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Black bamboo socks that breathe so your feet stay odour-free all day.
Black bamboo socks that breathe so your feet stay odour-free all day.
Black bamboo socks that breathe so your feet stay odour-free all day.
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178 backers pledged £7,553 to help bring this project to life.

About

Oh My Sock - Sock Technology for the 21st Century project video thumbnail
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Oh My Sock - Sock Technology for the 21st Century

£7,553

178

If you are the kind of person who likes life hacks, believes in finding simple solutions to problems and prefers function over form, we have something for you.

You:

  • Hate sock matching after a laundry round
  • Hate smelly and soggy feet after a long day
  • Hate losing so much travel luggage space to socks

READ ON.

The material used for these socks is a bamboo-derived viscose that has all the finesse of natural silk. Its round surface is gentle even to the most sensitive skin. Unlike cotton which toughens up after washes, this material becomes softer and even more comfortable. 

‘The socks have a really nice and soft feel. They stay dry all day (I work in an office and cotton socks often feel a little moist during the day and when I take them off in the evening). I have no complaints and I've replaced the Boss cotton socks I earlier used with these in everyday use. If you need black socks, try them out!’  

Bamboo viscose has 14% better water absorbency than cotton, even 100% cotton-rich fabric. This helps your feet stay drier and fresher for longer periods. Our testers report a significant decrease in foot odour even after extended use.

‘Feels like silk but strong. Ultra light weight and packs tiny, which is what I needed: I travel a great deal in my job, and it allows me to pack 14 sets of socks for a 14 day journey in the space and weight of a few of my old ones. I can confirm these socks are antibacterial and do not smell, even in tropical countries that are like a sauna. Overall, a perfect 10.’

More on odour control: Professor Lorimer Moseley did a fun double blind test on bamboo socks: Stinky feet? Bamboo socks I tell yer:

‘They pack down really small and really light, they take up less space in my bag - more space for camera kits. ’

‘Silky and smart, this is a very comfortable piece of clothing for your feet. It’s also very practical to have all matching sock drawer.’

Professional photographer David Newton's feedbacks after 6 months using Oh My Sock:

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"Oh My Sock" is the short version of "Oh My lonely Sock!" which we chant every morning looking through our mismatched socks drawer. So our mission is to create the most versatile socks that require absolutely no matching in a material that is odourless and comfortable.

It was very difficult to produce a video about black socks, so we decided to take things less seriously and just have some fun. That said, we did visit many countries in Europe, meet with socks manufacturers in person to collect different sock materials. After that, we went back to London and blind tested many different kinds of black socks, from £1 pairs to £20 pairs, manufactured from materials such as wool, cashmere, silk, silver, cotton, etc. 

Cashmere, wool, cotton, silk, silver, microfibre, you name it.
Cashmere, wool, cotton, silk, silver, microfibre, you name it.

After a lot of trial and error, we've come across a material that is special, one that is not only as soft as silk but also has a natural anti-odour quality that can bring users a different level of comfort: Bamboo. Bamboo socks wick the moisture away from your feet and absorb 14% more moisture than normal cotton socks, keeping your feet odourless, cool in summer and warm in winter. 

We further adjust the material down to the percentage point and create a design that is timeless, and a material combination that offers a feel that is soft yet durable enough for everyday use.

Further adjustments to create the best bamboo socks.
Further adjustments to create the best bamboo socks.

Why we need your help:  

We have manufactured a very small batch to test the quality, making the changes in the process. Now we need your help for us to make these great socks more widely available and affordable to every body. With your help we will be able to manufacture the socks in Europe using the best machinery, set up our European distribution network to bring you the best quality bamboo socks on the market at a really good price. This would be our dream come true thanks to you.

First 180 backers regardless of reward tier will receive the FIRST BATCH of production by 12 Dec 2015 (Europe) and by 17 Dec 2015 (Rest of the world).

 (Note: Christmas Card design can change in final reward)

CARE INSTRUCTION:  

Machine wash 40°C

EXCHANGE POLICY:

Our goal is to bring you the most comfortable socks, so if the socks do not fit you well, you can contact us for an exchange within 30 days after receiving the package. Exchange is free for European customers. For customers outside of the EU, 30 day exchange is applied when you pay one way delivery cost. 

If you plan to send a gift out this Christmas, order a Special Edition Box, which will accommodate Christmas cards within 15x20 cm dimension.

  • I have a quirky sense of humour and I know someone with horribly stinky feet, guess what I'll do next?
  • I like life hacks and simple product that works.  
  • I know people who always have a hard time choosing Christmas gift for men.
  • I know people who wear black socks.
  • I am your friend, and the only reason I share this is that you have been begging and harassing me for the last too many days!

