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Craftmark is the first premium 2-in-1 leather belt that adjusts with your waistline to ensure the perfect fit for ultimate comfort
Craftmark is the first premium 2-in-1 leather belt that adjusts with your waistline to ensure the perfect fit for ultimate comfort
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261 backers pledged S$ 34,775 to help bring this project to life.

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The First Reversible Leather Belt with Micro-adjustable Fit

S$ 34,775

261

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

24b0e48feab06317ca16740c5e95c516 original.jpg?ixlib=rb 2.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

Easily fasten or loosen your belt with the perfected smart-locking system.
Easily fasten or loosen your belt with the perfected smart-locking system.

Craftmark’s smart-locking stainless steel buckle allows for a micro-adjustable custom fit for any individual, ensuring ultimate comfort. The smart-locking system was meticulously designed to grip and secure the belt without any slippage.

Say goodbye to unpleasant looking wrinkles caused by a traditional pin buckle and holes!

The buckle is made from stainless steel that guarantees added durability.
The buckle is made from stainless steel that guarantees added durability.
We placed an orange sticker to demonstrate the effectiveness of the smart-locking system, and as pictured, the belt does not slide when it's in locked position despite being pulled from both sides.
We placed an orange sticker to demonstrate the effectiveness of the smart-locking system, and as pictured, the belt does not slide when it's in locked position despite being pulled from both sides.
The smart locking system went through several rounds of grip strength tests and had been perfected to secure the belt in place.
The smart locking system went through several rounds of grip strength tests and had been perfected to secure the belt in place.
The magnetic system automatically locks the buckle in place.
The magnetic system automatically locks the buckle in place.

Switch looks between business meetings and dinners with just one belt.

The Craftmark Belt’s easy-twist magnetic system makes this all possible. You can easily swap between premium hand stained vegetable-tanned leather and sophisticated cowhide Saffiano leather, to suit any occasion, with a simple swivel of the buckle.

Compared to other conventional reversible belts, the Craftmark Belt's unique magnetic buckle mechanism requires no pulling and twisting or manual unscrewing, which saves time and reduces the possibility of damage.

The Craftmark Belt's easy twist buckle makes switching from work to play easy and effortless.
The Craftmark Belt's easy twist buckle makes switching from work to play easy and effortless.
Switch from fashionable vegetable-tanned leather and sophisticated Saffiano leather.
Switch from fashionable vegetable-tanned leather and sophisticated Saffiano leather.

We source our leather carefully. We only use premium-quality, natural leather in our products to promise great performance. To ensure the Craftmark Belt meets our high standard, the vegetable-tanned side of the belt is made of full-grain leather. This high-grade, moisture-resistant leather has an extremely tight grain, making it durable and breathable. With a minimal amount of treatment, the vegetable-tanned leather is hand-stained with natural pigments and eco-solvents to produce an astounding color.

By using tannic acids naturally found in bark, branches, leaves, fruits and other plant species, vegetable tanning leather is one of the most natural and environmentally friendly ways to produce a rich, classic color. This artisanal process is”chromium-free,” promising to eliminate the typical harsh, harmful chemicals used in the standard dying processes.

Because of this, the Craftmark Belt will age beautifully over time like a “fine wine”, even when worn daily.

Stylish and high-quality Saffiano leather was chosen with versatility and class in mind.

Rock this look to a sophisticated, urbane, elegant and sleek event.

The Craftmark Belt can be more than just two belts in one...

Create your own unique belts that match your style using an array of interchangeable leather belt bodies and quality stainless steel buckles from the collection.

                                                                 

The Craftmark Belt was inspired by Adelene’s husband who leads a busy jet setting lifestyle as a tech executive. Frequent travels are common, and external meetings require him to look dapper and groomed. At the same time, he favors a smart casual look for daily work life and also for socializing after work and on weekends. He prefers to keep things simple and minimize belt clutter both at home and while traveling. In addition, heavy meals can cause discomfort as belts sometimes have a tendency to feel too tight after eating. What he needed was a stylish and versatile belt that could provide micro-adjustments, very discreetly, to provide relief and comfort. The Craftmark Belt by Barnns was conceptualized to solve these issues, to inspire through innovation and to simplify life.

