Share this project

Done

Share this project

Done
Let's build the world's largest air-purifier! Kick start The Smog Free Movement by creating clean air zones in cities around the globe.
Let's build the world's largest air-purifier! Kick start The Smog Free Movement by creating clean air zones in cities around the globe. And get a Smog Free Ring as a symbol of 1000 m3 clean air.
Let's build the world's largest air-purifier! Kick start The Smog Free Movement by creating clean air zones in cities around the globe. And get a Smog Free Ring as a symbol of 1000 m3 clean air.
1,577 backers pledged €113,153 to help bring this project to life.

About

The Smog Free Tower project video thumbnail
Replay with sound
Play with
sound

€113,153

1,577

We humans have created machines to enhance ourselves, we invented the wheel and cars to liberate ourselves and travel. But now these machines are striking back, making air extremely polluted in high-density cities. In some cities, this pollution is visible. In others, air pollutants and smog may be invisible, but the impact on our daily lives and health is very real. We believe we should do more, not less, and make modern cities livable again.


This is why we are building the Smog Free Tower, the largest air-purifier in the world. The Smog Free Tower creates smog free air zones in the largest and most polluted cities around the world. The Smog Free tower allows people to breathe and experience what clean air in a city really means. In this project we combine high-tech science, design and imagination, and we can only create it with you! 

The aim of this project is to make smog more tangible to people and to reduce waste. So what do we do with the smog we accumulate? By compressing the filtered smog particles, we can create awesome and unique jewelry. Each Smog Free Cube literally contains the smog out of 1000 cubic meters of air! It’s a beautiful way of carrying the message of this project with you and perceiving the tangible environmental impact you’ve made by supporting this project. 

The Smog Free Tower is the first step of the Smog Free Movement: our dream of a clean future in which people work together to stop pollution. We believe that the Smog Free Tower provides a unique opportunity to get people to understand the issue of air pollution through direct experience. The bubble of clean air that the Smog Free Tower generates will be a place that brings people together to work and think about how we can free our cities of smog. Let’s kick start the Smog Free Movement and build the Smog Free Tower together!

Scale model of the Smog Free Tower
Scale model of the Smog Free Tower

We've been working on the development of the Smog Free Tower for three years now. The idea for the Smog Free Tower arose during a visit to Beijing, where we experienced the effect smog has on our daily lives. We developed a working indoor prototype and now it is time to expand our scope and build the first outdoor Smog Free Tower. 

This campaign is to fund the first pilot of the Tower in Rotterdam, the Netherlands. The tower will travel around the world, from city to city. From Beijing to Paris. From Los Angeles to Mexico City. The tower lets citizens experience the value of breathing clean air. The Smog Free Tower is the first step in working together to free cities permanently of smog. Together we can fight air pollution. 

In areas affected by severe air pollution, the Smog Free Tower will harvest enough smog to produce over 3500 Smog Free Cubes per day. A total of 1 million Smog Free Cubes will be made to support the message of The Smog Free Movement. The Smog Free Cubes are first of all developed to make sure the Smog Free Tower produces no waste. All the smog we collect, is processed into a Smog Free Cube and turned into an exclusive piece of jewelry. The Smog Free Movement stands for a better and cleaner future we can create together. The Smog Free Cubes are the building blocks of that future.

Smog Free Cubes
Smog Free Cubes

 € 5 - Thank you for joining the smog free movement! We'll keep you updated on the construction of the world's first Smog Free Tower and its impact!

€ 15 - Smog Free Witness - Thank you, you are now an official ambassador of the Smog Free Movement! You make breathing clean air possible. We’ll not only keep you posted on the development of the tower and its impact, but invite you to witness the first time that the tower is put into operation via an exclusive livestream. On September 4th you are invited to join the livestream to see the tower in action for the very first time: the start of the Smog Free Movement!

€50 - the Smog Free Cube is the most tangible symbol of the Smog Free Movement. It is a cube of 8,4 by 8,4 millimeters filled with compressed smog particles. The Cube contains smog filtered from 1000m3 of air. Carry your cube with you as a personal reminder of your efforts to create a world free of smog!

€250 - the Smog Free Ring is made of 316L stainless steel and a Smog Free Cube and are available in the sizes 17 and 18. The Smog Free Cufflinks consist of a Smog Free Cube with bullet back closure. Smog Free Rings and Smog Free Cufflinks contain smog filtered from 1000m3 of air! remind yourself and others of the need to stop pollution wearing your Smog Free Ring or Cufflinks.

€400 - Smog Free Party Package I includes the Smog Free Cube and gives you exclusive access to the Smog Free Party on September 4th - 21.30h in Rotterdam, the Netherlands. At this special evening we celebrate the Smog Free Movement! We have a limited amount of 10 Smog Free Party Packages I available. 

€600 - Smog Free Party Package II includes the Smog Free Ring or a pair of Smog Free Cufflinks and gives you exclusive access to the Smog Free Party on September 4th - 21.30h in Rotterdam, the Netherlands. At this special evening we celebrate the Smog Free Movement! We have a limited amount of 10 Smog Free Party Packages II available. 

