WHAT IS ONE INSTANT?
"It's not that we need new ideas, but we need to stop having old ideas." Edwin H. Land
In spring 2016 Fuji announced termination of the world's last instant packfilm production line. Since that day - more than 2 years ago! - we have been desperately searching for "impossible" ways to save this iconic film material. Just like we successfully did with the legendary Polaroid film by purchasing the last original factory in 2008 and restarting production the classic way.
We failed! And honestly this was the best thing that could happen.
Because finally we were forced to think outside the box, urged to develop a completely new approach, just and very precisely based on exactly what we had.
"Any problem can be solved using the materials in the room." Edwin H. Land
More than proudly we are today presenting our all new ONE INSTANT Type 100 peel-apart instant film for classic packfilm cameras exclusively here on Kickstarter.
ONE INSTANT is NOT a CLASSIC PACKFILM but a next generation instant film based on a new, radical concept. We will start producing a modern peel-apart instant film in a small new manufactory together with carefully selected partners, designed for both, the experienced peel-apart film lovers and the modern, next generation analog photographers. Not even daring to compete with the classic film legends of packfilm history.
ONE INSTANT is a SINGLE SHOT peel-apart instant film. Supplied to you in a sealed, pre-loaded, lightproof eco-friendly paper cartridge. This is of essential importance because only a hand loaded single shot cartridge can be produced without the need of crazy machines and millions of pre-investment. Our special Kickstarter Edition will contain 6 ONE INSTANT cartridges.
ONE INSTANT is COMPATIBLE. It is designed to be used in ALL these thousands of legendary classic type 100 packfilm cameras out there. You just have to load the paper cartridge into your camera under any light condition and thread the transparent tongue through the rollers of your camera before closing it. Thereafter proceed as always by removing the dark slide paper, exposing and thereafter pulling the transparent tongue to squeeze the film through the rollers of your camera to start the development process.
ONE INSTANT starts in COLOR! The first edition of our all new ONE INSTANT film series will be made of original Polaroid P7 material supplied by our fantastic partners from the 20x24 Studio in Ashland, MA: John Reuter, Ted McLelland and Nafis Azad. They rescued this material in 2008, carefully stored the positive and negative in giant roles and Ted started mixing a simply amazing new reagent for super fresh magic pods at their laboratory in Ashland.
Specifications are: Film Speed: ISO 125/DIN 22 / Development Time and Temperature: 90 seconds at 70°F (21°C) and above / Balanced for average daylight (5500 °K) / Finish: Glossy.
ONE INSTANT is REAL - as we did not rest before holding the first truly real ONE INSTANT photograph in our trembling hands.
It was not enough to trust our amazing P7 lab tests and to just present our promising day light pull-and-spread tests of our fine-tuned, eco-friendly paper cartridge and film-feed system.
Our goal for this Kickstarter Campaign was nothing less than real reproducible photographic results. A first real series of handmade, super early, experimental stage prototypes, exposed with classic packfilm cameras and pulled out for development. We cumbersomely built these in complete darkness from hand-cut positive and negative, containing a hand built "wizard Ted pods" from Ashland. All of this happened in a tiny temporary bonsai darkroom, equipped with just one pair of affordable IR goggles.
Please be aware that these prototypes do NOT resemble the final quality of our ONE INSTANT product as all components for these tests are folded and cut by hand in complete darkness. Making it all but impossible to come close to the potential, which this wonderful material will bring to you as soon as we are able to professionally and accurately manufacture the final product at our new production facility, because ONE INSTANT is much more than just a film...
ONE INSTANT is a tiny, bespoke, dream-come-true MANUFACTORY in Vienna. ONE INSTANT film editions will be produced WITHOUT the need of giant machines, huge factory spaces and large teams. Our all new manufactory will just consist of a small beautiful darkroom for all production steps that need darkness (mainly the insertion of the negative into the lightproof paper cartridge), a beautiful daylight assembly room and of course our beloved all analog printshop for all paper work, cartridge punching, producing all our hand-made packaging and communication materials.
