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An award winning radio show about design, architecture and the 99% Invisible activity that shapes our world.
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5,661 backers pledged $170,477 to help bring this project to life.

5000 Backers- A $10,000 Challenge

Posted by PRX, Inc (Creator)

Help 99% Invisible get a $10,000 grant from the Design Matters Institute!

After we left the money goal in the dust in 24 hours (surprising everyone, especially me), I devised a new goal for the Kickstarter campaign: 5000 backers. Any level, every level. I want to make each person who listens to 99% Invisible understand that the simple act of supporting the show, with a pledge of any size, is meaningful.

This ambitious goal inspired Debbie Millman at her brand new Design Matters Institute to offer a challenge grant of $10,000 to motivate 5000 people to show support for 99% Invisible at any level they can afford. If we get 5000 backers on Kickstarter, the show gets another $10,000. That means if you pledge $10, that $10 could mean $10,010 for the show, when we reach the magic number of 5000 backers. Each and every pledge matters, at whatever level is right for you.

We are nearly 1/3 of the way there already, but it’s a very high goal, and I need everyone’s help to achieve it. Spread the word!

If we do this, I guarantee that independent public media will never be the same. I want the stations, producers and networks to know that if they each take the leap and invest in making something driven by passion and vision, like KALW and PRX did with me, there are people out there that will help in any way they can: at least 5000 people.

Design Matters Institute is Debbie Millman’s effort to bring design education, inspiration and advocacy to all people, everywhere.

Stretch Goals

Raise over $80,000- Hire Sam Greenspan 3 days a week to work on 99% Invisible exclusively and increase production to 35 episodes/year

Raise over $90,000- Produce a video episode with ZeroOne Productions as part of Season 3.

Raise over $100,000- Hire Sam 4 days a week to work on 99% Invisible exclusively and increase production to 40 episodes/year.

Raise over $115,000- Website redesign. Tumblr served me well (and it was free), but doesn’t have the functionality the audience needs.

Raise over $175,000- Hire PRX app team to develop a 99% Invisible smart phone app. Something amazing like their Radiolab or KCRW Music Mine apps.

Raise over $200,000- Research cloning Roman so we can get this all done.


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