New plans for pricing
Hi Kickstarter community!
One of the great things about launching FilmLab here on Kickstarter has been the smart, helpful feedback I've been getting from backers. And one thing I've learned so far is that the subscription pricing I was planning for the app was a bad fit for some people. I've been working to see if I could come up with something better, and I think I have. This new pricing model especially works out better for Kickstarter backers, so if you've signed up for one of the beta rewards, read on!
I have a few basic things I'm trying to achieve with pricing:
- For active film shooters and people with large amounts of film, offer a great product at a reasonable price, with no restrictions.
- For people with small/occasional projects, offer lower pricing that makes sense for what they're doing.
- Let people try FilmLab before they pay for it, so they know what they're getting.
- Work within the restrictions imposed by the app stores.
- Make FilmLab reasonably profitable, so I can continue to improve and support it long term.
So with those goals in mind, here's the new pricing model:
- FilmLab will be free to install. Anyone can use it as a digital loupe to view their film and inspect film frames up close, for free.
- When you install FilmLab, it will include the ability to save a limited number of output images at no charge. That way people can fully test out the app, and see what kind of output their personal smartphone is capable of producing for their own images.
- If you're doing a small project and want an affordable way to use FilmLab, you can purchase the ability to create more output files, with bulk pricing. From what I've found in my experience testing FilmLab, you tend to view a lot of images but only save the ones you like. So this will be an inexpensive option for those that prefer it.
- Alternatively, you can choose to buy FilmLab Pro, a one-time paid upgrade which gives you unlimited output files for life, plus power-user features like additional manual controls, lossless output, proof sheet capabilities, etc. The price for the FilmLab Pro upgrade will be $29.95 at launch. (Depending on demand and other factors, I may raise or lower the price over time.)
And for Kickstarter backers, I have good news: If you've signed up for one of the beta channel rewards, then in addition to the promised year of free beta access to FilmLab Pro, you'll also get a discount that allows you to buy the final version of FilmLab Pro for only $4.99 after its released on the public app store. (This is something I didn't know was possible until yesterday, but it turns out that I can offer a special price on an in-app purchase without violating App Store guidelines). No subscriptions, no limitations on use, and backers get rewarded by getting FilmLab Pro at a big discount.
I hope these pricing changes will make FilmLab work better for more people, while still financing my continued work on the app. Thanks again to everyone who took the time to send feedback! I'm looking forward to learning more from this great community going forward.