With the exception of the supply of some external photographic materials as well as some base material for our packaging (sealing foil and paper) we will be able to perform and perfect each and every step of our new production process in-house with a small team and a small assortment of classic equipment combined with some sophisticated new machines, furniture and tools. We can hardly tell you how wonderful it feels to start this project from scratch WITHOUT the heavy burden of a giant old-fashioned film factory, designed for the production of many millions of films by hundreds of workers, decades ago.
ONE INSTANT is PRECIOUS. We strongly do believe that analog instant photography urgently deserves a new understanding of quality and our true respect in today's world defined by digital photography.
Beyond doubt, the unique selling points of the glory past are all gone: digital is much more instant, much more convenient, much more almost everything compared to the analog ancestor and, on top of that, it's for free.
ONE INSTANT therefore was developed and designed with all our love and pride to become your most breathtakingly adorable choice whenever it all boils down to the one and only aspect which digital photography will never ever cover:
Capture and preserve your very special magic moments with very special and real original photographs, slowly developing in your hands (or under your arm, caressed with your body heat on cold days). Carefully peeled apart to reveal their fascinating chemistry, magically transforming into your precious keepsake. Filling the air with this unique smell that finally will seal your love relation with this material for eternity and beyond.
Therefore we do believe that in today's world a single exposure cartridge makes total sense as each and every shot will be a very special experience anyway. We worked hard to make every little detail of this ONE INSTANT experience as precious as possible. Starting with an adorable packaging that will become your favorite archive box, and of course ending with the unique experience to take your pictures with one of the most magic peel-apart materials of all Polaroid times, the Polaroid P7.
ONE INSTANT is EXPENSIVE. Yes it truly is. But not because we finally want to purchase this kinky car we have been dreaming of, but because it is truly really expensive to produce it. Because each and every piece will be practically made by hand. Because we will use only the most precious high quality components we can possibly get. Again, please do NOT compare us to Fuji. You have our word that we will reduce the price whenever we can carefully optimise production to reduce our costs. Moreover, for all of you who decide to support this project with your pledge right away, we developed some early mover special-price rewards.
ONE INSTANT REWARDS
We want to be clear that backing this project is not simply pre-purchasing film before its release. We are offering the following rewards in the truest sense of the word.
--> WALL OF FOUNDERS
Our Founder`s Wall at our brand-new instant film manufactory in the heart of Vienna is waiting for your name! Back our project for any amount less than EUR 10 and we'll show our gratitude by carefully adding your name to our Founder's Wall for eternity and beyond.
--> PEEL IT LIKE A POLAROID PICTURE - POSTCARD
Hand printed special edition postcard. Designed and produced by Anna & Emmanuel Tatu according the new ONE INSTANT look and feel. Perfect for sending all analog messages to the ones you love. Also these cards can be perfectly shaken like a Polaroid picture without creating any damage. Set of 5 thick natural paper postcards.
--> WHAT-A-PEELING T-SHIRT
Your new favorite, all analog packfilm-lover T-Shirt letter-pressed by hand. Available for women (picture) and men in S, M, L and XL. 100% pure organic cotton. As each and every T-SHIRT will be an unique original, final designs will slightly and beautifully differ on each and every shirt.
--> ONE INSTANT 6-PACK KICKSTARTER EDITION
OUR BELOVED NEW INSTANT FILM!! Exclusive KICKSTARTER edition with hand printed special edition sleeve. 3 different versions will be available: FIRST RUN (blue sleeve) EARLY BIRD (silver sleeve) REGULAR (white sleeve). Each 6-PACK contains 2 boxes with 3 sealed ONE INSTANT paper cartridges each, for a total of 6 next generation instant peel-apart color photos.
--> ONE INSTANT TRIPLE 6-PACK KICKSTARTER EDITION
YOU ARE LONGING FOR MORE FILM? Receive 3! Kickstarter Edition 6-Packs. Loaded with a total of 18 ONE INSTANT paper cartridges for 18 next generation instant peel-apart color photos. This reward is nothing less than a bold statement that you really do believe in the future of this amazing material. Stored in your refrigerator these films will delight you with amazing results for many years.
