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Stain-repellent, antiperspirant, stretch, elegant... Le Lab created the Ideal shirt by combining the best of style, cut and fabric.
Stain-repellent, antiperspirant, stretch, elegant... Le Lab created the Ideal shirt by combining the best of style, cut and fabric.
200 backers pledged €23,168 to help bring this project to life.
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The stain-repellent, antiperspirant and stretch shirt

€23,168

200

                                                                                                      

Cotton shirts have existed for centuries. The first shirt to be discovered was found into a tomb dating back to the first Egyptian dynasty.



If we take a deep look at it, the classic white cotton shirt hasn’t evolved that much since the beginning of the 20th century. And yet, our lifestyles have changed, technology has improved. Unlike watches, glasses, the most low-tech of all “wearables” is the one we wear the most. We believe innovation should change your everyday life.

Le Lab is a new French elegant apparel brand with the ambition to revolutionize men’s clothing using innovative fabrics, starting with the classic white cotton shirt. 

We combined what we believe is the best of style, cut and fabric:

Our first collection was built seeking harmony between pure white fabric and rough dark metal. 

Our stylists first looked for inspiration and then started drawing.

Once the models of the first collection were designed, we prototyped them. 

You can discover our first collection in this "behind the scenes" video of our photoshoot:

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Among these models, the one we offer as a reward is the "Essential" shirt:

We collaborated with one of the most renowned French tailor to find the perfect fitted cut. 

We also included luxury details

We settled our offices at the European Center of Innovative Textiles in Lille, France, to develop a unique cotton fabric, inspired by the latest sportswear, medical and military technological advances in innovative fabrics. 

CETI (Center of European Textile Intelligence)
CETI (Center of European Textile Intelligence)

After nearly 2 years of R&D, we are now able to produce a fabric which is

Today, we are the only company in the world to combine all 3 properties.

Every time the fabric changes, the technology also changes. With the delicate and thin fabric of a cotton shirt, 3 challenges needed to be answered 

We also offer self-cleaning silk ties in our first collection. 

The "self-cleaning" technology on silk ties already existed - as a matter of fact it's easier as you don't wash them. We worked on style and high quality. And who wants to stain its tie when he cannot stain his shirt?

These shirts have been almost 2 years in the making! They have already been fully developed, prototyped and tested by textile and fashion professionals. We now need backers' funds to launch the first batch:

This is how your money will be spent:

By Sébastien François, CEO

After studying at HEC Paris and MIT Sloan, I became a consultant, like many of my classmates. I had to wear a tuxedo on a daily basis and even if I like to be classy, maintaining that look was often adding to an already stressful life.

I looked for innovative clothes that could also fit my fashion and quality requirements, but found nothing adequate (sorry for past Kickstarter projects – I will be glad to explain you what didn’t suit me and how different Le Lab is). I’m convinced I’m not the only one in this situation and if it’s your case, this is your chance to solve it.

Pauline Guesné, graduated from EM Lyon and also former consultant became my business partner soon after. She brought her skills and the feminine perspective needed to go even further in style. I cannot emphasis enough how crucial she is in our organization.  


We would never have achieved this quality level without all our past and current employees: Guillaume Olivier, Baptiste Garnier, Maxime Flahaut, Floriane Fossoul, Roberto Ruiz Munoz, Eugénie Frambach, Arnaud Pioffet, Sylvain Fessard, Pamela Peepson, Camille Moinaux, Charles Lanceron and Pierre-Guillaume Béchu. Thanks to all of you and keep up the good work!

If you support us, you will be invited to choose one of the following rewards: 

Please note that your size and your choice of model will be asked to you when the crowdfunding ends. Here are the available sizes:

We had 5 sizes previously but we increased it to 7 (adding XS and XXXL) because we reached our first stretch goal of €20,000.

Regarding shirts, only the "Essential" model is available. For ties, you will be able to choose between black, silver and blue.

Risks and challenges

With our shirts being so unique, we had to find suppliers able to master our technology and to meet our quality requirements. In order to find them, we literally searched the world. The final manufacturing process is carried out in 3 steps
1. We buy high quality cotton yarn and make them woven.
2. Our finishing experts process and dye them.
3. The clothes are made in highly qualified European fashion studios for perfect finishes.

