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Hour-long documentary tracing the origins & rich history of lowriding among Chican@s and Mexicans in the San Diego-Tijuana borderlands Read more

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This project was successfully funded on September 21, 2013.

Hour-long documentary tracing the origins & rich history of lowriding among Chican@s and Mexicans in the San Diego-Tijuana borderlands

About this project

About this film:

The origins of lowriding in the Chican@ community have been commonly traced back to the streets of East Los Angeles or Española, New Mexico. San Diego and the surrounding borderlands are often overlooked for their rich car customizing lowrider history despite the fact that some of the earliest and most active lowriding car clubs in the country were started in this area. San Diego's world-famous Chicano Park, home to the country's largest outdoor collection of murals, was established by the people through peaceful protest at the height of the Chicano movement. Many participants in the land take-over that led to the creation of Chicano Park already were or later became lowriders. These connections add to the uniqueness of the evolution of lowriders in San Diego. The resistance and affirmation of the lowrider community, in the face of law enforcement and elected leaders who sought to delegitimize them and their expression of cruising, is a universal story of collective action and resilience that many communities can draw lessons from. 

Everything Comes From the Streets features men and women from San Diego and Tijuana who shaped and influenced the unique car customizing movement, defined by self-expression and cultural ingenuity. Our story traverses politics, self-preservation, and the emergence of critical spaces. The film provides a different perspective contrasting the belief that lowriding is tied to "gang banging" and violence. Instead lowrider car clubs can be an extension of families that affirm and build communities in the colorful and complex fabric of the borderlands of the American Southwest.

Meet the Filmmaking Team:

Rigo Reyes, Alberto Pulido, Kelly Whalen
Rigo Reyes, Alberto Pulido, Kelly Whalen

The idea for this film was originated by Co-producer Rigo Reyes, a longtime San Diego lowrider, Chicano activist and founding member of the San Diego Lowrider Council. His passion and knowledge has spread to the entire filmmaking team and propelled this film forward, showing that everything really does come from the streets. Rigo brought the idea for the film to Alberto Pulido, a professor and Chair of Ethnic Studies at USD. As an educator with a long history of community activism and member of the Chicano Park Steering Committee, Alberto knew that the lowrider community had an important story to tell. This film is his directorial debut and he hopes it can be used for educational purposes in a time when much of Chican@ history and culture is met with resistance and negativity. 

Everything Comes From the Streets was co-produced, photographed and edited by Kelly Whalen, an independent filmmaker raised in San Diego with over 15 years of experience on major productions for PBS and whose films have been exhibited at top-tier festivals like South by Southwest. Kelly won an Emmy nomination for producing and directing the documentary Tulia, Texas http://www.pbs.org/independentlens/tuliatexas/

Everything Comes From the Streets was associate produced by Jessica Cordova, a film lover passionate about the ability of film to uncover hidden stories. Jessica has experience working for the 2013 San Diego Latino Film Festival and has worked on several oral history projects. 

Ramon “Chunky” Sanchez, local music legend, provided most of the musical score on this documentary. “Chunky’s” music tells the story of Chican@s in San Diego and provided a soundtrack to the Chicano movement in San Diego. This year “Chunky” was awarded the National Endowment for the Arts' National Heritage Fellowship for his artistic excellence.

A work in progress version of Everything Comes from the Street was screened earlier this year to a packed house of over 800 lowriders and community members in a venue along Highland Avenue, a historic lowriding spot in San Diego.

Why do we need Feria if the documentary is already done?

The documentary IS complete, well almost. With all the filming and editing just about completed we are in urgent need of final funds to get the film broadcast and festival ready. KPBS, our local San Diego PBS station, wants to broadcast our film, and we are exploring national distribution on PBS. We've submitted the documentary to several film festivals, including those close to home in San Diego to as far away as Paris, France. The San Francisco Latino Film Festival is among the first to want to program it in its September 2013 festival lineup, http://www.sflatinofilmfestival.com/festival-2013/documentaries/.  We are racing to get the film ready and need to raise money for post production costs, including color correction, sound mixing, archival footage and music rights, and insurance.

How did we get so far without Kickstarter?

We received a small but competitive Cal Humanities Community Stories Grant in 2011, expecting to film several oral histories with pioneers of the lowriding movement in San Diego and Tijuana. But as we got deeper into the research and story, we were compelled to expand the project and tell a more thorough story in an hour-long documentary. We were creative in stretching our funding from Cal Humanities, and each member of our team has invested countless hours of their own time to shape what we believe is a powerful, dramatic and at times humorous documentary film. We are now at the point where we are turning to Kickstarter and other passionate people who see the importance of self-expression, community building, resistance, Chican@ and border culture and “ranflas chucas” to help us with the remaining money needed.

How does Kickstarter’s All or Nothing Fundraising Work?