--> ONE INSTANT STARTER KIT
YOU NEED A CAMERA TOO? Ready for the magic of peel-apart instant film experiences? This basic kit contains all you need to dive into your first instant peel apart film adventures in just ONE INSTANT: a carefully refurbished classic Polaroid COLORPACK 2 camera in mint condition AND a TRIPLE 6-PACK of our new generation instant color film for your first 18 unique ONE INSTANT color photos.
--> ONE INSTANT STARTER KIT DELUXE
Luxury version of our starter kit. A bold upgrade replacing the nice low-budget Colorpack camera with a carefully refurbished classic Polaroid 420 LAND camera in mint condition. Featuring foldable bellows, a splendid 114 mm f/8.8 2-element lens, a rangefinder, AND a TRIPLE 6-PACK of our new generation instant color film for your first 18 unique ONE INSTANT color photos. Camera has been converted to standard AA batteries (not included)
--> SLHEPAFLT REWARD #1: LEGO CAMERA KIT
This is our first (Super-Limited-High-End-Peel-Apart-Film-Lover-Tool) reward. Containing a unique, one of a kind, breathtakingly beautiful LEGO packfilm camera. Developed and built by our friend Jens Werlein, featuring a Schneider-Kreuznach Angulon 1:6,8 / 120 lens as well as a Triple 6 Pack of ONE INSTANT for a total of 18 unique ONE INSTANT color photos.
--> SLHEPAFLT REWARD #2: HENNY WAANDERS CAMERA KIT
Our second (Super-Limited-High-End-Peel-Apart-Film-Lover-Tool) reward. Containing a high end, strictly limited packfilm camera of no other kind. Invented and hand built by our friend and legendary Polaroid prototyp developer, Mr. Henny Waanders who carefully pimped a classic 320 Land camera with an incredibly powerful vintage Copal Lens/Shutter system AND a Triple 6 Pack of ONE INSTANT for a total of 18 unique ONE INSTANT color photos.
--> SLHEPAFLT REWARD #3: STEFANIE SCHNEIDER ART EDITION BUNDLE
To support our campaign and make our INSTANT DREAMS come true, acclaimed instant photographer Stefanie Schneider produced a very special, strictly limited art edition of exactly 55 pieces of one of her most famous peel-apart-photographs. Shot in the desert of 29 palms in California, featuring Udo Kier. Steffi will carefully produce, sign and number each and every piece of this edition in a size of 20x20 cm in her own photo laboratory at highest museum quality. For this reward we bundle this amazing piece of art with a Triple 6-Pack of ONE INSTANT (18 images) so you can right away start shooting your very own art editions.
--> SLHEPAFLT REWARD #4: POLAROID 150 LAND CAMERA CONVERSION KIT
Built by a true expert in all kind of amazing POLAROID CONVERSIONS: Mr. Nate from Option8. Celebrating the future of packfilm he will build exactly 10 pieces of one of his most famous conversions: THE SUPER CLASSY POLAROID 150 LANDCAMERA. Originally this beautiful camera only digested the extinct Polaroid roll film. For this campaign Nate profesionally converts this beauty into your most special ONE INSTANT packfilm camera.
Of course also this reward will not only contain this unique camera but also a Triple 6 Pack of our brandnew ONE INSTANT pack film so you can start your next generation instant adventures right away!
Please be quick to pledge for this very special SLHEPAFLT camera reward as all our other special camera rewards were gone in just ONE INSTANT
--> SLHEPAFLT REWARD #6: SANTI`S AEROSPACE BLINK PINHOLE CAM
Maybe one of the most unique and best looking ONE INSTANT cameras we have ever seen:
Each and every one carefully designed, crafted and assembled by hand in Barcelona by our friend and ONE INSTANT SUPPORTER, Mr. Santi from Analogueworks.
