An Unfortunate but Common Story
Jacob has been diagnosed with cancer. At 8 years old, he doesn’t really understand what that means but he knows that it’s bad. Although his parents, Dave and Lisa, keep telling him not to worry, Jacob senses their fear and anxiety. Jacob has been perfectly healthy his entire life so this comes as a complete shock to everyone. Jacob’s younger sister, Isabella, understands even less than Jacob but is worried. Dave and Lisa’s longtime friends, Melissa and John, feel horrible. They want to help but don’t know how. A week after the diagnosis, Lisa rolls restlessly around her bed. How is she going to discuss this with Jacob? How is she going to give Isabella the attention she needs during this? How is this going to affect her relationship with Dave? She gets out of bed and goes into the den to read her tablet on the couch. Looking to the internet for help…
In the future that we’re trying to create
She finds the SuperHealos site. Lisa’s body relaxes for the first time in a week. She, Dave, Jacob, and Isabella aren’t alone in this.
The story above is fictional but represents stories playing out every day throughout the world. The story might remind you of a friend’s or even a personal story of your own. At SuperHealos, we're working hard to make situations like these easier for all families and kids. This campaign contributes to that mission, the mission of our company.
Enter the SuperHealos Nation
After an unexpected hospital stay, loss of a family member, and renewed focus on what’s important in life, we regrouped and decided to dedicate our attention to helping the most vulnerable, sensitive part of our population. Our goal at SuperHealos is to help kids face life's toughest challenges. We're developing clothing, stories, characters, and other supportive content to comfort and inspire children. Our content is helpful, witty, and motivational to assist parents and caregivers with educating their kids on how to face difficult challenges and unfortunate tribulations.
Based on our experience working with the Peruvian non-profit Kurame, kids love what we've created - the clothing, capes, and draft of the first story. We need funds to start developing additional SuperHealos stories to address specific challenges like grieving, cancer, disabilities, and other challenges. That’s where this campaign comes in. With the money raised here, we'll be able to put out our next story with illustrations.
Q: What’s so special about these books?
A: These are no ordinary coloring books! This coloring book is also a story that offers children a simple and fun introduction to what they can expect to see during their hospital stay. When kids put their SuperHealos cape on and read our coloring book, suddenly the world around them transforms, and through our book, kids are taken on an exciting and educational hospital adventure.They learn what different machines do and why they are important. The book encourages children to be brave and empowers them to get through their hospital stay. By providing children with education they can understand, we aim to make the hospital stay a less scary experience for kids.
This is a great tool for parents to use as a way to start a conversation with their child and as a way to prepare their children for what they may experience. It also offers a fun activity for kids to do during those long days stuck in bed. With additional funding, we can come out with more specific books and products to help kids. For example, we'd like to make SuperHealos stories to help children facing surgeries, chemotherapy, grieving, and other very challenging situations.
Q: What types of accessories are you talking about?
A: In addition to the stories that we're creating, we're also creating other things that kids can wear, touch, and feel to be reminded that they are strong SuperHealos. We have some clothing and a SuperHealos cape right now that ties into the SuperHealos stories. When kids aren't reading the stories, they can feel empowered wearing their capes.
Q: What are you doing for kids in the hospital long-term?
A: While we build out these additional stories, we're also working on a redesigned hospital gown. True to the SuperHealos spirit, these gowns will be fun and tied to the SuperHealos stories and characters. They won't be the typical, boring, revealing gown. The gowns will help kids feel like SuperHealos and ignite their imaginations.
If we exceed our goal, we will immediately start working on production of our redesigned hospital gown. The redesigned hospital gown is made to be more comfortable, imaginative, and empowering for children in the hospital.
Q: Why is there a need to change the traditional hospital gown?
A: Traditional hospital gowns are not like typical clothing and they automatically evoke feelings of sadness, uncertainty and can be depressing. They are uncomfortable because they tie in the back so when you are lying down hard knots press into you. They also leave people feeling vulnerable and exposed…think bare bottoms sticking out!
Q: How did SuperHealos redesign the gown to help lift up a child’s spirit and make their hospital experience better?
A: The SuperHealos hospital outfit is worn like traditional pajamas so kids are immediately more familiar with the design, One simple tie on the side allows for improved comfort when lying in bed because there are no hard knots and ties digging into your back. The convenient front open allows for easy on/off and quick access to the body by medical staff or parents. The BEST part is that our SuperHealos hospital outfit has two small plastic snaps on each shoulder in which the SuperHealos cape can snap into! Just like all our SuperHealos products the plastic snaps allow it to stay with the child through most medical procedures such as X-Rays or CAT Scans. This is FUN for kids! By attaching their cape to their hospital outfit they are provided with a way to ignite their imaginations and transform into brave, strong SuperHealos characters giving them the strength and courage to face the challenges ahead of them! Imagine a scenario where a sick child can actually be inspired and uplifted by their hospital outfit. We did and we will continue to image this until it is a reality!
Q: What are your stretch goals?
A: If we exceed our goal for the campaign, we plan on creating more SuperHealos stories, paying for the initial run of the new gown, and working on the SuperHealos mobile App.
Q: Where can I learn more about SuperHealos?
A: Check out our website https://www.SuperHealos.com
Q: Can I see the team?
Risks and challenges
SuperHealos is real and happening! We currently have products that we sell through our website directly to parents, caregivers, and friends. We're planning on selling directly to other businesses and non-profits once we have the gowns and books ready. We just need a little financial help to keep this going. We have very experienced professionals working on this full time. This is not a part-time, side project. Our biggest risk right now is not being able to financially support putting out frequent and exciting information. We're foregoing two stable incomes to live out our dream of making a difference in kids' lives.
Besides running out of time to make SuperHealos successful, we also have risks related to manufacturing the products, logistics, and being able to maintain our creative momentum. Being able to hire people part-time will take some of the administrative burden off the founders. There is a risk in not being able to get to that point. In order to mitigate these risk, we're sticking to our business plan and taking all the help we can get from family and friends. We've also aligned ourselves with multiple mentors in the start-up space to keep us in check.Learn about accountability on Kickstarter
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