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STAGG is changing names to BRINS and we need your help to transition over! Help us grow and relaunch the company we love.
STAGG is changing names to BRINS and we need your help to transition over! Help us grow and relaunch the company we love.
119 backers pledged $7,079 to help bring this project to life.

About

BRINS Jam & Marmalade Relaunch! (Formerly known as STAGG) project video thumbnail
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$7,079

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Hi Kickstarter!

 

My name is Candice and I started this company two years ago with a simple goal: to create and share a quality product with new friends and the communities around me. Thirteen years ago, when I moved to NYC to work in architecture, I started making jams and marmalades in my kitchen in Brooklyn from the care packages of grapefruit, lemons, and rosemary my family would send me from our farm back home in Louisiana. I was straight out of college, completely on my own, and totally broke. Making jam from this little bit of home gave me a lot of comfort and a way to share with new friends by introducing them to my family and food traditions. No matter how busy I became, I still canned and preserved as a source of joy and comfort. After a decade of corporate work---which involved endless travel and a lot of reply-all emails---I realized all I really wanted to do was create something simple but meaningful, to build a means of sharing my world with lots of other people. I took a step back and forward, at the same time, deciding to follow what felt good and right. I began my own company, and named it after my family’s beloved patriarch, my grandfather, Stagg. A mechanic, and a cattle, crawfish and rice farmer, he is the strongest-willed person I know, and my inspiration. There is no room for anything but simplicity and love in his life and that is the foundation on which this company is built.

We are 100% woman-owned and -operated company, we're as bootstrap as it gets and we are ready for any upcoming challenges.

Recently, we lost a trademark battle and we're losing our STAGG name. As heartbreaking as this turn of events is, we are looking at it as a positive! Our little company has a new name and along with it we are welcoming revisions to packaging and labeling, as well as introducing a larger 7.5 oz jar size It's a fresh new start to an already great company that holds all of my heart.

Why BRINS?

I am born and raised Louisiana and my family back home all speak Cajun French. A nod to my heritage, BRINS Jam & Marmalade takes its name from the Cajun French word for "little bit". A back-to-basics product handcrafted from fresh fruit and spices, BRINS is reflective of my roots in family, hard work, and simple joys. My grandfather Stagg’s passion and dedication to providing for our family, and sharing love with those around you, fuels me to do the same: to continue to craft and share something special through BRINS.

We need your support!

STAGG has been so lucky to see swift and steady growth over the last two years, and now, that means swift and strong outreach on the part of BRINS to spread the word about our name-change. Your support will go towards helping with every aspect of the re-launch. Along with all-new labels, packaging, and media, BRINS also will debut a much-requested, larger 7.5 oz jar size. We will be working overtime to be in touch with our loyal vendors and customers to ensure that BRINS is indeed the same folks and flavors that everyone has come to know and love.

Our Jam & Marmalade: Favorite Flavors and New BRINS Flavors! 

Every jar of jam is handcrafted in small batches; we peel, chop, mash, and cook it all ourselves. We use fresh ingredients and quality herbs and spices to create exciting and delicious flavors that we love, and want to share with you. 

Favorite STAGG flavors---Rosemary Grapefruit, Cherry Chai, Banana, and Chili Pepper---will continue on to BRINS, and we are excited to introduce our new Lemon Saffron Marmalade and Strawberry Lemongrass Jam. 

How does your backing support BRINS?

We’re excited to continue with our jam journey, and bring BRINS to your kitchen and to market shelves. Your financial support will go towards purchasing new labels, shipping materials, and funding our BRINS outreach campaign. With your help, we can strengthen our foundation for our continued growth. 

 We are expecting to be on shelves in April 2018---that’s just around the corner! Please support BRINS today! WE HAVE JAM FOR YOU!

 

 

 

 

 

Part of the fam
Part of the fam

 

 

Risks and challenges

There are many challenges and risks to re-branding but the most important thing to us is getting BRINS on its feet properly and getting support to our vendors so customers will be able to enjoy our jam without interruption!
We will ship out all Kickstarter rewards starting April 2nd. :)

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Jam Spoonful

    Thank you - every pledge goes towards helping us achieve our goal. We'll add you to our newsletter, keep you posted on project updates, and you'll get a shout out on a thank you page on the new BRINS website!

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    9 backers
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  2. Select this reward

    Pledge $25 or more About $25

    Jam Friend

    Thank you for supporting Brins! Receive 1 jar of our top selling Brins Cherry Chai Jam, a collaboration with Dona Chai. You'll also get a shout out on a thank you page on the new BRINS website!
    *pledge includes US shipping fee*

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    55 backers
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  3. Select this reward

    Pledge $50 or more About $50

    Jam Enthusiast

    You'll be our friend forever. Receive 1 jar of our top selling Brins Cherry Chai Jam and a brand new Brins tote bag. You'll also get a shout out on a thank you page on the new BRINS website!
    *pledge includes US shipping fee*

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    10 backers
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  4. Select this reward

    Pledge $100 or more About $100

    Jam Lover

    We love you! Receive a gift set with 4 jams (Brins Cherry Chai Jam, Brins Banana Jam, Brins Chili Pepper Jam, Brins Rosemary Grapefruit Marmalade) and a Brins tote bag. You'll also get a shout out on a thank you page on the new BRINS website!
    *pledge includes US shipping fee*

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    16 backers
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  5. Select this reward

    Pledge $200 or more About $200

    Jam Fanatic

    You'll never run out of jam! Receive a mixed case of 12 jams (Brins Cherry Chai Jam, Brins Banana Jam, Brins Chili Pepper Jam, Brins Rosemary Grapefruit Marmalade) and a Brins tote bag. You'll also get a shout out on a thank you page on the new BRINS website!
    *pledge includes US shipping fee*

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    7 backers
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  6. Select this reward

    Pledge $500 or more About $500

    #1 Jam Fan

    You're our #1!! Receive a mixed case of 12 jams (Brins Cherry Chai Jam, Brins Banana Jam, Brins Chili Pepper Jam, Brins Rosemary Grapefruit Marmalade) and a Brins tote bag.
    And a free tattoo! Get your choice of one of our fruit images tattooed by Brooklyn based artist Chris Burton (must be in NY to claim tattoo).
    You'll also get a shout out on a thank you page on the new BRINS website!
    *pledge includes US shipping fee*

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    1 backer
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  7. Select this reward

    Pledge $1,000 or more About $1,000

    PART OF THE FAMILY

    You're part of the family now!!! Not only will you receive our 12-pack of favorite flavors, new BRINS debut flavors, a new BRINS tote bag - WELL MAKE A JAM FOR YOU!
    You tell us your favorite fruit, we’ll make 12 jars of jam just for you!
    And of-course You'll also get a shout out on a thank you page on the new BRINS website!
    *pledge includes US shipping fee*

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    0 backers
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Funding period

- (30 days)