Breathtakingly combining old technology (body comes from a Polaroid Colorback) with new technologies (custom made, 3D printed pinhole blink shutter: Fully CNC machined from aerospace grade aluminium and laser engraved. Anodized color finishing in silver or black. F/stop 250. Custom madeTripod Mount. Mechanical cable release operated for fast exposures and very long ones. Thread for M62 filters)
Exactly super limited 10! hand crafted cameras of this very special kind will be available for YOU! the true dedicated supporters of our proud ONE INSTANT adventure.
5 cameras in the classy smooth BLACK EDITION, 5 in an elegantly matt shining SILVER EDITION. Each camera will be hand signed and numbered by Santi.
Of course also this SLHEPAFLT REWARD #5 will be bundled with a TRIPLE 6-PACK of ONE INSTANT (18 images) and therefore qualify you for the ONE INSTANT PIONEER CARD (if we reach the crazy stretch goal of 211.111 EUR)
--> LAST SLHEPAFLT REWARD: THE 180 LAND CAMERA ICON
After some very special custom build camera rewards, this reward is finally dedicated to maybe the most iconic and professional packfilm camera of all times: The Polaroid 180 Land camera, built between 1965 and 1969 only. Featuring an outstanding 114mm, f/4.5 4-element Tominon lens, a Seikosha 1 - 1/500 sec leaf shutter, a flash: M and X sync, a built-in self-timer ("V" setting on flash sync lever) and manual exposure. (either by conventional shutter/aperture settings, or by the EV system).
THE ICONIC POLAROID 180 THE ICONIC POLAROID 180 Our friends Kori and Adam from Retrospect will source and carefully refurbish 10 of these camera legends, especially for the grande finale of this campaign!! So please be fast if you always have been dreaming of this iconic packfilm camera. This reward does not only include this camera in perfect condition with our 1 year warranty but traditionally we created a ONE INSTANT SLHEPAFLT REWARD bundle, together with a Triple 6-Pack of our new generation instant pack film.
--> MAKE YOUR OWN ONE INSTANT
The sweet dream of exactly 100 analog instant film lovers out there may become true: building your very own, personal instant film! Visit our all new INSTANT FILM MANUFACTORY in the heart of Vienna, meet UWE MIMOUN, our film reanimation mastermind, and learn all about the amazing process of how to carefully build high quality instant films by hand. A day you will never forget with the following highlights:
* Factory tour and workshop with Uwe from Reanimated Film
* Lunch with Uwe & Doc at the SUPERSENSE palace
* Produce your own packs (you can keep ALL the ONE INSTANT packs you will be able to build on your own at the end of this amazing day within 99 minutes)
--> SUPER BOLD SUPER BACKER REWARD
Carefully stuffed with hand selected very unique ONE INSTANT photography treasures and one of a kind hand crafted memorabilia. The last 4 weeks we have been busy trying to compile nothing less than the very best, most special super backer reward in the history of Kickstarter.
The ONE INSTANT SUBOSUBA Reward contains:
- YOUR name on the Wall of Founders in top position in golden capital letters
- 10 "Peel it like a Polaroid picture" Postcards with personal love messages, hand written and signed from the One Instant team members
- A "What a peeling" T-shirt with YOUR name and a SUPER BACKER print on the back
- 10 6-Packs of every Kickstarter Special Edition (First / Early / Regular). Total 30 lovely 6-Packs, containing 180 x ONE INSTANT single shot cartridges.
- A Stefanie Schneider ONE INSTANT ART Edition 1/55, with a personal message from the artist
- The ONE INSTANT SPACE PINHOLE CAM in a very special SUPER BACKER RED Edition
- The "Make Your Own ONE INSTANT" Tour in Vienna PLUS a giant 20x24 Portrait with Uwe and Doc in Vienna PLUS a Magnum bottle red wine by acclaimed wine maker Christian Tschida
- A personal ONE INSTANT SUPER PACKER PIONEER CARD for a life time 15% discount no matter if we reach the crazy stretch goal or not
- A rare SUPER SUPRISE classic Polaroid Type 100 camera selected by Retrospect, engraved with the Super Backer initials
The prestine - one of a kind - hand crafted ONE INSTANT POP UP BOOK by Christiane Menardi, customized and finalized with the SUPER BACKERS name.