                                                                  

Adelene: Director

John, Lilian: Product Developers

Natalya: Project Coordinator

Disha: Branding

Word from Adelene: I'm excited to launch this product because I believe the Smart Locking + Smart Reverse System will be a game changer. It will provide versatility, convenience, flexibility, joy and empowerment to users. It will simplify their lives, add immeasurable value and change the entire belt ownership and usage experience completely.

   

We can’t thank you enough for checking out our project and helping us make the Craftmark Belt a reality.

We know not everyone will be able to support us with a pledge, so even if you can’t give a dollar or purchase a belt, you can help us spread the word on Twitter, Facebook, Reddit, Instagram and anywhere else you can think of!

Risks and challenges

There are always certain risks that can arise at any moment during a project like this. That being said, we’re confident in our ability to produce and have taken all the necessary measures — we just need your help to bring everything to fruition. Don’t worry, we’re completely prepared to bring the Craftmark Belt to your closets, and we have the manpower to make it happen, but if anything comes up along the way, you’ll be the first to know.

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Support

  1. Select this reward

    Pledge S$ 5 or more About US$ 4

    Thank You!

    USD $4

    You love the Craftmark Belt and how it aims to ensure the perfect fit for ultimate comfort. We appreciate your support and will keep you in the loop on all things Craftmark!

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    11 backers
    S$
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  2. Select this reward

    Pledge S$ 99 or more About US$ 73

    EARLY BIRD BELT BODY + BUCKLE

    USD $72

    If you’re one of our first backers, you’ll receive one (1) Craftmark Belt body and one (1) buckle for 50% off the retail price. Choose the belt body color and stainless steel buckle of your choice via survey after the campaign ends. Please see our page for the full list of mix-and-match options.

    Add SGD $49 (USD $35) to your pledge for each extra buckle you’d like to order.

    Retail: SGD $199 (USD $145)

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    Ships to Anywhere in the world
    Limited 204 backers
    S$
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  3. Select this reward

    Pledge S$ 115 or more About US$ 85

    BELT BODY + BUCKLE

    USD $84

    Back this reward and you’ll receive one (1) Craftmark Belt body and one (1) buckle for over 40% off the retail price. Choose the belt body color and stainless steel buckle of your choice via survey after the campaign ends. Please see our page for the full list of mix-and-match options.

    Add SGD $49 (USD $35) to your pledge for each extra buckle you’d like to order.

    Retail: SGD $199 (USD $145)

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    Ships to Anywhere in the world
    4 backers
    S$
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  4. Select this reward

    Pledge S$ 209 or more About US$ 154

    TWO BELT BODIES + ONE BUCKLE

    USD $152

    Back this reward and you’ll receive two (2) Craftmark Belt bodies and one (1) buckle for 35% off the retail price. Choose the belt body colors and stainless steel buckle of your choice via survey after the campaign ends. Please see our page for the full list of mix-and-match options.

    Add SGD $49 (USD $35) to your pledge for each extra buckle you’d like to order.

    Retail: SGD $319 (USD $232)

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    Ships to Anywhere in the world
    24 backers
    S$
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  5. Select this reward

    Pledge S$ 269 or more About US$ 198

    THREE BELT BODIES + ONE BUCKLE

    USD $196

    Back this reward and you’ll receive three (3) Craftmark Belt bodies and one (1) buckle for almost 40% off the retail price. Choose the belt body colors and stainless steel buckle of your choice via survey after the campaign ends. Please see our page for the full list of mix-and-match options.

    Add SGD $49 (USD $35) to your pledge for each extra buckle you’d like to order.

    Retail: SGD $439 (USD $320)

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    Ships to Anywhere in the world
    6 backers
    S$
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  6. Select this reward

    Pledge S$ 299 or more About US$ 220

    END OF CAMPAIGN SPECIAL

    USD $218

    Get the best deal out there with our FOUR BELT BODIES + ONE BUCKLE reward!

    Back our end of campaign special reward and you’ll receive four (4) Craftmark Belt bodies and one (1) buckle for over 45% off the retail price. Choose the belt body colors and stainless steel buckle of your choice via survey after the campaign ends. Please see our page for the full list of mix-and-match options.

    Add SGD $49 (USD $35) to your pledge for each extra buckle you’d like to order.

    Retail: SGD $556 (USD $405)

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    Ships to Anywhere in the world
    Limited 4 backers
    S$
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Funding period

- (34 days)