Santa Monica Next will be a news website with a focus on Santa Monica adapting to meet the challenges defining the 21st century.
Streetsblog Los Angeles is moving all funds raised in Santa Monica to help fund the project and Bike Center is already Next’s first advertising sponsor. So we're off to a good start.
Risks and challenges Learn about accountability on Kickstarter
There are two fears that every publisher and writer of professional online journals has.
The first is that nobody will read what they have to write. Second: that they run out of funding. I think a variation of these fears is held by every entrepreneur, be they non- or for- profit.
To address each of these problems, we have to be willing to adapt. When we launched Streetsblog Los Angeles in 2008 (and re-launched in 2010), we had an established brand to work with which brought a set of parameters in what we can and can't cover, a funding mechanism, and all the other things that come with working with a national organization.
We have a smaller version of that with Santa Monica Next. While Next will be a relative of Streetsblog, it won't be Streetsblog. While Kavanagh is a known quantity as a writer and advocate, Next will be more than Gary's (albeit exceptional) personal blog Gary Rides Bikes.
If we need to evolve a little more as writers, editors and an organization to attract the audience we want, or the sponsors that we need, we will.
Have a question? If the info above doesn't help, you can ask the project creator directly.