Who am I you ask?
Hi I am Wade Drummond. Since my exodus from Masterchef in 2012 I am known for pretty much two things, my epic eyebrows and as Perth's crumpet guy with Mr Drummonds Foods producing silky crumpets, week in and week out, at the Subiaco Markets.
I recently got acknowledged for these crumpet skills by being featured in Perth's Urban List of the "50 Things You Should Have Done if You Live in Perth", just making it into the top 20.
This Saturday will however be my last weekend at Subiaco Markets making delish crumpets as it is time for me to hang up my 'crumpets' and start this new exciting venture, Leake Street Cafeteria and a school food education program to commence in 2016.
More information about why I wanted to do this can be found below, on the about me section and what I am doing is explained in the short video.
I look forward to seeing you in the cafe soon!
This initial kickstarter campaign will be used to start the Leake St. Cafeteria. A small take away venue located just off Leake Street in Fremantle (access via Leake St or through Kakulas Sister on Market St).
This money will be used to pay for the fit out, plumbing, electrical and equipment needed to run a small standout but successful cafe serving healthy, unique food options and great coffee. But the cafeteria is just the beginning:
Step 1: Start a successful cafe in the heart of bustling Fremantle, serving amazing coffee, delicious salads, simple sandwiches and a host of other delicious things
Step 2: Branch out and talk to the wider community and find out what they think needs to be done to improve the wellness of the community.
Step 3: Begin discussions and form partnerships with health agencies across Perth and possibly beyond.
Step 4: "Cooking for a Generation" will commence in 2016, with Wade and other staff running workshops in low socio-economic schools to teach 12/13 yo kids the basics of nutrition and how to feed themselves and their families using simple techniques and cheap, healthy ingredients.
Risks and challenges
One of the biggest risks facing the cafe is how to make it successful in the short-term, considering the site doesn't have street frontage and is not the easiest place to find. To overcome this problem, social media and targeted advertising will be used extensively in an effort to engage and get the locals interested.
There is already a large customer base inside Kakulas Sister - they just need to step out the back to experience what the Leake St. Cafeteria has to offer.
Discounts will also be given to local students, police as well as special rewards for loyalty customers who bring their friends into the cafeteria.Learn about accountability on Kickstarter
- (23 days)