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Let's revolutionize fast food with our 100% produce menu!
578 backers pledged $92,090 to help bring this project to life.

About

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$92,090

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We’re CORE Foods, and we’re creating the world’s most nourishing restaurant.

Literally every ingredient we use is 100% produce. Seriously.

Over the past 5 years we refreshed your breakfast on-the-go with our award-winning CORE Meals, and became the 29th fastest-growing company in the Bay Area. 

Now we're revolutionizing your lunch with the world's first produce-only restaurant. We've secured a prime downtown Oakland location, Whole Foods and the City Council are on board, and we already have health and planning department permits. Come this Fall you'll be able to stop in for the most nourishing lunch you've ever experienced, have us cater your next meeting, or find our most popular items in grab-and-go retailers and food carts around the Bay Area. But we need your help to begin this revolution in fast food - please contribute now!

Menu Preview (all ingredients 100% organic)

Signature Combinations 12 explosively delicious global cuisine recipes like Thai, Mexican, or Italian served in your choice of container, like:

  • Collard Leaf Burrito packed with potatoes and avocado
  • Stuffed Bell Pepper overflowing with plantains and black beans
  • Zucchini Pasta drenched in freshly cracked coconut lime sauce

Grill Items Warm, hearty produce-only meals hot from the grill, like:

  • Sweet Potato Black Bean Patty topped with tangy BBQ sauce 
  • Teriyaki Veggie Kebab with pineapple, mushroom, and onions
  • Portobello Pizza with marinara and cashew cheese

Everything we serve is at the foundation of your health. No sugar, flour, oil, powders, additives, preservatives—nada. This is the most nourishing food ever created!

Launch Plan

Our first CORE Kitchen location will be at City Center in downtown Oakland right above the 12th St. BART Station, serving the thousands of people that work for Pandora, Clorox, Kaiser Permanente, and hundreds of other local businesses.

We've signed a lease for this space right here!
We've signed a lease for this space right here!

We’ll then be opening locations in major cities across the US. Your contribution today will put you on the ground floor of a national revolution in our food system!

Over the past 5 years we’ve grown a nationally distributed packaged food business and we’ve put years of research into planning the CORE Kitchen. To make this dream possible we need:

  • $120,280+ for construction costs to retrofit the Kitchen in our leased space
  • $90,288+ for specialized equipment like dehydrators and refrigerated prep stations
  • $24,300+ for architecture and engineering design
County Health Department-Approved Architectural Plans
County Health Department-Approved Architectural Plans

Funding And Goals

CORE Foods is a not-for-profit business, which means your health is the only bottom line. 100% of our profits are reinvested back into our food, our community, and our movement to cultivate a healthier planet. But that also means we need your help. You, our supporters, are our sole investors, and you're the ones that can make this a reality.

We need at least $234,868 total for this project. We've secured loans for a large part of it, but we'll still need at least $90,000 to make this happen.  Help us meet our initial and stretch goals to grow our distribution even further!

Goal#1: Equipment - $90,000 Funds our initial equipment purchases and installation so we can serve you at our City Center location! 

Goal #2: + Grocery Delivery - $135,000 Fund the retrofitting of our company car, new production line, packaging, and ingredients so we can deliver our items pre-packaged to grocery stores across the Bay Area!

Goal #3: + Food Cart - $150,000 Funds food cart equipment, packaging, and permits so we can serve you at other great locations across the Bay Area!

Help make this vision a reality. Together we are unstoppable!

We can't wait to serve you :)

Some more info about our rewards: 

  • Any of our Lunches in the Kitchen pre-sold for rewards such as the $10 and $25 levels mean you get a Free lunch combo certificate to redeem for a full meal any time after we open!
  • For the Long Distance packages, our packaged CORE Meals are a full bowl of hearty oatmeal shaped into a meal-to-go. Simple ingredients with no garbage, these are perfect for breakfast, workouts, travel, outdoors, busy days, and anytime you need a portable nourishing meal.  CORE Meals come in your choice of Almond Raisin, Walnut Banana, and Cashew Cacao flavors! (see below)

Special thanks to:

Risks and challenges

We’ve worked hard to mitigate our risks - a few major points:

Getting Funding: We’re diversifying our funding by receiving financial support from Whole Foods, Bank of America, and the SBA in addition to these critical Kickstarter funds.

Legal/Permitting: We’ve mitigated a lot of logistical issues already by signing a favorable lease, completing architectural plans, and receiving Health Department approval.

