Sacramento's resurgence of breweries has resulted in a region that produces great beer, and breweries have become vibrant public houses that build community and develop a sense of place. And with over 50 within 50 miles of downtown, Sacramento is a beer destination that can hold its own with the best. It is time to broadcast, sharing a source of local pride and ensuring that brewers have the support to take their craft even further.
Instead of advertisers launching a beer destination map or passport, we are seeking your help in owning and telling the story. No one can be more convincing than you, and we want to reward your enthusiasm!
Concept. A collaborative project with the Sacramento Brewers Guild, Sacramento Beer Frontier will be the official brewery passport experience for the region--collecting a stamp at each one and earning rewards along the way. We will create a pamphlet for broad distribution that will provide a description of Sacramento's brewing history, a map, and a place for each stamp with description of each brewery. But instead of focusing on the goal of visiting all of them, we want rewards to be easily accessible and encourage folks here for a quick visit to seek out a few breweries and take home a token of their exploration... then come back for more! We anticipate offering the first reward (bottle opener) after visiting a handful of breweries, then a second (English pint glass) after visiting 15-20. Rewards will not be stocked at a central location, rather distributed at breweries across the region for easy access. Also, as a part of this campaign we encourage your feedback on ideas for an ultimate reward for visiting all breweries. We seek your creativity in making this experience one of a kind!
Specifics. Backing this campaign will fund the following--locally sourced when possible; all made in USA:
- first-run production of map passport pamphlets for broad distribution;
- stock of custom bottle openers for first-level reward;
- stock of custom English pint glasses for second-level reward;
- custom designed, official brewery stamps with passport cancellation styled artwork along with ink pads and reward log books;
- stickers, map posters, celebratory posters for Kickstarter rewards;
- materials for collaborative, brewer-for-a-day, experience that will produce a beer to celebrate the launch of Sacramento Beer Frontier; and
- shipping costs where applicable.
We have set a modest campaign goal, just enough to get this off the ground. The success of this campaign will determine how much we can produce and how far we can broadcast. With your help, Sacramento soon will be known as a world class beer destination!
If this sounds interesting, we invite you to check out the rewards. More importantly, we encourage you to share this project with friends, continue to enjoy local beer, and keep exploring the stellar breweries down the street and across town.
Risks and challenges
Brewers are busy, and summer is the busiest time of year for them. Many have day jobs with breweries being very ambitious side projects (and we thank them!). Gaining their feedback to ensure final proofing of stamp artwork, editing information for the pamphlet, and coordinating final logistics of the passport stamp program are essential to produce high quality results. We encourage everyone involved to think about the broad concept of Sacramento as a beer destination and look for opportunities to collaborate and support each other along the way. As the coordinator of this campaign, I will strive for quick responses to all questions and foster creative thinking among brewers and beer enthusiasts. This will be a lot of work, but it will be fun. I look forward to hearing from you (with a day job and two kids, you will likely hear back from me sometime between 9:30 pm and midnight!).Learn about accountability on Kickstarter
- (30 days)