This project's funding goal was not reached on May 8, 2014.
This project's funding goal was not reached on May 8, 2014.
The concept for the Iron Brick Safe first arose through my efforts with DormCo.com. DormCo is a small - yet growing - online superstore for college dorm supplies. Selling everything a student needs for dorm life isn't easy, as the wide range of high-quality products students require at inexpensive prices could make any entrepreneur go crazy ... but to me, it’s a fun challenge.
The Iron Brick Safe (a portable, on-the-go laptop safe) journey started about two years ago, when the need for a durable, secure and portable laptop safe was made apparent by our customers. More and more college students were heading to college with laptops and their vulnerable dorm rooms screamed, "Opportunity theft!" for those looking to make a quick buck. The market didn’t have a quality, affordable laptop safe option that was also portable for the on-the-go college lifestyle, so I set out to invent such a product.
What occurred over the development stage wasn't just remarkable in how the Iron Brick Safe took shape, but it was also informative as to how much broader the Iron Brick Safe's scope and interest actually was! The need for a portable and effective laptop safe didn’t just make it a must-have college product, but it became a no-brainer for anyone with a laptop. And it doesn't stop at laptops, as we learned the safe is also great for tablets, eReaders, jewelry, passports, money, diaries, medication, or anything else that someone needs locked up, portable and secure.
Our video, which I hope you find more funny than painful - due to poor acting by yours truly - shows all the everyday places that you’ll need laptop security. Some of these places include:
·Your Home / Apartment - Locking and tethering the Iron Brick Safe's cable around your desk gives you security knowing that most thieves lack the time to mess with the Iron Brick Safe. With limited time, home thefts are usually about smash and grab opportunity, and stolen items are typically easily accessible. A laptop left alone on a desk would surely be gone, but the Iron Brick Safe prevents such an opportunity.
·College Dorms - When students move into college for the first time, it’s exciting, fun and often everyone is in the same boat; no one knows each other. This is great for making friends, but it’s also a time of great vulnerability. Dorm rooms are often left unlocked or a student's new roommate has people in and out whom they hardly know. Heck, when I was a freshman in college 15 years ago, there was a local guy who pretended he was a freshman. We all nicknamed him FLJ (Free Loading Jason). He had a great story as to why his dorm room 'wasn’t ready yet', and with all of us being foolish freshmen, we believed his story—until everyone's valuables went missing, and so did FLJ! This extreme story, along with the basic realities of dorm life, makes a student's laptop, along with other valuables, at risk. Keeping your tech stuff locked up with the Iron Brick Safe is imperative. Beyond the need for room security, students are often on the go and working from their laptops in a variety of places that, at times, require keeping their laptops secure while they’re out of sight.
·Public Places - Think of all the places you take your laptop. The two most common places are the coffee shop or, for students, the library. And what happens when you go to the bathroom? Get up to get a drink or take a walk? In these cases you either have to pack up your laptop, leave it on the table or ask a stranger to watch it. All of these options are less than desirable, but with the sleek design of the Iron Brick Safe, you can comfortably protect your laptop while on the go.
·Kids / Pets - I happen to have four kids (ages 1, 2, 3 and 4) ... yep, not a typo. They're great, but when it comes to touching Daddy's laptop, that's for Kickstarter filming only. By always having to put my laptop high and out of reach, or by expecting a toddler to listen to my instructions 'not to touch', I've found the Iron Brick Safe is the perfect solution for keeping my laptop accessible, yet safe from unwanted use. Now, I wish I had only had this product five years ago when my wild dog (Bella) jumped on my desk, causing my laptop to crash to the ground. Knowing the unpredictability of kids, dogs and cats, the Iron Brick Safe becomes a useful and effective barrier to all three of these laptop threats.
·Your Car - A show of hands ... who has left their laptop in their car? OK, you may all put your hands down. It's common … but it’s probably not the most secure decision. Whether you go to happy hour after work or head to the gym, chances are your laptop is left in your car and at risk of theft should your car be broken into. Prevent the worry and add a major deterrent with the Iron Brick Safe.
·Office - Although the video jokes about selfies going viral, you just never know whose snooping eyes will catch a glimpse of your laptop and be tempted to open it. Your computer may be password protected, but an added layer of security doesn't hurt, and the Iron Brick Safe provides just that. The idea of keeping your laptop fully secure and enclosed will create positive peace of mind.
