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Beautifully designed dinosaur toys with a realistic set of bones beneath a cute shell.
Beautifully designed dinosaur toys with a realistic set of bones beneath a cute shell.
214 backers pledged $9,259 to help bring this project to life.

About this project

Halftoys Dinosaur Series: A modern take on a classic toy project video thumbnail
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$9,259

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

6d743702cbab1fd39c794f6df2a13c69 original

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

 

We’re bringing to life a set of well-designed and innovative dinosaur toys unlike anything you’ve ever seen before. Beneath a cute surface, our dinosaurs open up to reveal a set of bones that can be taken apart and explored. 

Featuring dinosaurs you’ll recognize, such as the mighty Triceratops or ferocious T-rex, these models are a great gift for both kids and adults.

 

Halftoys were inspired by the desire to create a unique dinosaur toy that would look beautiful inside and out. Developed over the course of three years by a team of designers, we're now ready to share the entire line of dinosaurs to the world!

In addition to dinosaurs, we'll be releasing new animals soon such as lions, monkeys, and zebras, as well as fantastical creatures such as unicorns and minotaurs. These cute and charming toys serve to inspire the imagination of kids around the world.

One of the original sketches behind the Tricera model
One of the original sketches behind the Tricera model

 

A key element to these toys is the design. Building bones inside of a shell is not easy and it was after multiple designs (and re-designs) that we found one that fit well and reliably. 

Thanks to the tireless work of the designers we’re partnering with, we’re confident that we have toys that will continue to look amazing and work for years. 

Evolving from a sketch to a 3D CAD model.
Evolving from a sketch to a 3D CAD model.

 

We wanted to craft a toy that would last a long time and chose to use the same material Legos are made of: ABS plastic. This durable material will last through hours of playtime and is very stable and safe.

3D printed prototypes of the T-Rex
3D printed prototypes of the T-Rex

 

Speaking of safety, we’ve worked with toy industry consultants, toy testing labs, and even directly with U.S. Consumer Product Safety Commission to make sure our toys are safe. 

  • We are happy to say that our testing results by SGS (one of the largest testing services in the world) found the toys to be in full compliance with toy safety standard ASTM F963. Our toys are made of 100% ABS plastic with non-toxic dyes and are both BPA- and phthalate-free. 

 

The combined Halftoys and LearnPlay team has a combined 5 years of experience in toy development and manufacturing. Although the building new toy products is hardly easy and we've experienced a fair amount of technical issues, we're confident we can deliver these toys before Christmas this year. 

 

Our dinosaur model sets are expected to retail for $15 each, but you can get them here for less. For all backers over $5, you'll also receive the Supporter level rewards. Here is a mock-up of what the packaging will look like and the different models you can pick from:  

Hmm... which ones to pick?
Hmm... which ones to pick?

  

Packaging mock-up.
Packaging mock-up.

 

 

 

Credit: freepik.com
Credit: freepik.com

 

 

 

Risks and challenges

Risks
- Production-related delays. There could be problems with suppliers, workers, and/or specialized processes. However, our manufacturer is experienced and we are not expecting any issues.
- Shipping delays. The products will be shipped via sea freight and may take longer than expected. To minimize this customs-related risk, we will work with an experienced customs broker to handle all of the paperwork.
- Reward fulfillment delays. We may have delays if we receive more pledges than expected. We will be working with a 3rd-party fulfillment company to make sure pledge rewards are sent quickly!

Not a risk
- Safety testing. SGS performed toy safety testing successfully on our prototypes and the final versions are expected to pass.
- Intellectual property. These toys have been patented and unlike fidget spinners, you won't be seeing them everywhere.

In the case that we are delayed for any reason, we will be sure to immediately update our backers and provide realistic delivery times as soon as possible.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Hall of Fame Supporter

    For a buck, you'll be recognized on our website's hall of fame and our thanks!

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    Pledge $5 or more About $5

    Dinosaur sticker

    Get recognized on our website and receive one dinosaur sticker featuring the top-voted design (survey to follow).

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    Pledge $20 or more About $20

    [Early Bird] Double Pack Dinos Set

    Choose two of your favorite models!

    Includes:
    • Dino Model Set
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    Reward no longer available 50 backers
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    Pledge $25 or more About $25

    Double Pack Dinosaurs (16% off retail)

    Pick your two favorite models: Tricera, T-Rex, Stego, Ankylo, Diplo, or Para.

    Includes:
    • Dino Model Set
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    23 backers
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    Pledge $33 or more About $33

    Triple Pack Dinos Set (26% off retail)

    Get a pack of three of your favorite dinos.

    Includes:
    • Dino Model Set
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    16 backers
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    Pledge $50 or more About $50

    [Early Bird] Whole Family Set

    Get the whole family at a special early bird rate!

    Includes:
    • Tricera Model Set
    • T-Rex Model Set
    • Diplo Model Set
    • Ankylo Model Set
    • Stego Model Set
    • Para Model Set
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    Reward no longer available 60 backers
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    Pledge $60 or more About $60

    Whole Family Pack (save $30)

    Get all six dinosaur model sets together.

    Includes:
    • Tricera Model Set
    • T-Rex Model Set
    • Diplo Model Set
    • Ankylo Model Set
    • Stego Model Set
    • Para Model Set
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    41 backers
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  8. Select this reward

    Pledge $100 or more About $100

    Whole Family Pack x 2 (save $80)

    Get two whole family packs (total of 12 pieces). One for you, and one to share.

    Includes:
    • Tricera Model Set
    • T-Rex Model Set
    • Diplo Model Set
    • Ankylo Model Set
    • Stego Model Set
    • Para Model Set
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    11 backers
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  9. Select this reward

    Pledge $399 or more About $399

    Toy Store Owner Special

    Receive 60 pieces (10 of each model) ready for resale for less than our usual wholesale rate (~54% off of retail price).

    Includes:
    • 60× Dino Model Set
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  10. Select this reward

    Pledge $2,499 or more About $2,499

    Halfworld Custom Diorama Display

    Get a one-of-a-kind, handmade 28" x 40" Dinoworld display, 2 x whole family packs, and five (5) 3D printed models of not-yet-released dinos!

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Funding period

- (30 days)