Even a simple pencil requires a process.
Our original idea for this product was something we read online saying an average pencil can draw a distance of 35 miles, but we also found it had never been tested, so just out of shear curiosity we tested it. We found that the figure was more like 6 than 35. Then we thought how cool it would be to have a pencil that showed you how far you had drawn, then The Six Mile Pencil was born.
After that we started designing the brand, we went through multiple designs, testing some of the better ones along the way by getting our friends to critique them.
Once that was sorted we moved on to suppliers, getting samples from each one. The tricky part was being able to print so far along the pencil barrel, which we solved with a digi print.
Then was the issue of getting the colour right which took some time, we really wanted it to pop. The final thing was tweaking the pack, making it lightweight, sturdy and yet have a very high quality print value.