Although the engineered functionality of the Iron Brick Safe is patent pending, the overall ease of use is quite simple. Place your laptop or other valuable items in the safe, wrap the tethering cable around an immovable object and secure the cable head slots back in the safe. Your laptop is now ready to secure by closing the safe, inserting the key and locking. The patent-pending locking mechanism forms a triple lock to more readily prevent against prying thieves. There is hardened criminal theft and then there is everyday theft by those that see an easy opportunity and TAKE IT! The bulk of personal laptops and other accessories are stolen due to allowing others an easy opportunity. The Iron Brick Safe is designed to prevent, stop, slow down and deter opportunity theft.
Bringing the Iron Brick Safe to market has seemed like a long journey, but each step of the way has turned out to be an impactful and purposeful experience.
As discussed, it was discovering the product's need that first catapulted the idea of the Iron Brick Safe to the forefront. I like to call this the “dream sequence” ... this is where it is not uncommon for me to not be able to sleep at night as I dream up the next big idea. The problem is, 99% of the next big ideas never come to fruition, and I'm left fatigued and need to be hyped up on energy drinks the next day just to stay awake!
This idea, however, had legs. As I took visions of how the safe would look and how it would operate I saw it coming together ... but not so fast. First, I needed to have the concept engineered. To save cost I did this in a rough format, as I initially needed to know the cost of the safe's tooling mold and rough cost per unit. Knowing the costs would tell me two things: First, can I bring the Iron Brick Safe to market at a cost where consumers would see value in purchasing the safe? And second, can I afford the upfront costs to bring the safe to market before I sell any units?
What I discovered was that the Iron Brick Safe could be produced at a cost that made good business sense and solved a need for customers, but I also learned that the initial tooling costs were prohibitive. As DormCo.com saw success in the peak summer months of 2013, I was finally able to afford the tooling costs and other associated fees, including the all-important fees associated with making the Iron Brick Safe patent pending.
I wish I could say it was as easy as making payments and hitting the “Go Button,” but it wasn't. I spent countless hours perfecting the safe's structure, locking mechanism and overall look. I've also diligently developed the logo, packaging and other elements necessary to create what you now see as a finished Iron Brick Safe that's ready to produce.
And that's where the item stands. Production costs are unfortunately high, and, understandably, I can't produce a few units at a time, as the cost per unit would then price the product too high. To launch this product correctly, I need to, at minimum, order 1000 units, but more realistically, I hope to order much more to further drive costs down and lower the retail price. As it stands now, if the Kickstarter goal is met, the Iron Brick Safe will launch into production and be able to retail for under $70.00. My bigger, more hopeful goal is to gain enough Kickstarter support to be able to launch the Iron Brick Safe under $60, or even at $50 if at all possible.
As you consider investing in the Iron Brick Safe project, I thank you for your time and backing consideration. Long live those with an inventive and creative mind and those who support their endeavors! Thank you!
The good news is that 98% of the risks and challenges of getting the Iron Brick Safe to completion have already been overcome, from the high tooling cost to the belabored back-and-forth of the design, features, security and every other nuance that took the Iron Brick Safe from idea to physical product. The last phase is production, and with high minimum-production-run costs, the last challenge is earning the trust from those around us to help get the project funded through Kickstarter.
Once funded, the Iron Brick Safe can produce within 30 days and will take another 30 days to ship (from China). Since I know the factory well and have produced my first invention with it over 10 years ago, I'm confident in the factory’s quality and timely professionalism to construct the Iron Brick Safe to the high standards that have been set in the design and development phase. I am confident the Iron Brick Safe can ship by summer 2014 (mid-July).
Product Fulfillment Timeline Goal:
1. Launch project campaign in early April 2014
2. Funding secured by early May (30-day project)
3. Iron Brick Safe production to begin by mid-May
4. Production finishes within 30 days (by mid-June)
5. Shipping from our China factory to our warehouse takes 30 days
6. Iron Brick Safe reaches our warehouse by mid-July
7. Campaign goals/promises are met as the first Iron Brick Safes begin shipping to backers immediately upon receipt (mid-July)
Important note: This is an aggressive timeline, but it is essential that we meet this timeline because one of the key demographics for the Iron Brick Safe, college students, will need the product prior to heading off to school in late August. The comforting news for our backers is that we have already discussed the timeline goals with our factory, and they are fully prepared to meet our production deadlines should the Iron Brick Safe project achieve its funding goal.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)