All or nothing fundraising is a win-win situation for people who donate money!

-First check out our awesome video and all the cool fundraising perks. For example if you pledge $25 you get a digital download of the film before anyone else.

-If you decide to donate, select how much you want to give and click on the green BACK THIS PROJECT button on the upper right hand side of our page.

-Enter your pledge amount and fill out the information asked. You will be asked to do this through Amazon’s website so don’t be alarmed if you get sent there. It’s easier than trying to make an appointment for the DMV.

If we don’t meet our fundraising goal ($20,000) once the fundraising time frame is over you won’t get charged anything at all! But if we DO meet our fundraising goal you will have played an essential role in getting our film on TV and taking it to different film festivals, in addition to getting a gift in the mail and recognition for all your efforts!

Rewards

New Reward Just Added!- Barrio Film Festival Tickets

We are excited to be screening the film this Sunday at the Barrio Film Festival at the Museum of Photographic Art in Balboa Park- http://www.barriofilmfest.com/ The festival is in its second year and was created by the multi-purpose creative art space and cultural center The Roots Factory. “When we began the Barrio Film Festival, we envisioned two things: one, to bring films to the barrio, but, two, and more importantly, to highlight the work done by barrio artists and filmmakers themselves,” co-organizer Ana Morales says. The amazing people behind the Roots Factory and the Barrio Film Festival have donated tickets to the Sunday showing of our film for our kickstarter supporters.

If you back us at the $50 level you will get 2 tickets to the Sunday screenings of the Barrio Film Festival at the Museum of Photographic Art plus you'll also get a digital download of the documentary, Rigo’s top 10 rolas, and a shout out on our Facebook page. In addition to our film you will be able to see the films "Ciudad Merced", "Omar's Tires", "Bombing Arizona", "A Mexican Sound", "Lord of Miracles", and "Hey Vato".

If you back us at this level we will be sending you a message asking for the names of people attending the film and your name will be placed on a list at the Museum of Photographic Art to collect your free entrance. (Limit 4)

Barrio Film Festival Flyer
Barrio Film Festival Flyer

New Reward Just Added!- Chicano Park Day Lowrider Poster 

The Chicano Park Steering Committee just donated 14 Limited Edition posters of the 42nd Annual Chicano Park Day Celebration to "Everything Comes From the Streets." The posters were designed and signed by renowned lowrider artist Victor Cordero, member of the Amigos car club featured in the film. Chicano Park Day arose from the struggles of the Chicano movement to reclaim land in the predominantly Chicano neighborhood of Logan Heights. The poster features lowriders and Mexican icons, with Emiliano Zapata steering us forward. If you donate $150 you will receive this historic signed poster, that promises to be a collectors item someday, a signed copy of the Chicano Park Murals book, digital download of the documentary, Rigo’s top 10 rolas and a shout out on our Facebook page.

42nd Annual Chicano Park Day Poster, designed by renowned lowrider artist Victor Cordero
42nd Annual Chicano Park Day Poster, designed by renowned lowrider artist Victor Cordero
Pioneering 1950s car customizer Robert Martinez
Pioneering 1950s car customizer Robert Martinez
Members of one of San Diego's first women-only lowrider car clubs, "The Specials"
Members of one of San Diego's first women-only lowrider car clubs, "The Specials"
The original Latin Lowriders Car Club members
The original Latin Lowriders Car Club members
Kbron assorted men's style t-shirts
Kbron assorted men's style t-shirts
Kbrona women's t-shirts
Kbrona women's t-shirts
Chicano Park Murals photo book
Chicano Park Murals photo book

Risks and challenges

Our biggest challenge in getting the film broadcast on public television and in film festivals are the large post-production costs. These are "behind the scenes" but required costs in getting any film to be shown on television or in theaters. If we are able to raise the money needed we will be able to completely finish the film within the year! We do not forsee any setbacks but if any arise we are confident we can handle them. Our filmmaker has a wealth of experience and has been through this process many times before. Making this film has been a collective and collaborative effort and has taught us to be extremely flexible, creative and ready for anything!

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Rewards

  • You selected
    Pledge $1 or more

    5 backers

    RANFLA CLASICA: You’ll get a special shout out on our Facebook page!

    Estimated delivery:
  • You selected
    Pledge $5 or more

    8 backers

    RANFLA LOW N SLOW: You’ll get a link to El Suave Rigo Reyes' low 'n slow top 10 rolas playlist from back in the day for your listening pleasure when you are cruising the boulevard plus the cool stuff listed above.

