Project image
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$1,276
pledged of 25.000 $pledged of 25.000 $ goal
7
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, November 20 2014 8:10 PM UTC +00:00
Last updated November 20, 2014

Cradle Coach, a circuit training master, 300+ exercises

Easily innovate every workout, avoid plateaus, achieve powerful results with one versatile, portable piece of equipment, 300+ exercises

Cradle Coach, a circuit training master, 300+ exercises

Easily innovate every workout, avoid plateaus, achieve powerful results with one versatile, portable piece of equipment, 300+ exercises

$1,276
pledged of 25.000 $pledged of 25.000 $ goal
7
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, November 20 2014 8:10 PM UTC +00:00
Last updated November 20, 2014

About

I AM PINNING MY HOPES AND DREAMS FOR CRADLE COACH ON THE PEOPLE. My hope is to generate enough interest and funding on Kickstarter that I can do one of two things:  

Plan A. Meeting goal Minimum. 25,000 Proceed with patent process. Proceed with a very small first round production. Look to pitch to companies and or investors locally to successfully license my product.

 Plan B. Exceeding goal Minimum. 75,000 I would go for it myself! I would move forward with manufacturing, marketing and selling Cradle Coach online. I would manufacture in the USA because my husband served in the NAVY and that's just the way we roll. Producing anything in the USA is costly, but rewarding. Each Cradle Coach would come with a special travel bag and exercise card listing various exercises that can be performed. Additional items like a specialized weight system and DVD would be available to purchase too.  

                                             HELP ME PLEASE!  

YOUR CONTRIBUTION WILL DETERMINE WHICH ROUTE I TAKE! 

YOU ARE GOING TO LOVE THE CRADLE COACH. MY CLIENTS ALREADY DO! As a Personal Trainer my clients get to enjoy working with the Cradle Coach, it makes workouts challenging and interesting. I am very excited to share this versatile, portable piece of equipment with more than just a handful of people.

MORE ABOUT MY JOURNEY SO FAR.......

Inspiration:

Cradle Coach was inspired by a baby carrier.  Anyone who has children knows how hard it is to carry around such an awkward device, but we all do because it's a must. As a mother, using my Personal Training and Strength and Conditioning knowledge I created a fitness device resembling a baby carrier, but much more versatile. It's not about keeping baby safe, it's about keeping you healthy, in shape, and looking great.

Genius is one percent inspiration, ninety-nine percent perspiration.- Thomas Edison
Genius is one percent inspiration, ninety-nine percent perspiration.- Thomas Edison

Getting started was one of my biggest challenges. It was hard because I knew it was going to be time consuming, costly, and risky. Had my family and friends not been so encouraging maybe I would have shelved the whole thing all together. I was also fortunate enough to have an old personal training client of mine agree to be a business partner and help me bring my initial concept to life. Without Kishore's initial financial backing I would not have made it anywhere because my husband and I live paycheck to paycheck raising our boys.

Now the question was WHERE DO I START?

After reading a couple of helpful books I decided to Protect my idea First! So, I filed a Provisional Patent Application. The Cradle Coach is Patent Pending!

Then, I made my first prototype.

MAKING MY PROTOTYPE LOOK SLEEK...... Obviously I knew I wasn't going to sell people bike racks and PVC pipe duct taped together so, I hired David Parrott with Corsair Product Designs.

THE FIRST CRADLE COACH ENGINEERED. 

The Cradle Coach
The Cradle Coach

ATTEMPT TO LICENSE THE CRADLE COACH OR FIND AN INVESTOR WAS MY NEXT GOAL. I tried a few different avenues, but ended up falling short.

PROMOTING CRADLE COACH
PROMOTING CRADLE COACH
  • I auditioned for SHARK TANK. I did get a call back making it through round one, but was disappointed to not hear back after my audition video was submitted.
  • I recently hired Susan Harrington, CEO of Idealine,Inc. to do a complete Market Analysis and submit Cradle Coach to potential investor and AS SEEN ON TV CEO, Kevin Harrington. I still have not heard Back from Kevin's group.
  • I also submitted my idea to Nautilus. They have an open innovation program that I thought would be a perfect fit for Cradle Coach. However, I was told that Cradle Coach was not a high enough price point.

WHY TRY THESE HEAVY HITTERS? I knew that being your average working mother, I was going to have a hard time competing in a 2 billion dollar fitness industry on my own.

BUT........then I found Kickstarter and realized this......

"They" say it takes a village to raise a child. Well, I was told that a great crowd funding site like KICKSTARTER can be an extremely effective way to bring a product to market without needing a big TV personality or company.  NOW I CAN BE MY OWN SPOKESWOMAN!

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 JESSIE DEYE, FITNESS COMPETITOR, PERFORMING CORE EXERCISE.

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 DEBBIE SCOTT PERFORMING LUNGE/TWIST. The Cradle Coach center bar encourages good posture when performing spine loading moves.

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 BETH PERFORMING CHEST PRESS. The Cradle Coach's base keeps    her elbow in proper position when performing press.

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ELAINE PERFORMING SQUAT. The Cradle Coach serves as reminder to keep her knees between the bars.

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 Jessie Deye performing a step up.  The Cradle Coach's tubular base encourages your to displace your body weight onto your heel when performing a step up.

Risks and challenges

My biggest challenge from the beginning has been financial. I am a mother of 3 boys with one on the way, so money is tight. When I initially came up with the concept of Cradle Coach I couldn't even entertain bringing the concept to life. However, I did not give up.

My determination is my biggest asset along with the support and encouragement I receive daily from family and friends. Financial obstacles continue to be a challenge, but I have to remember I am in uncharted territory. Cradle Coach is the first product I have ever developed and/or tried to bring to market. I have attended an entrepreneur boot camp, paid for a market analysis, hired a video producer and sought out mentor advice whenever I have been unsure. I have learned what it takes to succeed as an entrepreneur and while I know I will encounter obstacles along the way, I am confident that with time, patience, and persistence I will make Cradle Coach a successful brand.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    I will do ten push ups or crunches, your choice. Not only will you be contributing financially you will give me motivation to get my body back after baby #4.

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  2. Select this reward

    Pledge $20 or more About $20

    I will send you a email, picture or short video clip answering or explaining a question you have related to fitness or nutrition.

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  3. Select this reward

    Pledge $50 or more About $50

    I will email you a workout card. A workout card includes pictures, descriptions, and number of sets and reps of exercises to be performed. Usually a 20-40 minute workout.

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  4. Select this reward

    Pledge $150 or more About $150

    You will receive rewards #1-3 as well as get a downloadable workout video. A workout video will include a 10-15 minute video of me demonstrating a circuit workout, how to perform exercises, and recommended sets and reps. Total workout duration of 30-40 minutes.

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  5. Select this reward

    Pledge $300 or more About $300

    You will receive a Cradle Coach along with a workout card.

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    4 backers
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  6. Select this reward

    Pledge $500 or more About $500

    You will receive a Cradle Coach, along with accessories including workout card, DVD and personal travel bag.

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    You will receive a Cradle Coach, along with accessories plus a personal workout via skype using the Cradle Coach.

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Funding period

- (30 days)