Our relationship with our partners is built on trust, reliability and a shared commitment to excellence. We are confident we will succeed in fulfilling every order perfectly. However, the unexpected is unpredictable (!) and given our complex fabrication process, an unfortunate event could always delay the production process.

To prevent this from happening we already took precautions in the delivery date we announced you. And no matter what, we will be in contact with you at every step of the way.

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Support

  1. Select this reward

    Pledge €1 or more About US$ 2

    LE LAB - IDEAL FANS

    Thank you so much for your support! We will always remember you were there at the very beginning and you made it happen.You will soon receive a little surprise to thank you by email.

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    15 backers

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  2. Select this reward

    Pledge €40 or more About US$ 45

    LE LAB EARLY BIDS - IDEAL TIE

    - 1 Ideal Tie

    Guaranteed first batch delivery
    Free worldwide shipping
    Future Retail Price: €60

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    Limited 7 backers

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  3. Select this reward

    Pledge €50 or more About US$ 56

    LE LAB - IDEAL TIE

    - 1 Ideal Tie

    Free worldwide shipping
    Future Retail Price: €60

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    1 backer

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  4. Select this reward

    Pledge €100 or more About US$ 111

    LE LAB - IDEAL SHIRT

    - 1 Ideal Shirt

    Free worldwide shipping
    Future Retail Price: €120

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    35 backers

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  5. Select this reward

    Pledge €140 or more About US$ 156

    LE LAB - IDEAL OUTFIT

    - 1 Ideal Shirt
    - 1 Ideal Tie
    - 1 printed lookbook of our 1st collection (limited edition)

    Free worldwide shipping
    Future Retail Price: €180

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    15 backers

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  6. Select this reward

    Pledge €230 or more About US$ 255

    LE LAB - IDEAL BUSINESS TRIP

    - 2 Ideal Shirts
    - 1 Ideal Tie
    - 1 printed lookbook of our 1st collection (limited edition)
    - 1 personalized ‘Thank You’ card from the CEO

    Free worldwide shipping
    Future Retail Price: €300

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    12 backers

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  7. Select this reward

    Pledge €270 or more About US$ 299

    LE LAB - IDEAL LONG WEEKEND

    - 3 Ideal Shirts
    - 1 printed lookbook of our 1st collection (limited edition)
    - 1 personalized ‘Thank You’ card from the CEO

    Free worldwide shipping
    Future Retail Price: €360

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    8 backers

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  8. Select this reward

    Pledge €600 or more About US$ 665

    LE LAB - IDEAL WORK WEEK

    - 5 Ideal Shirts
    - 3 Ideal Ties
    - 1 printed lookbook of our 1st collection (limited edition)
    - 1 personalized ‘Thank You’ card from the CEO
    - Exclusive drawings to get a preview at the next collection

    Free worldwide shipping
    Future Retail Price: €780

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    5 backers

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  9. Select this reward

    Pledge €4,999 or more About US$ 5,536

    LE LAB - IDEAL PARTNER

    If you would like to participate in the future of our company and introduce Le Lab locally, here is your chance! Contact us at lelab@lelab.cc for more information

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    0 backers

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  10. Select this reward

    Pledge €5,000 or more About US$ 5,537

    LE LAB - IDEAL DREAM

    Live the dream in Paris, the Capital of Fashion
    - Stay in a Parisian Palace
    - Have dinner with our CEO in a French gourmet restaurant
    - Get your one of a kind business shirt: meet our renown Parisian tailor who elaborated the cut of our shirt and have your own shirt tailor-made by him in our unique fabric

    Transport not included
    Retail Price: Priceless

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    Limited 0 backers

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  11. Reward no longer available

    Pledge €75 or more About US$ 84

    LE LAB EARLY BIDS - IDEAL SHIRT

    - 1 Ideal Shirt

    Guaranteed first batch delivery
    Free worldwide shipping
    Future Retail Price: €120

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    Reward no longer available 100 backers

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Funding period

- (30 days)