My Alibi Clothing inspires women to integrate the bike into their active lifestyle with functional comfort in quality stylish apparel. Read more
This project's funding goal was not reached on January 22, 2012.
About this project
Your pledges will help to fund the production of the Strappy Cami and Reversible Skirt in 3 colors and 6 sizes each. Both are available as rewards!
Strappy Cami offers lots of support and coverage (and hidden pockets in back) in a feminine cami that flatters many shapes and sizes. Yummy textured fabric offers moisture management with durability designed by an athlete. Say goodbye to the old sports bra for a new level of function (yes, there is double layer bra built in!)
The Reversible Skirt is the most highly anticipated piece as it offers simplicity of style in a flattering cut with two layers of ultra-fine fabric that brings high end performance without feeling "athletic". Designed with bike function in mind, but versatile enough to go from the office, to a night out, while ready to hit a the trail. (Previously sold out). Noted as an amazing travel skirt as it dries fast, won't hold wrinkle and boasts two colors in skirt with a quick flip.
Feel Beautiful on a Bike
My Alibi Clothing supports the balance of individual femininity and sustainable community by inspiring women to integrate the bike into their lifestyle. High quality apparel that merges the performance functionality to be comfortable on a bike with styles that are classic, differentiates My Alibi Clothing. By retaining high values of social responsibility, environmental awareness, durability, fit, function and style, we hope to earn your brand loyalty and look forward to having you on our team.
Are My Alibi Clothing only for riding bikes?
No. But by bringing the functionality to be comfortable on a bike to your everyday active wardrobe, I hope to inspire you to integrate the bike into your lifestyle. I hope you will want to wear this line everyday, and I am sure you will find it great from yoga to office and everything in between.
Whether you ride less then 2 miles a week or more then 200, it is not about turning everyone into cyclists, but realizing that the bike is a viable form of transportation, and a key element to a more sustainable world. With 70% of American trips by car being under 2 miles and 30% of the population being obese there is no doubt about the correlation. My Alibi Clothing makes the bike more accessible to women by allowing her to retain her style by bringing the functional elements to her wardrobe so she can have confidence to feel beautiful on the bike.
By committing to a pre-sale order now, you will be sure to be one of the first to experience just how versatile your wardrobe can become, and you will have full bragging rights that you helped make it happen. By getting all of your friends on board and helping us raise 400% of our Kickstarter goal, you will help get the entire line produced this year, allowing me to get back to designing so that next year My Alibi can offer more innovative new styles to inspire women to pedal with a smile.
Why does it cost so much to produce these products?
In order to produce this line in Morocco, keeping all the above mentioned high values intact, there are very high minimums: 1000pieces/style!!! So by meeting the goal of $50,000 we are able to produce the Strappy Cami and Reversible Skirt in 3 colors and 6 sizes. In order to release the full 8 piece line (7 new pieces plus the Bloomers) we need to raise $200,000 just to cover production and shipping expenses!!!
Why Produce in Morocco?
I have found a factory there that allows me to produce the highest quality product (made with high end performance and fashion conscious craftsmanship) using the high end performance fabrics from our French mill, while paying a living wage and being kind to the environment. All of this so that I can offer you the very best products at a reasonable price. After many trials in both the China and the USA, I am confident and proud of to work with this factory.
I believe the communities that are supporting My Alibi Clothing understand that building a brand is far beyond just making products, so I hope you will join me to exceed these goals to insure a proper foundation for continuing further product development, hiring a team, and getting the products out in stores from Soho to Portland and everywhere in between.
By supporting at the $10K level, I will come to your town and put on a focus group for you and friends to learn more about your specific needs and ideas then design a product around this input. Of course, this level of participation may not be in your budget so if you have ideas and input you want to share, please shoot me an email at firstname.lastname@example.org. The goal is to create products for real women so your feedback is really important to me.
"I love my Bloomers and the diversity they give me for looking cute on my bike! I never thought I would be able to wear skirts so freely as I cruise through town and bike trails. Now I feel great on my bike for more reasons than just the exercise!" --Susie Plettner
Want more info?
Have a question? If the info above doesn't help, you can ask the project creator directly.
For the price of a coffee and pastry you can say you helped make it happen. You will get a sticker to show your support and 5 postcards to use the old snail mail to send inspiration to your friends, and invite them on a ride with you!Estimated delivery:
At this level of support you will get the above plus a My Alibi T-shirt ($28 MSRP) available in both women's and men's fits.Estimated delivery:
12 backers Limited (18 left of 30)
All of the above plus the limited addition My Alibi logo earrings ($32 MSRP) to parade your support accenting your favorite outfit.Estimated delivery:
Since 8 is my lucky number, I know you are all going to want in at this level! Along with your pre-sale of the Strappy Cami ($80 MSRP) that you are helping get produced, you'll get the fabulous sticker to show your support and 10 postcards to inspire others.
(shipping included in USA)Estimated delivery:
This level will get you the pre-sale of the much anticipated Reversible Skirt ($95 MSRP) plus you'll get the fabulous sticker to show your support and 10 postcards to inspire others. (shipping included in USA)Estimated delivery:
Premium Pre-sale Package: You'll get the Strappy Cami, the Reversible Skirt, and the Bloomers ($70 MSRP). Now your ready to ride anywhere! Plus you'll get the fabulous sticker to show your support and 10 postcards to inspire others. (shipping included in USA)
~Men: great gift package for your ladyEstimated delivery:
You're fully on board and you want to see the full line available this Spring. So you'll get a sticker, 10 postcards, a Tshirt, the earrings PLUS a $500 Shopping Spree at myalibiclothing.com to shop the entire line!Estimated delivery:
You believe the Bike is a key element to social change! Lucky reward #8 will bring you great Karma as well as the satisfaction that you are apart of making it happen! As a reward you will get everything from above pledge plus special tribute to you on the My Alibi Ambassador page with your story.Estimated delivery:
You get it! You believe in the Bike, you want to see the My Alibi brand grow and inspire women everywhere to have confidence to feel beautiful on a bike. You'll get the Lucky #8 reward (above) Plus an hour free coaching (includes a personalized ride if you live near DSM metro or SF Bay area... or somewhere along the My Alibi US Trunk Show tour route).Estimated delivery:
Retailer Package: At this level (or any level higher) a qualified retailer can pledge and receive wholesale value on products from the Spring 2012 release. (Limited to products funded by this campaign)Estimated delivery:
You want to see the My Alibi line grow and you want to be apart of it. You'll get all the reward from lucky #8 reward plus a year's personalized training plan to help you reach your fitness goals in 2012.Estimated delivery:
You're in! You want to see me hire a team to grow the My Alibi brand to be a household name, inspiring women to ride bikes in an epidemic way! Clearly you are not in it for the reward but as a THANK YOU, You'll get all the reward from lucky #8 and I'll personally come to your town* and put on a focus group with all your friends to hear exactly what needs your community has, then I'll design a product from your input. *Must be in the USA and a reasonable destination (ie: your community supports the bike integrated lifestyle) along the My Alibi 2012 Trunk Show route.Estimated delivery:
- (32 days)