PLEASE HELP US SPREAD THE WORDS

THANK YOU SO MUCH FOR YOUR INSPIRATION AND HELP, WITHOUT YOU, I COULD NEVER HAVE DONE THIS.

David Newton – Photopositive: For testing the socks again and again, travel the world with them and teaching me amazing tips for video shooting, without this I would not be able shoot and edit the videos by myself  as a first timer.

David Friedlander – Life Edited: For inspiring a simpler way of life that includes more money, health and happiness with less stuff, space and energy.

Hanh Nguyen – Stuff and Style: For being awesome, sharing your knowledge and helping me to do better. This might be my epic failure, but I’ve learnt many things along the way and it is already worth it.

Jukka Kolari & Kaisa Rautio – Coriosi: For your great feedbacks and support of the socks and this project.

Liezel Strauss – Subject Matter Art: For being so supportive and present when I needed it the most.

Laurie Wang – W Kollective: For helping me arranging my first ever event, and for being there with your great insights and support.

Mehran Gharleghi – Studio Integrate: For giving me your time and experience on how to run a Kickstarter campaign and showing me how good it feel to be on the receiving end of kindness and generosity.

Wai Foong Ng. Suit and Pie: For giving valuable feedbacks and be such an inspiration for professional women.

My dear friends and family: You are not named but you know how grateful I am for your help, without you, this whole campaign would not be possible.

Kickstarter and our wonderful community:  (Update Sep 21 2015) As Oh My Sock is +100% funded today, we are Kicking it forward, which means we are going to put 5% of this campaign profits back into other Kickstarter projects. This is our way to thank you, Kickstarter and the Kickstarter's community for your great help.

Icons in this page were made by Freepik from Flaticon

Risks and challenges

We have done thorough research including meeting the people who will produce the socks in person. Our designs are all set both for the socks and the postal cartons for delivery. Our team in London has made a detailed plan for manufacturing, packaging and fulfilment of the socks. That said, there is small risk that the timetable might be delayed due to unforeseen circumstances.

What I can promise is that the communication line will always be open and you will be informed in due time shall there be any delay. No matter what it will take, you can count on us delivering the Gift Edition to your door before 12 December for Christmas and the rest shortly afterwards. All our socks are designed and manufactured in the European Union which will significantly reduce the risk of delay at customs.

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Support

  1. Select this reward

    Pledge £1 or more About $1.52

    A thank you e-card featuring our behind-the-scenes photo of the video shoot.

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    3 backers
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  2. Select this reward

    Pledge £26 or more About $39

    A full seven-pair box for every day of the week plus FREE 30 day exchange.

    Your name will be written onto the “wall of fame” in our office. We will email you the photo with your name on the wall together with behind-the-scenes photos of the video shoot.

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    82 backers
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  3. Select this reward

    Pledge £28 or more About $42

    A full Limited Edition gift box of seven pairs; perfect as a birthday or Christmas gift, plus a FREE greeting card.

    Access to the first batch of production and early product shipping.

    Your name will be written onto the “wall of fame” in our office. We will email you the photo with your name on the wall together with behind-the-scenes photos of the video shoot.

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    Limited 33 backers
    £
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  4. Select this reward

    Pledge £49 or more About $74

    Awesome, you can completely change your sock drawer now. This reward includes two 7 pair boxes - 14 pairs of socks.

    Your name will be written onto the “wall of fame” in our office. We will email you the photo with your name on the wall. Our big hug and THANK YOU for your support.

    Note: Please add extra £8 if you want two limited edition gift boxes.

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    48 backers
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  5. Reward no longer available

    Pledge £50 or more About $76

    Awesome, you can completely change your sock drawer now.

    This reward includes 14 pairs of socks, FREE 30 day exchange plus 6 month warranty.

    A big THANK YOU from us, and your name will be written onto the “wall of fame” in our office. We will email you the photo with your name on the wall.

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    Reward no longer available 6 backers
    £
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  6. Select this reward

    Pledge £58 or more About $88

    TWO Limited Edition gift box of seven pairs; perfect as a birthday or Christmas gift, plus a FREE greeting card.

    Access to the first batch of production and early product shipping.

    Your name will be written onto the “wall of fame” in our office. We will email you the photo with your name on the wall together with behind-the-scenes photos of the video shoot.

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    Ships to Anywhere in the world
    Limited 4 backers
    £
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Funding period

- (30 days)