ONE INSTANT POP UP BOOK
ONE INSTANT POP UP BOOK
We very much do hope that you agree that this SUPER REWARD really derserves it`s name as we put all our love and passion into the assembley of this very special treasure collection, just consisting of VIP items money can`t buy.
ONE INSTANT TEAM
With all the crazy ones. Only the people who are crazy enough to think they can change the world, are the ones who do. Since more than 20 years we connect makers, tinkerers, inventors, believers and creators all over the world to think and act against all odds and prophecies. Pursuing our mission of materially reducing the irrevocable atrophy of analog assets in a digital world. Allow us to introduce our core team for this ONE INSTANT campaign :
Your passion and love for this photographic medium, your support, positive energy, friendship, guidance and support over all these impossible years was probably the most essential drive for starting this mission.
Out of the box visionary, inventor and photographic secrets super expert who pushed this project into reality. Only because of his genius single shot paper cartridge solution (replacing the traditional super complicated origami style folded 10 pack), this film can be produced in our bespoke manufactory in Vienna by hand, allowing a new future for this beloved format.
Used her astonishing design powers to force the idea of a paper cartridge system into reality, side by side with Uwe. Re-charged all of us with her endless pool of positive energy whenever a potential roadblock was in our way.
FLORIAN "DOC" KAPS
Unstoppable, passionate, crazy analog visionary who first saved Polaroid film and now undertakes everything to bring a new packfilm into this world.
JOHN REUTER, TED McLELLAND, NAFIS AZAD. THE 20x24 TEAM
Ted, wizard of pod making with outstanding film chemistry experience, John, who started it all by rescuing a giant arsenal of essential instant film material, Nafis with his impressive engineering background and test sample assembly skills.
Handicraft talent who is turning our Rumpelkammer into a proper professional darkroom and always lends a helping hand.
ANNA & EMMA TATU
Letterpress design and print geniuses, creative force behind all our best looking analog dreams, developing the most beautiful and safe package for our new film.
Holding everything together and melting into tears when realizing that this might be Doc's last (but most important) instant film adventure (and hers).
ONE INSTANT is just a BEGINNING.
This campaign is NOT about saving a cool retro style technology from the PAST. We need your support to finally build an innovative and sustainable FUTURE for truly magic analog film materials. It will all start with the first ONE INSTANT P7 color film produced in our new bespoke instant film manufactory in Vienna. This will be our first edition and we plan to manufacture around 50,000 ONE INSTANT single shot cartridges out of the saved P7 stock from 20x24 Studio (8,333 Six Packs). Exclusively available for pre-order here on Kickstarter and ready to be shipped from April 2019 onwards. But WE PROMISE that as soon as the ONE INSTANT manufactory is up and running, we will dive into our long list of additional analog projects that will become possible with this new setup, optimized to produce small editions of the most iconic instant film materials by hand: A positive/negative b/w type 100 ONE INSTANT film? ONE INSTANT 8x10? A ONE INSTANT paper cartridge for pre-coated glass plates? ONE INSTANT instant slide film?...
HOW YOUR MONEY WILL BE USED
(for but not in ONE INSTANT)
Your money is essential to convert our beloved experimental prototypes into a real astonishing product that meets our quality standards and your expectations and can be produced, packed and shipped in reasonable quantities at our manufactory.
To reach this goal we have to first set up and rent our dream manufactory with 3 dedicated areas (darkroom / assembly room / printshop) and then equip it with the perfect tools and machines for optimized production. Some of these machines will be run-of-the-mill, a small selection will have to be customized for our special purpose. Approx. 40% of the budget.
We will also need to finally start paying at least some of our super dedicated team members and start to build and train a (hopefully big!!!) new team for smooth professional fulfillment of this campaign. Approx. 15% of the budget.