€1500 - You are one of our very special Smog Free VIP’s! You receive a Smog Free Ring or a pair of Smog Free Cufflinks and are not only invited to the Smog Free Party on September 4 - 21.30h, but also to the exclusive opening of the Smog Free Tower prior to the party on September 4th. This exclusive reward is available for 5 Smog Free VIP's. 

Smog Free Ring
Smog Free Ring
Smog Free Cufflink
Smog Free Cufflink
Me with a bag of Beijing smog!      photo ©Reinier RVDA
Me with a bag of Beijing smog! photo ©Reinier RVDA

I am Daan Roosegaarde and I love to create interactive designs that explore the dynamic relation between people, technology and space together with my team of designers and engineers. You might know us for interactive projects such as Dune, an interactive landscape that brightens according to the sounds and motion of passing visitors, and Waterlicht, a dream landscape about the power and poetry of water. Studio Roosegaarde works from Rotterdam and Shanghai. Check out our office and previous projects below!

Studio Roosegaarde HQ with the Smog Free Maquette on the left!
Studio Roosegaarde HQ with the Smog Free Maquette on the left!
Waterlicht
Waterlicht
Dune
Dune

Risks and challenges

The fact that the technique used for the Smog Free Tower thus far has only been used on a small scale (in hospitals etc.) and now will be applied for the first time in public space, has been a challenging part of our overall design process. The technique itself however, is safe and already well-tested on various scales.

In addition, because we have been working on this project for over three years and everything has been extensively tested with models and prototypes, we consider the risks of not being able to deliver a working tower and subsequently the Smog Free Cubes, Rings and Cufflinks fairly low. However, it should be noted that the production of the Smog Free Cubes, Rings and Cufflinks depends on the ability to collect enough smog in the first few months the tower is active from September 2015 onwards. This is something that is partly beyond our control. Therefore the first delivery of rewards is set for December 2015, to allow the tower to filter enough smog out of the air.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €5 or more About $5

    SMOG FREE MOVER - Thank you for joining the Smog Free Movement! We'll keep you updated on the construction of the world's first Smog Free Tower and its impact!

    Less
    Estimated delivery
    273 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge €15 or more About $16

    SMOG FREE WITNESS - Thank you, you are now an official ambassador of the Smog Free Movement! You make breathing clean air possible. We’ll not only keep you posted on the development of the tower and its impact, but invite you to witness the first time that the tower is put into operation via an exclusive livestream. On September 4th you are invited to join the livestream to see the tower in action for the very first time: the start of the Smog Free Movement!

    Less
    Estimated delivery
    173 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge €50 or more About $54

    SMOG FREE CUBE - The Smog Free Cube is the most tangible symbol of the Smog Free Movement. It is a cube of 8,4 by 8,4 millimeters filled with compressed smog particles. The cube contains smog filtered from 1000m3 of air! Carry your cube with you as a personal reminder of your efforts to create a world free of smog.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    792 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €90 or more About $97

    SMOG FREE GIFT PACKAGE - The Smog Free Gift Package contains one regular Smog Free Cube for yourself and one Cube wrapped in a gift package to give to someone else. The 2nd Smog Free Cube forms a meaningful and original present for Christmas or for any other occasion. It will be accompanied by a story to illustrate the origin and meaning of the cube.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    91 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €250 or more About $271

    SMOG FREE RING - Remind yourself and others of the need to stop pollution wearing your Smog Free Ring! The Smog Free Rings are made of 316L stainless steel and a Smog Free Cube. They are available in sizes 17 and 18.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    111 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge €250 or more About $271

    SMOG FREE CUFFLINKS - Remind yourself and others of the need to stop pollution wearing your Smog Free Cufflinks! The Smog Free Cufflink consists of a Smog Free Cube and is made of 316L stainless steel with bullet back closure.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    52 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Reward no longer available

    Pledge €400 or more About $433

    SMOG FREE PARTY PACKAGE I - The Smog Free Party Package I includes the Smog Cube and gives you exclusive access for two persons to the Smog Free Party on September 4th - 21.30 (CEST) in Rotterdam, the Netherlands. At this special evening we celebrate the Smog Free Movement!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge €600 or more About $650

    SMOG FREE PARTY PACKAGE II - The Smog Free Party Package II includes the Smog Free Ring or a pair of Smog Free Cufflinks and gives you exclusive access to the Smog Free Party for 2 persons on September 4th - 21.30 (CEST) in Rotterdam, the Netherlands. At this special evening we celebrate the Smog Free Movement!

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 10 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Reward no longer available

    Pledge €1,500 or more About $1,625

    SMOG FREE VIP - You are one of our very special Smog Free VIP's! You receive a Smog Free Ring or a pair of Smog Free Cufflinks and you do not only receive an invitation for two persons to the Smog Free Party on September 4th - 21.30 (CEST), but also to the exclusive opening of the Smog Free Tower prior to the party on September 4th. This exclusive reward is available for only 5 Smog Free VIP's.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 5 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (56 days)