Budget/Business Model Viability: We’ve carefully budgeted our model through extensive foot traffic surveys, menu tastings, market research, and supplier pricing comparisons. Our strategy also balances multiple income sources through direct sales in the restaurant, catering, wholesaling packaged food, food carts, and more.

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    LUNCH COMBO (25%+ off!)

    Get 1 main, side, and drink of your choice.

    PLUS
    + Our unending thanks!

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  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    2 LUNCHES (25%+ off!) + CORE BLUEPRINT TO HEALTH ($49.99 value)

    Get 2 mains, sides, and drinks of your choice, along with an electronic copy of our CORE Blueprint to Health, the handbook for living your most fulfilling life!

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    138 backers
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  3. Select this reward

    Pledge US$ 50 or more About US$ 50

    3 LUNCHES (25%+ off!) + EXCLUSIVE LAUNCH T-SHIRT

    Get 3 mains, sides, and drinks of your choice, and our available-to-backers-only organic cotton CORE Kitchen t-shirt!

    PLUS
    + The Blueprint to Health ($49.99 value)

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    Ships to Only United States
    53 backers
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  4. Reward no longer available

    Pledge US$ 50 or more About US$ 50

    LONG DISTANCE STARTER PACK

    Love this project, but don't live in the Bay Area? Get 1 case of our packaged CORE Meals to fuel your day! (10 Meals - your choice of flavor)

    PLUS
    + The Blueprint to Health ($49.99 value)

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    Reward no longer available 5 backers
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  5. Select this reward

    Pledge US$ 50 or more About US$ 50

    LONG DISTANCE STARTER PACK II

    Love this project, but don't live in the Bay Area? Get 1 case of our packaged CORE Meals to fuel your day! (10 Meals - your choice of flavor, $39.90 value)

    PLUS
    + The Blueprint to Health ($49.99 value)

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    53 backers
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  6. Select this reward

    Pledge US$ 100 or more About US$ 100

    1 WEEK OF LUNCH (25%+ off!) + NAME IN THE KITCHEN

    Get 5 mains, sides, and drinks of your choice, and get your name permanently displayed in the CORE Kitchen, telling the world you helped make it possible!

    PLUS
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

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    55 backers
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  7. Reward no longer available

    Pledge US$ 100 or more About US$ 100

    LONG DISTANCE FULL CARE PACKAGE

    Love this project but don't live in the Bay Area? Get 2 cases of our packaged CORE Meals to fuel your day! (20 Meals - your choice of flavor)

    PLUS
    + Your name up FOREVER in the Kitchen
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

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    Ships to Only United States
    Reward no longer available 10 backers
    $
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  8. Select this reward

    Pledge US$ 100 or more About US$ 100

    LONG DISTANCE FULL CARE PACKAGE II

    Love this project but don't live in the Bay Area? Get 2 cases of our packaged CORE Meals to fuel your day! (20 Meals - your choice of flavor $79.80 value)

    PLUS
    + The EXCLUSIVE launch t-shirt ($25.00 value)
    + The Blueprint to Health ($49.99 value)

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    Ships to Only United States
    54 backers
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  9. Select this reward

    Pledge US$ 100 or more About US$ 100

    OFFICE CARE PACKAGE

    Get 3 cases of our packaged CORE Meals to fuel your office, at more than 15% off! Perfect grab-n-go breakfast, lunch, travel or workout meal. (30 Meals - your choice of flavor, $119.97 value)

    PLUS
    + The Blueprint to Health ($49.99 value)

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    14 backers
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  10. Select this reward

    Pledge US$ 100 or more About US$ 100

    BONUS VALUE RESTAURANT PACKAGE

    Know you want to eat at the CORE Kitchen and just want a great deal on our food? Get $120 of credit at the Kitchen to spend however you want - 15+% discount!

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    9 backers
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  11. Select this reward

    Pledge US$ 240 or more About US$ 240

    CATERED LUNCH FOR 20 (25% off!)

    Get lunch catered in the Bay Area for your office or friends, up to 20 people, choosing your favorite items from our menu.

    PLUS
    + Your name up FOREVER in the Kitchen
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

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    6 backers
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  12. Select this reward

    Pledge US$ 250 or more About US$ 250

    2 TICKETS TO OUR PRIVATE LAUNCH PARTY

    Come to our launch party in Oakland in Summer 2015, fully catered with the CORE Kitchen menu, and have the chance to meet our whole team.