Last but not least we will purchase all the special high-quality components from our carefully selected partners from all over the world, shipping them to Vienna. Most importantly the iconic masterrolls of the very ultimate stock of Polaroid P7 positive and negative from 20x24 studio and Ted's magic Vienna pods. Approx. 45% of the budget.
ONE INSTANT CREDITS
Adam and Kori from Retrospekt for taking care of all these wonderful packfilm cameras out there and for providing them to our adventure.
Adam Bell & Matthew Smith for their inspiring and magic short film INSTANT SURF and for allowing us to use a sequence in our video (0:40 - 0:49).
Angela Solis, Max Lask, Thobias Malmberg and @yrkapictured from Prague for contributing his next generation photograph
Anja Bintinger for helping out with her camera
Annamaria Tatu, Chris Holmquist, Christiane Menardi, Emmanuel Tatu, John Reuter, Nafis Azad, Theo McLelland and Uwe Mimoun for contributing all their superpowers to this project
Anne Bowerman, Dave Bias, Jessica Hibbard, Barak Stockler, James Storey and Paul Ravenscroft for originally launching and managing savepackfilm.net.
Brian Bruno for providing his "Polaroids" book for our Save Packfilm Supporter Shop
Bob Crowley and Sam Hiser from New55 for pioneering the out of the box packfilm future and for sharing their positive support and expertise.
Cheyenne Morrison for providing his Big Shot artwork for our Save Packfilm Supporter Shop.
David Bohnett, the analog baron making impossible things possible! Without his first short message in our save sackfilm travelog this campaign honestly would not exist.
Andre Bosman, Dick Koopmans and all the brave original Impossible Project Gentlemen who were crazy enough to skip their retirement and taught me how to fight against the death of analog instant film production. Also introducing me to the real magic of pack film. (Originally the factory in Enschede was built to produce pack film)
Daniel Toullic for saving all these amazing analog instant cameras out there and for being one of our most energetic supporters, spreading the word about this campaign all across all universes.
Edwin H. Land for still being our greatest inspiring idol and superhero of clever quotes.
Francesco Gasperini for standing up and launching the largest and most important packfilm petition ever.
John Reuter, Nafis Azad and Theo McLelland from the 20x24 Studio for much more than just supplying the original Polaroid P7 material, mixing a unique ONE INSTANT reagent and producing the most amazing pods. YOU ARE OUR HEROES:
Kyle from Brooklyn Film Camera, Daniel Toullic, Jonny Flynn, Cat Ong, James Tocchio, Andrés Aguilar Caro and everyone else we forgot to mention but does essential help with sharing the word about this campaign.
Lexi The Webmeister for leading our virtual mission control, building and maintaining our communication and distribution network. Since the very beginning relentlessly zooming even our wildest analog dreams into the world wide web and beyond.
Marco Christan Krenn from Analog Things for successfully exposing our last two remaining ONE INSTANT prototypes for our Kickstarter video.
Markus Mahla and his high-end super extraterrestrial business planning powers.
Michael Luger for turning our visions into a short movie and patiently shooting and editing our wild video visions.
Paul Giambarba for being the very first to add delicious design and brand value to the world of instant photography and for providing his concept drawing to our Save Packfilm Supporter Shop
The Save Packfilm Supporter Shop Customers who already helped financing essential prototype steps of this adventure.
Uwe Schneider for supporting our adventure with the last stock of Fuji FP-100C film, and for being the most trustworthy and powerful passionate visionary film dealer the world has ever seen.
Risks and challenges
We really spent a lot of time and all our energy to reduce the risk of this campaign to the absolut minimum. We literally built many many protoytpes of all different kinds, spent hours in testing and defined all essentially important suppliers. Just to be 120% sure that we really can produce this films for your as soon as we have our new manufactory up and running. The only risk we see is that this might take longer than expected but based on our long experience we also feel comfortable that our current estimates are not overly optimistic.
There very honestly is no PLAN B. If this project and our dear ONE INSTANT film really doesn't get funded I honestly do not know how to continue fighting against the horrible threat of this technology becoming completely and irreversibly extinct.
- (30 days)