About this project
The Best. Morning. Ever. Mug. is an innovative mug that keeps coffee hotter longer and offers a fun surprise function... doughnut warmer! For thousands of years the mug has remained relatively unchanged. The problem is that it leaks heat and flavor (less warmth = less flavor) at an alarming rate. Within 20 seconds a regular mug loses 10-15 degrees F of temperature! Thermal/travel mugs provide superior insulation, however they're not nearly as comforting as drinking from a warm ceramic mug.
We've provided a solution by integrating a built-in lid/warming plate. The plate uses the heat from your coffee or tea to provide better insulation than any other ceramic mug on the planet. It was also designed specifically to hold and warm a doughnut, cookie, muffin, scone, or other treat! It's fun and delicious!
For those of you that have never had a fresh doughnut that's still warm, you need to try it! This mug is your own personal mini warming oven. Like cookies that are still warm right out of the oven? Yep, you got it any time you want.
Only a small part of the pastry is exposed over the sipping holes. After one bite, the entire pastry is warmed by the hot plate and NOT the steam. You can enjoy a perfectly warmed treat in all of it's glory every time!
First of all, no, the Best. Morning. Ever. Mug does not compete with a thermal/travel mug. Those are great... for travel. When at home or in the office, however, there is nothing that compares to the comfort of sipping from a warm ceramic mug. This is where the Best. Morning. Ever. Mug shines! Our mug presents a significant improvement in longer lasting warmth and FLAVOR! On average the mug retains more heat by 9-12 degrees F! That might not sound like a lot, but crank up the heat in your room right now by 10 degrees and see how it feels. You'll feel it in your mug too and it's delicious!
The mug is made from porcelain which we chose mostly because of it's beautiful finish. They say the more attractive a serving piece is the better it's contents taste. That sounds good to us so we went with this material which offers a truly lovely luster. Porcelain is also anti-microbial which resists germs and guarantees a nice clean cup every time. The mug also meets or exceeds FDA and CA 65 standards. It is also microwave and dishwasher safe.
HOW ABOUT CLEANING?! That's one we've heard a lot. We can tell you that the large opening was designed specifically with cleaning in mind. It allows easy access for a sponge or washcloth with no problem. It is also large enough for the spray from a dishwasher to clean thoroughly.
Our mission is to deliver a delightful experience that gives you something to look forward to every morning. We want to help make the world a better place, and so we're donating $1 from the sale of every mug sold through this Kickstarter (and our website in the future) to the non-profit TO WRITE LOVE ON HER ARMS. TWLOHA is giving people hope to look forward to another day too. They're a movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. We're not employees in any way, simply supporters. You are too when you make a pledge!
First, here's what we've accomplished so far. We've invested in the prototyping and patenting process (we're "patent pending"). We've developed engineered drawings and designs and vetted several manufacturers. We've landed on a manufacturer that believes in this project and is dedicated to providing a quality finished product. We have a fulfillment company that will help distribute and ship the mugs efficiently (same business day for most orders!).
What we need is the investment to have our first run of production completed. We have to order a rather large quantity in order to keep the prices affordable. So the funds will be used to fund the production. Everything else has been done and is ready to go!
We're both thrilled and humbled at the response we've gotten in the media! As exciting as all of that is, we can tell you that nothing delights our heart more than having YOU, our backers that believe in us, believe in this product, and are supporting this campaign. Your pledge and help spreading the word out there makes all the difference! With all of our heart we say, THANK YOU!!! If you haven't yet joined our fledgling community we hope you do that today. We need you too!
Tom & Alicia Medwin
Risks and challenges
Our biggest challenge is getting the mugs out to you ASAP. We're anticipating February 2016 for all delivery dates. If there was a challenge it would be in the way of an unforeseen delay in manufacturing or receiving at the warehouse. UPDATE: Since we've met our funding goal we've gone ahead and paid the deposit to have the manufacturer start production now! We didn't want to wait until the Kickstarter ends. We want you to have your mugs ASAP. As of now everything is on track and we'll keep you updated with the latest developments.Learn about accountability on Kickstarter
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