    Estimated delivery:
  • You selected
    Pledge $15 or more

    23 backers

    RANFLA FIRME: You’ll get a signed copy of our historic film poster with your choice of one of three poster designs with the image of 1) pioneering 1950s car customizer Robert Martinez, 2) the original Latin Lowriders Car Club members, or 3) members of one of San Diego's first women-only lowrider car clubs, The Specials plus all the cool stuff listed above.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $30 or more

    23 backers

    RANFLA CHINGONA: You’ll get a digital download of our documentary before anyone else plus Rigo’s top 10 rolas playlist, and a shout out on our Facebook page.

    Estimated delivery:
  • You selected
    Pledge $50 or more

    25 backers All gone!

    RANFLA ATM “A TODA MADRE”: You’ll get one of a limited supply of a Kbron or Viclista t-shirts donated by Victor Cordero. Victor is a well known San Diego lowrider artist behind the Kbron and Viclista apparel line. Victor's custom striping and airbrushing can be seen on vehicles from San Diego to Japan. Victor has also been a member of the Amigos Car Club, one of the car clubs featured in our documentary, for over 30 years. You'll also get a digital download of the documentary, Rigo’s top 10 rolas, and a shout out on our Facebook page. (Limit 13 in assorted men's styles and sizes and 12 in assorted women's styles and sizes)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $50 or more

    1 backer Limited (3 left of 4)

    RANFLA DEL BARRIO: You'll get 2 tickets to the Sunday screening of our film at the Barrio Film Festival at the Museum of Photographic Arts in Balboa Park plus a digital download of the documentary, Rigo’s top 10 rolas, and a shout out on our Facebook page. In addition to our film you will be able to see the films "Ciudad Merced", "Omar's Tires", "Bombing Arizona", "A Mexican Sound", "Lord of Miracles", and "Hey Vato".

    Estimated delivery:
  • You selected
    Pledge $75 or more

    6 backers

    RANFLA TUMBAO: You’ll get a one of a kind limited edition signed copy of the Chicano Park Murals book, created by Alberto Pulido and his students at USD. This is the only book in existence featuring photos and maps of all the murals in Chicano Park, a central Southern California cruising spot. Plus, you get a digital download of the documentary, Rigo’s top 10 rolas, and a shout out on our Facebook page.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    18 backers

    THE SCRAPER: You’ll get special on-screen credit, a digital download of the documentary, Rigo’s top 10 rolas and a shout out on our Facebook page.

    Estimated delivery:
  • You selected
    Pledge $150 or more

    5 backers Limited (8 left of 13)

    TRICKED OUT RANFLA: You’ll get a limited edition poster of the 42nd Annual Chicano Park Day Celebration, designed and signed by leading lowrider artist Victor Cordero, member of the Amigos car club featured in the film. Chicano Park Day arose from the struggles of the Chicano movement to reclaim land in the predominantly Chicano neighborhood of Logan Heights. The poster features lowriders and Mexican icons, with Emiliano Zapata steering us forward. Victor was commissioned to create the poster for this historic event. In addition to the poster, that promises to be a collectors item someday, you will get a a signed copy of the Chicano Park Murals book, digital download of the documentary, Rigo’s top 10 rolas and a shout out on our Facebook page. (Limit 14)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $250 or more

    3 backers Limited (17 left of 20)

    RANFLA CHICANA: Get an exclusive cruise with Rigo as your tour guide through Chicano Park, exploring its history and ties to San Diego's lowrider community. You also get a digital download of the documentary, a signed copy of the Chicano Park Murals book, Rigo’s top 10 rolas, and a shout out on our Facebook page. (Airfare not included. Limit 20)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $500 or more

    0 backers Limited (10 left of 10)

    RANFLA CHUCA: You’ll get 2 tickets to the SF Film Festival and drinks with the filmmakers after the screening of the movie, plus a digital download of the documentary, Rigo’s top 10 playlist, and a shout out on Facebook. (Airfare not included. Limit 10)

    Estimated delivery:
  • You selected
    Pledge $1,000 or more

    1 backer Limited (4 left of 5)

    RANFLA CON HYDRUALICO: You’ll get a print of artwork by Victor Cordero, a San Diego Chicano artist, and a cruise with Rigo to the workshop of a leading lowrider artist. This reward also includes a digital download of the documentary, a signed copy of the Chicano Park Murals book, Rigo’s top 10 rolas, and a shout out on Facebook. (Airfare not included. Limit 5)

    Estimated delivery:
  • You selected
    Pledge $2,500 or more

    1 backer Limited (4 left of 5)

    RANFLA DUKE: Cruise with Rigo to historic lowrider sites in San Diego and Tijuana, including Chicano Park, Highland Avenue, and Las Playas in Tijuana. (Getting harassed by the border patrol not included.) You also get a digital download of the documentary, a signed copy of the Chicano Park Murals book, Rigo’s top 10 rolas, and a shout out on Facebook. (Airfare not included. Limit 5)

    Estimated delivery:

Funding period

- (30 days)