    PLUS
    + Your name up FOREVER in the Kitchen
    + 1 WEEK's worth of lunch
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

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    Ships to Only United States
    Limited 14 backers
    $
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  13. Select this reward

    Pledge US$ 250 or more About US$ 250

    KITCHEN AUDIT + HEALTH COACHING

    A private 2 hour session in the Bay Area to inventory your kitchen and get nutrition health coaching with CORE CEO Corey Rennell!

    PLUS
    + Your name up FOREVER in the Kitchen
    + 1 WEEK's worth of lunch
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

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    Limited 2 backers
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  14. Select this reward

    Pledge US$ 250 or more About US$ 250

    1-ON-1 BUSINESS COACHING

    A private 2 hour session at the CORE office in Oakland or via Skype, to get coaching for your food or other business idea by CORE CEO Corey Rennell or CBDO Kai Itämeri.

    PLUS
    + Your name up FOREVER in the Kitchen
    + 1 WEEK's worth of lunch
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

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    Ships to Only United States
    Limited 3 backers
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  15. Select this reward

    Pledge US$ 480 or more About US$ 480

    CATERED LUNCH FOR 40 (25% off!)

    Get lunch catered in the Bay Area for your office or friends, up to 40 people, choosing your favorite items from our menu. (get multiple for larger groups!)

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

    Less
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    Ships to Only United States
    4 backers
    $
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  16. Select this reward

    Pledge US$ 500 or more About US$ 500

    PRIVATE COOKING CLASS WITH THE CORE TEAM

    Get a private 2 hour session in Oakland for you +4 friends to learn about the fundamental philosophy and cooking techniques behind the Kitchen, and get a behind the scenes tour!

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + 1 WEEK's worth of lunch
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

    Less
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    Ships to Only United States
    Limited 5 backers
    $
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  17. Select this reward

    Pledge US$ 800 or more About US$ 800

    EARLY BIRD - 20% off!
    YOUR NAME ON 1 FLAVOR OF CORE MEALS

    Get a special thank you printed one flavor of CORE Meals in our next packaging run! (CORE Meals are currently sold at 500+ Whole Foods and other stores nationwide). Also includes a commemorative plaque for your home or office.

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + 1 WEEK's worth of lunch
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

    Less
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    Ships to Anywhere in the world
    Limited 0 backers
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  18. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    YOUR NAME ON 1 FLAVOR OF CORE MEALS

    Get a special thank you printed one flavor of CORE Meals in our next packaging run! (CORE Meals are currently sold at 500+ Whole Foods and other stores nationwide). Also includes a commemorative plaque for your home or office.

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + 1 WEEK's worth of lunch
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

    Less
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    Ships to Anywhere in the world
    Limited 1 backer
    $
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  19. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    CORE CLEANSE

    Subscription to our all-inclusive, change-your-life program here in Oakland for 1 month. Get 3 meals a day from the Kitchen, 1-on-1 health coaching, and a become your healthiest self within 30 days.

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

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    Ships to Only United States
    0 backers
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  20. Select this reward

    Pledge US$ 2,000 or more About US$ 2,000

    EARLY BIRD - 20% off!
    NAME A SIGNATURE MENU ITEM

    Let every one of our customers know you helped build the Kitchen by having one of our burgers or kebabs named after you for minimum of 1 year, along with a commemorative plaque featuring the printed menu for your home or office.

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + 1 WEEK's worth of lunch
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

    Less
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    Ships to Anywhere in the world
    Limited 0 backers
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  21. Select this reward

    Pledge US$ 2,500 or more About US$ 2,500

    NAME A SIGNATURE MENU ITEM

    Let every one of our customers know you helped build the Kitchen by having one of our burgers or kebabs named after you for minimum of 1 year, along with a commemorative plaque featuring the printed menu for your home or office.

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + 1 WEEK's worth of lunch
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    $
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  22. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    VIP LUNCH FOR A YEAR

    Get 1 main, side, and drink every day that we're open for 1 year, along with 10 free meal cards to share with friends.

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)

    Less
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    Ships to Anywhere in the world
    Limited 2 backers
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  23. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    VIP LUNCH FOREVER

    Get 1 main, side, and drink every day that we're open as long as the CORE Kitchen exists, along with 10 free meal cards to share with friends.

    PLUS
    + 2 tickets to our private launch party
    + Your name up FOREVER in the Kitchen
    + The EXCLUSIVE launch t-shirt
    + The Blueprint to Health ($49.99 value)
    + The EXCLUSIVE launch sticker
    + Our unending thanks!

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    Limited 1 backer
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Funding period

- (29 days)