select this reward

    Pledge SEK 1,290 or more About $132

    PFO SHIELD BRACELET WHITE SMALL (16.8cm, 6 1/2in). For roughly $180 you get the PFO SHIELD GPS bracelet in White, size S (16.8cm, 6 1/2in) including 12M roaming in over 60 countries. Be one of the first to own this revolutionary product, feel safer and stay connected wherever you are. 12 months service fee included ($108).Suggested retail price is $370.

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  7. Select this reward

    Pledge SEK 1,290 or more About $132

    PFO SHIELD BRACELET WHITE MEDIUM (18.4cm, 7 1/4in). For roughly $180 you get the PFO SHIELD GPS bracelet in White, size M (18.4cm, 7 1/4in) including 12M roaming in over 60 countries. Be one of the first to own this revolutionary product, feel safer and stay connected wherever you are. 12 months service fee included ($108).Suggested retail price is $370.

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    2 backers
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  8. Select this reward

    Pledge SEK 1,290 or more About $132

    PFO SHIELD BRACELET BLACK SMALL (16.8cm, 6 1/2in). For roughly $180 you get the PFO SHIELD GPS bracelet in Black, size S (16.8cm, 6 1/2in) including 12M roaming in over 60 countries. Be one of the first to own this revolutionary product, feel safer and stay connected wherever you are. 12 months service fee included ($108).Suggested retail price is $370.

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  9. Select this reward

    Pledge SEK 1,290 or more About $132

    PFO SHIELD BRACELET BLACK MEDIUM (18.4cm, 7 1/4in). For roughly $180 you get the PFO SHIELD GPS bracelet in Black, size M (18.4cm, 7 1/4in) including 12M roaming in over 60 countries. Be one of the first to own this revolutionary product, feel safer and stay connected wherever you are. 12 months service fee included ($108).Suggested retail price is $370.

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    3 backers
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  10. Select this reward

    Pledge SEK 2,390 or more About $245

    For roughly $335 you get the SHIELD Family --- Kids off backpacking around the world? They can keep you updated of their location and well-being without breaking your bank in roaming charges. Get two Shield bracelets in Black, both with one year subscription. Suggested retail price $700.

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  11. Select this reward

    Pledge SEK 2,490 or more About $255

    PFO Shield Limited edition in black leather (cow friendly of course!) For roughly $350 you get the Limited Edition including 12 months roaming. Suggested retail price is $510.

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Funding period

- (30 days)