Project image
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$6,535
pledged of $25,000pledged of $25,000 goal
25
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, August 19 2015 2:52 PM UTC +00:00
Mylene ChungBy Mylene Chung
First created
Mylene ChungBy Mylene Chung
First created
$6,535
pledged of $25,000pledged of $25,000 goal
25
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, August 19 2015 2:52 PM UTC +00:00

About

Tablecrafter is both an online school and platform for people to learn world-class food photography in just a few weeks.

Pizza speed-building, 3, 2, 1...
Pizza speed-building, 3, 2, 1...

We spent months developing our online courses which combine the best parts of learning through multiple ultra-short video clips, easy-to-digest bursts of text, hands-on practice, and a beautiful browser experience.

Keep it cool, keep it cool!
Keep it cool, keep it cool!
Here's a real prototype, though it might still change. Ahhh don't read the placeholder text!
Here's a real prototype, though it might still change. Ahhh don't read the placeholder text!

We’re building Tablecrafter for three people: Cooks & chefs, Instagram food-sharers, and aspiring professional food photographers. It doesn't matter how much experience you have, there's something at every level. 

Most people find this craft difficult only because it's overwhelming to figure out where and how to start. But once you get the wheels turning, you'll curse yourself for not starting sooner. This could be taught, methodically, easily and with quick results.

Here's our studio's kitchen, where we cook what we shoot.
Here's our studio's kitchen, where we cook what we shoot.


Features & Product Highlights

Smartphone Photographers Welcome. We'll have lessons and projects specifically tailored towards casual smartphone shooters. You don't have to buy expensive equipment to pull this off.

You'd be surprised with what your iPhone could do.
You'd be surprised with what your iPhone could do.

Professional (or Aspiring) Photographers Welcome. We'll also have material if you use fancy lights, tripods, and other professional equipment to have full control over your food photos.

Learn the basics of studio lighting
Learn the basics of studio lighting
Shooting with strobes to maximise shadows and highlights.
Shooting with strobes to maximise shadows and highlights.
Post process your food shots with ease.
Post process your food shots with ease.

Learn Skills Beyond the Camera. Many of the skills necessary to pull off beautiful food photos don't involve a camera: styling props, food styling, understanding light, etc. You'll learn those too.

Table set-up lit with only natural light.
Table set-up lit with only natural light.
Learn to work with available props & utensils.
Learn to work with available props & utensils.

Easily Take Notes with Short Videos. Long, 10-minute videos are not the best way to learn. They make it difficult to take notes and keep you clicking pause and painfully dragging that slider to rewind all the time. With our setup, you can practice while having the lessons beside you on a tablet or laptop.


Beautiful User Experience for all Devices. We can't sleep at night if buttons don't click right. Or if colors are hard on the eyes. Or if the layout leaves you lost finding what you're looking for. We'll make sure that the website is a pleasure to use whether you're on a Mac, Windows PC, or Android tablet.

Magazine-Like Free Content. We plan to treat our blog like a magazine, so you can enjoy beautiful free stuff, like cooking lessons, and other creative projects, even if you're not paying.


Backer Rewards

A grand, thank you note sent to your email.
A grand, thank you note sent to your email.
Print them for your walls, use them as mobile or desktop wallpapers, or just stare at them!
Print them for your walls, use them as mobile or desktop wallpapers, or just stare at them!
Subscriptions will give you full access to all of the site's paid content.
Subscriptions will give you full access to all of the site's paid content.



Stretch Goals

If we somehow make it past the $200,000 mark, (T_T) we'll be able to finally build a fully-loaded studio and workshop where we can expand our content to include other forms of crafting: pottery, knitting, woodworking, and more advanced cooking etc. At the same time, we'll be able to provide decent wages to struggling craftsmen here in our country. (In the Philippines where our HQ is based, many people take home just $10/day or less.)

We'll update this section if it does seem like we'll go past our goals.



About the Founder

Mylene Chung has been shooting food professionally for almost a decade through her company PhotoKitchen. Her clients range from multinational corporations like Coca-Cola, Nestle, and McCann Worldgroup, and small neighborhood mom-and-pop restaurants. She owns two cats, both plotting to steal the possible Kickstarter funds.

Follow her on Instagram.


You Can Help us Make this Happen

This is the part where we tell you that we have this dream, that we want to change the world, and you can help make it come true. Well, it is a dream, we're not sure if it will change the world, but yes, you can make it come true.

And if it does, we'll work our butts off for nights to come to bring you a super-polished product, delivering on every single promise we've made as a thank you. Nothing less.

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Follow Tablecrafter: Facebook | Instagram | Pinterest
Send a message: hello@tablecrafter.com
Sign-up for our mailing list: tablecrafter.com

Risks and challenges

We've already started building, and so far, things are going according to plan. At this rate, we'll probably be able to launch during 4th quarter 2015.

We face one challenge: running out of cash. We're not a big corp. So far, all the progress we've had has been funded out of our own pockets. While we're not in the red, it won't last forever, that's why Kickstarter is so important!

This isn't our first startup and we're determined to see this through. Whatever happens, even if we need to eat canned meat for the rest of the year, we'll find ways to launch and make Tablecrafter happen!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Get listed on our backer page and receive a photo of a hand-written thank you note from our founder.

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    2 backers
    $
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  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    Receive a high-resolution royalty-free digital food photo pack that you can print or use in any way you like + get listed on our backer page.

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    5 backers
    $
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  3. Select this reward

    Pledge US$ 60 or more About US$ 60

    Receive a 3-month subscription ($120) unlocking all Tablecrafter classes + digital food photo pack + get listed on our backer page.

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    3 backers
    $
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    It's a way to bring creative projects to life.

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  4. Select this reward

    Pledge US$ 90 or more About US$ 90

    Receive a 6-month subscription ($180) unlocking all Tablecrafter classes + digital food photo pack + get listed on our backer page.

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    Estimated delivery
    4 backers
    $
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  5. Select this reward

    Pledge US$ 120 or more About US$ 120

    Receive a full annual subscription ($240) unlocking all Tablecrafter classes for the first year + digital food photo pack + get listed on our backer page.

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    6 backers
    $
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  6. Select this reward

    Pledge US$ 360 or more About US$ 360

    Receive 4 full subscriptions ($960) to share with friends unlocking all Tablecrafter classes for the first year + digital food photo pack + get listed on our backer page.

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    3 backers
    $
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  7. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Receive one of just ten "Pioneer Accounts" that will never expire allowing you to access our content for as long as we live + digital food photo pack + get listed on our backer page near the top.

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    Limited 1 backer
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  8. Reward no longer available

    Pledge US$ 3,000 or more About US$ 3,000

    Receive a "Legendary Pioneer Account" that will never expire + customized color, and a massive, beautiful tribute to yourself at the very top of our backer page, written by you. (No hate speech!)

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    Reward no longer available 1 backer
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Funding period

- (30 days)