Our Kickstarter campaign is over but you can still get WEDO Banana Flour
WHAT IS BANANA FLOUR?
Unique- Banana flour is a fresh, superior tasting, healthy alternative to wheat flour and other gluten free flours currently in the market today.
The process- Making banana flour is simply gathering unripe green bananas before the sugar content has fully developed and peeling, slicing, drying, grinding and packaging.
Taste- Green bananas are virtually flavorless. WEDO banana flour has an earthy wholesome natural taste.
Color- Banana flour has an off white, beige color.
Resistant starch- WEDO banana flour is one of the very few foods containing RS2, an important form of resistant starch.
Potassium- WEDO banana flour incorporates the health benefits of 330mg per serving (1/4 cup), 12 bananas worth of potassium in every 1 lb container.
All Natural-WEDO banana flour is full of natural vitamins and minerals. Our banana flour is made from 100% all natural green bananas, no additives, preservatives, chemicals or dyes.
HOW DOES BANANA FLOUR COOK?
Direct Substitute- Banana flour reacts remarkably well in all cooking conditions. It can be used almost as a direct substitute for wheat flour both in taste and texture.
Goes Further- The high starch content in banana flour calls for less measured usage, allowing you to use up to 30% less flour in every recipe.
Why Banana Flour vs. Other Flours?
Taste and Texture- Banana flour has little to no taste and the texture is light and fluffy, freeing you of gritty and grainy textures in your creations.
Gluten Substitute- Banana flour mimics the results of wheat flour remarkably well, making for an easy transition to banana flour in your every day baking. However, some recipes do call for binding gums to obtain optimal consistency.
Less is More- Because of the high starch content in banana flour it allows you to use less flour than required in your everyday recipes.
Alternative Usage- Add a boost in nutrients to your morning smoothy, add some thickness to your soups or sauces, great additive to natural homemade baby foods.
GREAT USER EXPERIENCE
Easy to find packaging- Stands out more than any other product in its section on the grocery store shelves.
No Mess- Say goodbye to clips, rubber bands, Ziplock's and broken flour bags. Our resealable container is mess free and easily stores in your kitchen.
Easy Use- You can scoop your measuring cup right in the container or easily pour out the required amount of banana flour for every recipe.
The Beginning- WEDO (‘We Do’) Gluten Free began in the heart of Kenya when Co-creator David Wintzer was assisting a group of 25 women, Women Entrepreneurs Development Organization (WEDO.) The women were granted micro-loans to start up small business, one of which a banana flour factory which was proudly WEDO Gluten Free’s original and first supplier. After working with group for almost two years, WEDO Gluten Free knew it had to expand to other parts of the world if it wanted to meet the demand for a potential US market.
The Now- We have spent the last six months shaking hands and testing samples from suppliers all across the world. WEDO has developed relationships with suppliers in India, Philippines, Ecuador and Peru providing economic opportunity to small scale farmers and manufacturers across the board. For the majority of these countries bananas are a staple food crop and with an excess amount of bananas going to waste each year, WEDO is able to partner with manufactures giving an alternate use to the banana overload, providing an additional revenue stream to manufacturers and farmers a like.
For this Kickstarter campaign we have chosen a supplier in South America, who is a family operated and owned business. They put as much love and care into their products as WE DO. After placing and receiving our first order, we have the product packed into our WEDO containers for distribution to local grocery stores, restaurants and bakeries. We need your backing today to pay for production, shipping, packaging and delivery of our first large scale shipment to bring the product to you and to meet the demand of the growing gluten free market.
Risks and challenges
WEDO faces the challenges (and benefits) of being a first mover and a startup.
Education- Currently, Americans are unfamiliar with and consume virtually no banana flour. Educating consumers and distributors about the benefits of banana flour is a major challenge and WEDO has already devoted significant resources to trade shows, farmers markets, online cooking shows, recipes, in store demos and other means of bringing banana flour to consumers’ attention.
Quality- We are producing this product in developing countries all over the world. In order to ensure the quality of the product and its facilities we need to pay for inspections, certifications and consistent monitoring. In turn this will result in a little higher price per unit to ensure the superiority of EVERY shipment.Learn about accountability on Kickstarter
- (30 days)