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Fruits of Sherbrooke, in partnership with E4C, launch Project: Fruit Stars to help feed hungry kids in our city.
Fruits of Sherbrooke, in partnership with E4C, launch Project: Fruit Stars to help feed hungry kids in our city.
Fruits of Sherbrooke, in partnership with E4C, launch Project: Fruit Stars to help feed hungry kids in our city.
167 backers pledged CA$ 17,861 to help bring this project to life.

About

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Project: Fruit Stars - Growing Local; Feeding Local

CA$ 17,861

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 Growing Local; Feeding Local

Since Fruits of Sherbrooke started in Edmonton, Alberta 5 years ago, Christina, Carol, Al and an amazing team of volunteers have rescued forgotten urban fruit and created unforgettable jams, jellies and condiments. "Rescued" means fruit grown in homeowners' backyards that's not being used.  So, with the homeowner's permisssion, we pick it for our products so the fruit isn't wasted.

There's always more than enough fruit grown locally to make these amazing products.  In fact, every year in our city thousands of kilos of unwanted fruit and vegetables go into landfills.  Last year alone, we diverted 15,000kg of rescued apples to food programs throughout Edmonton. But this year, the dream is to do it differently...

In partnership with E4C, Project: Fruit Stars was born.

Our goal is to produce 50,000 apple snack bags and donate them to E4C's School Nutrition Program.

The Project: Fruits Stars team from Fruits of Sherbrooke and E4C.
The Project: Fruits Stars team from Fruits of Sherbrooke and E4C.

According to the Social Planning Council’s 2015 Poverty Profile, 1 in 5 children in Edmonton live in poverty and about 40% of the people served by Edmonton’s Food Bank in a typical month are children and youth under the age of 18.

The School Nutrition Program provides a nutritious mid-morning snack or breakfast each school day to over 5,600 students in 23 high-needs schools. 

“E4C’s School Nutrition Program helps to lessen the stress on families, as parents know that their children will receive something to eat in the morning, even when they miss breakfast. It helps children to concentrate and learn more effectively; students look forward to the snack everyday.” – Principal, E4C Partner School

Dean Sullivan, Principal, Mother Teresa Catholic School
Dean Sullivan, Principal, Mother Teresa Catholic School

Together, let's give a rising star a healthy start to their day!

Time is Ticking

If you know Edmonton, our growing and harvest season is short.  Picking season is from late August to October...or until it snows. So we have to work quickly!

Funds will go towards buying commercial grade dehydrating equipment and apple slicers, supplies, ingredients, packaging/labelling, storage bins and transportation.  Right now, our kitchen is limited in its production capacity so we need to upgrade our operation to successfully, and quickly, produce the 50,000 apple snacks.

We will have the apple snacks ready for E4C to distribute to schools by December 2015 - just in time for the winter semester.

Apple tree at Mother Teresa School almost ready for picking.
Apple tree at Mother Teresa School almost ready for picking.

Benefits of Apples

Our snacks will come in 3 flavours: Cherry, Apple Spice  and Natural.  No sugar added.  No preservatives.  No artificial flavours or colours.

Apples are a great source of calcium, vitamin C and potassium! A 1/2 cup serving of dried apple chips contains 3.7g of dietary fibre, equals a 1 cup serving of fruit and contains 4% of the daily recommended intake of potassium - a mineral essential to nerve and brain function.

E4C School Nutrition program feeds thousands of kids every school day.
E4C School Nutrition program feeds thousands of kids every school day.
Enjoying a healthy start to the day at an E4C partner school.
Enjoying a healthy start to the day at an E4C partner school.

Contact Annette Schouten Woudstra, Director, for more information on the E4C School Nutrition Program - awoudstra@e4calberta.org.

If you have an apple tree in Edmonton or surrounding cities that you'd like picked for our project, drop us a line at: FruitStars@FruitsOfSherbrooke.ca

The Team

We are a city of unity; a city of giving.  We are proud to partner with E4C on Project: Fruit Stars.  Our many teams of volunteers are ready to start picking, dehydrating and packing the snack bags for the winter semester.

At E4C, Annette, Matthew, Teena and many incredible E4C staff will be helping us with coordinating picking volunteers, transportation and storage of apples, and social media/marketing.  E4C has also donated the use of their amazing kitchen for production and fulfillment!

We're so excited so work together!
We're so excited so work together!

Fruits of Sherbrooke

Carol is Head Cook and Co-founder.  She is a social worker who worked in both private and federal government positions. She has a passion for cooking and has developed all of the recipes used by Fruits of Sherbrooke. She has also run a small catering company and has co-authored 2 cookbooks.

Christina is Community Coordinator and Co-founder.  She has many years of experience in the food services industry.  She organizes picking sites, volunteers to pick, transportation of fruits, and distribution of excess fruit to food programs.  Christina is the "vision" behind Project: Fruit Stars.

Al is Marketing Coordinator and Co-founder.  He's had an IT consulting firm for several years. He sells at farmer's markets every weekend throughout the summer months, manages and trains all vendor volunteers and organizes the books so every jar is accounted for.

Jo-anne will be leading the kitchen for Project: Fruit Stars and overseeing the production and packaging of the 50,000 apple snack bags.  She has extensive food industry experience in Alberta and BC.

