In 2015, a group of Montgomery, AL citizens sought to create a more connected tech community to encourage more startups. Despite a fair amount of local tech talent, very few of those resources go on to take risk and launch startups. This is primarily due to three (3) reasons: a) a lack of startup experience, b) lack of exposure to successful startup leaders, and c) an "institutional culture" in the region dominated by military and government where taking risk is routinely discouraged.
A culture change was disparately needed.
A social media and networking group, RevolutionMGM, was started and soon monthly meetups ensued around the region to talk about how to grow the tech community. After 4-5 gatherings, it was clear the community needed a hub where they could meet, work on projects together, and socialize on a regular basis.
In the summer of 2015, Adam Warnke and James Weddle, bought three historic homes in the historic Cottage Hill community and deemed it Airr at Cottage Hill. Each of the houses serves a role in giving art and design creatives and tech entrepreneurs a place to design, build, and launch things --- businesses, products, marketing campaigns, and a variety of other growth initiatives.
- "The Art House" (546 Clay St.) has housed private art studio space, loft space, and the 2016 Foomatic Holiday Pop Up (popupmgm.com). Soon, it will house a year-round art and makers retail and eCommerce shop.
- "The Build House" (540 Clay St.) houses several tech (software and services) companies providing office and conference room space to help them build and grow their businesses.
- "The Launch House" (532 Clay St.) houses the Airr Lofts (airbnb), Karma Restaurant, and soon, the Goat Haus Biergarten.
Money for Goat Haus Biergarten
The Launch House, the red house in our video, was built in 1888. It has a great courtyard and porch with some of the best views of Montgomery and that area of the property will serve as a basis for the biergarten.
The money raised through this campaign will go towards buying the necessary beer equipment, fencing, landscaping, chairs and tables, strung lights, and glassware. Additional money raised will go towards water drainage and expansion of the service area for the biergarten.
This biergarten will be patterned after authentic German biergartens to create an atmosphere of warmth, peace, welcoming, and good cheer. As we seek to build the much needed creative and entrepreneurial community, that type of atmosphere is important to create a culture of openness, trust, and collaboration.
Once the Goat Haus is up and running, we will host regular "Launch Parties". These Launch Parties will allow anyone in Montgomery to announce and also pitch their upcoming launch (company, product, event, etc.).
By creating an atmosphere of openness, trust and collaboration and then showing all of Montgomery that there are people actually taking risks whether it be art, design, food, or technology, we're modeling the behavior that can ultimately change the trajectory of Montgomery.
We hope you'll join us!
Risks and challenges
Every new business has inherent risks and we are ready to take those on. We are currently cutting through the red tape to obtain our alcohol license. Our team’s skills give us years of knowledge in business, beer, and personalized experiences. As the Montgomery business environment grows, further development of the Cottage Hill neighborhood is the focus of community leaders. We are excited to be a part of this historic neighborhood and look forward to growing with it!Learn about accountability on Kickstarter
- (30 days)