I, Maple Rose, will be coordinating the Project; Fruit Stars campaign, overseeing social media and other marketing; and making sure the rewards are fulfilled and delivered on time.  I have 13 years experience in marketing/PR and spent 4 of those years in the fundraising department for a local non-profit.

Ann, Crystal, Dinkenesh, Sandy, Barb and Bekki are our regular kitchen volunteers who will be assisting with production and fulfillment.  They are incredible ladies who have been with Fruits of Sherbrooke for many years combined.  

Crystal finding shade from a giant rhubarb leaf.
Crystal finding shade from a giant rhubarb leaf.
Abundance in September, 2014
Abundance in September, 2014
Dinkenesh enjoying the rhubarb harvest.
Dinkenesh enjoying the rhubarb harvest.
Carol and the team creating something yummy!
Carol and the team creating something yummy!
Locally grown apples.
Locally grown apples.
Production crew kicking off the season.
Production crew kicking off the season.
     
Al and Edna at the farmer's market.
Al and Edna at the farmer's market.
Christina, centre, and the team touring the E4C kitchen.
Christina, centre, and the team touring the E4C kitchen.
                                   
Everything we've done has been made possible with the big hearts of our volunteers.
Everything we've done has been made possible with the big hearts of our volunteers.
Thank you Paul for creating our video!
Thank you Paul for creating our video!

Special thanks for your generous support:

Follow us on Twitter: @ProjectFruit   |   #FruitStars

Like us on Facebook:  Project Fruit Stars

Instagram:  FruitSherbrooke   |   #FruitStarsYEG

Risks and challenges

SNOW...

Our potentially greatest obstacle is an early snow fall, or frost. Sometimes winter in Edmonton starts as early as October; sometimes we're lucky and it doesn't snow until late November/early December.

So far, this year we've had incredibly warm weather. We've been very fortunate that the sun has being shining in abundance. However, with more sun than rain, the apples are ready to be picked a few weeks earlier than normal. And, hence, the reason why our Kickstarter campaign is only 3 weeks. Mother nature can't wait.

If our harvest time is cut short because of weather, we are fortunate to have some great community partners who can donate their unused apples. Growers, grocery stores, hotels, restaurants and other organizations who always have extra apples are standing by to donate if we need them. Although these apple donations may not have been grown locally, they can still be used to make tasty apple snacks.

One other possible challenge might be that the kids prefer one flavour more than the others, and we run out of their favourite. The feedback on the flavours has been equally positive so far, but we never know with kids!

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Support

  1. Select this reward

    Pledge CA$ 10 or more About $8

    Limited edition print created by students in the E4C Art Start Program.

    Your pledge will provide 30 apple snack bags! Thank You!

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  2. Select this reward

    Pledge CA$ 25 or more About $19

    1 jar (40ml) of a Fruits of Sherbrooke jam made from local rescued fruit.

    Limited edition print created by students in the E4C Art Start Program.

    Your pledge will provide 75 apple snack bags! Thank You!

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    41 backers
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  3. Select this reward

    Pledge CA$ 50 or more About $38

    2 jars (40ml each) of Fruits of Sherbrooke jam made from local rescued fruit.

    Limited edition print created by students in the E4C Art Start Program.

    Your pledge will provide over 150 apple snack bags! Thank You!

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    43 backers
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  4. Select this reward

    Pledge CA$ 75 or more About $56

    2 jars (125ml each) of Fruits of Sherbrooke jam made from local rescued fruit. 2 Varieties: Strawberry/Apple Jam & Saskatoon/Summer Fruit Jam

    Limited edition print created by students in the E4C Art Start Program.

    Your pledge will provide over 225 apple snack bags! Thank You!

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    27 backers
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  5. Select this reward

    Pledge CA$ 150 or more About $113

    4 jars (125ml each) of Fruits of Sherbrooke products made from local rescued fruit. 4 Varieties: Strawberry/Apple Jam, Saskatoon/Summer Fruit Jam, Raspberry/Rhubarb Jam & a Hot Pepper Rhubarb Condiment.

    Limited edition print created by students in the E4C Art Start Program.

    Your pledge will provide over 450 apple snack bags! Thank You!

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    11 backers
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  6. Select this reward

    Pledge CA$ 500 or more About $376

    12 jars (250ml each) of Fruits of Sherbrooke jam made from local rescued fruit. Your choice from the varieties listed on our website: www.FruitsOfSherbrooke.ca.

    Your logo or custom label on each jar for special occasion gifts and give aways.

    Special logo recognition on our website.

    Hand crafted, one-of-a-kind thank you card created by students in the E4C Art Start Program.

    Your pledge will provide over 1500 apple snack bags! Thank You!

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  7. Reward no longer available

    Pledge CA$ 5,000 or more About $3,764

    Special recognition as the Project: Fruit Stars exclusive sponsor.

    Logo recognition on our website and social media sites; media releases; and all Project: Fruit Stars communication/marketing materials.

    Logo and exclusive sponsorship recognition on 50,000 apple snack bags.

    Your own custom made jam. We'll help create an exclusive jam just for you!

    5 dozen jars (250ml each) of your customized Fruits of Sherbrooke jam made from local rescued fruit.

    Your logo or custom label on each jar for special occasion gifts and give aways. Future orders of your custom jam will only be exclusively available to you.

    Hand crafted, one-of-a-kind thank you card created by students in the E4C Art Start Program.

    Your pledge will provide over 15,150 apple snack bags! Thank You!

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Funding period

- (21 days)