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Natural oral care solution. No toothpaste or water needed. Used for centuries to support oral hygiene. Presented to you as TrueBrush.
Natural oral care solution. No toothpaste or water needed. Used for centuries to support oral hygiene. Presented to you as TrueBrush.
144 backers pledged $8,824 to help bring this project to life.

About this project

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$8,824

144

Help fund TrueBursh to its next goal of getting a stamp of approval from the FDA.  With the additional $2,000 you can help us cover the application and the other procedural cost to become FDA approved.  

Help TrueBrush get the stamps it needs to be retail ready!  =) 

A BIG thank you to everyone that has supported the campaign. We could not have done it without you! We are so happy to have the resources to further develop and manufacture TureBrush! 

http://gettruebrush.com/

            

What will the money go towards?

Manufacturing

We have been working with professionals in the packaging and printing industry, and we are ready to execute TrueBrush into the manufacturing phase. Currently we print our package design on a sheet of paper and tape it around the product. As you can imagine, this is a very time consuming process; time that could otherwise be spent promoting the product and working on business development. We need to become more efficient in the production process. We are working to raise funds to order machinery that will help automate the packaging process. We've negotiated deals with contractors, and now we just need the funds to execute it. Here is the breakdown of the what we need to take TrueBrush to the next level:

  • $3,500 to purchase a vacuum chamber and all additional costs that go with the functioning of the machinery. 
  • $3,000 for TrueBrush film carrying pouch with graphic design printed on it. 
  • $1,000 for an order of TrueBrushes from overseas. 
  • $500 for additional materials for production of final packaging. 

If we do not raise these funds we will not be able to purchase the necessary machinery and materials for manufacturing. Please show your support. Support us as we work to make this product available at your local stores.

TrueBrush Solutions: 

Have you ever gone camping and realized what an inconvenience it is to brush your teeth in the wilderness? Or find yourself spitting chemically infused toothpaste out on the ground and then you didn't feel right afterwards? Or have you ever been in the restroom in your office building, brushing your teeth after lunch, and someone walks in and you feel like they caught you doing something they shouldn't have? Which ever it may be, TrueBrush is a lightweight and portable oral care solution, which makes it great for the outdoors or the office. Since it needs no toothpaste or water,  you can freshen up after lunch, in the comfort and privacy of your own office. It's perfect for on-the-go brushing.

What is so special about the Peelu Tree?

The Peelu Tree has been known, for centuries, for it's natural oral care solution. Research has identified natural anti-bacterial elements, such as naturally occurring fluoride, which has worked to support oral hygiene for centuries. There are various trees that are known for supporting oral hygiene. However, the Peelu Tree is known for the greatest teeth whitening effect. In cultures around the world, they refer to this tree as the Toothbrush Tree.

TrueBrush in the News:

 How to use TrueBrush

TrueBrush is a naturally occurring oral cleaning pick. No toothpaste or water is needed. These roots contain naturally occurring fluoride, which kills bacteria in the mouth, freshens up your breath, and whitens your teeth! It's a perfect refresher no matter where you are. 

Testimonials: 

 The University of Colorado award winning Triathlon team using TrueBrush for their weekend competing at Lake Havasu, AZ.

How you can help:

  • Contribute to the campaign generously! You will be able to tell people that you supported and believed in it when it was just a startup. 
  • Share the link: Tell your friends and family about TrueBrush and encourage them to be as supportive as possible. 
  • Give us feedback: We want to hear your thoughts on this campaign and what we can do better. We also want to hear what you think about the product. Send us an e-mail at Hussna@GetTrueBrush.com
  • Distribution: We are looking to get into stores like WholeFoods, REI and Patagonia. We would love to get connected. 
  • You set the trend: After you contribute and we send you a TrueBrush, take a photo of you using it and post it on Instagram, Twitter, Facebook and tag @TrueBrush - be sure to use the hashtag #getruebrush =)

 The TrueBrush Journey, Thus Far 

A glimpse into the past year

ABC Shark Tank: 

 ABC Shark Tank sought TrueBrush out and offered VIP auditioning.  July 14'

Boulder Startup Weekend: 

Boulder Startup Weekend
Boulder Startup Weekend

TrueBrush won an opportunity to have a team of volunteers work towards bringing the idea to life.

Rapid Prototyping all-day Event: ReWork Food Scrimmage  

TrueBrush was sponsored to attend Rework's  rapid prototyping  event. We worked with industry professionals to answer this question: "How do we market this natural oral care solution to travelers and people that love the outdoors?"
TrueBrush was sponsored to attend Rework's rapid prototyping event. We worked with industry professionals to answer this question: "How do we market this natural oral care solution to travelers and people that love the outdoors?"

October 30th, 2013, the day it all started. The founder pitched the idea at the Campus-wide New Venture Challenge Pitch Night. Out of 40 student pitches, her idea was one of the three winning pitches. Awarded Most Imaganative Pitch" 

Campus wide New Venture Challenge October 2013- May 2014 

October 30th, 2013, the day it all started. The founder pitched the idea at the Campus-wide New Venture Challenge Pitch Night. Out of 40 student pitches, her idea was one of the three winning pitches. Awarded Most Imaginative Pitch
October 30th, 2013, the day it all started. The founder pitched the idea at the Campus-wide New Venture Challenge Pitch Night. Out of 40 student pitches, her idea was one of the three winning pitches. Awarded Most Imaginative Pitch

Some suggested it all started when the founder first tested the idea she had when she went backpacking through Utah with friends from college her freshman year.  She brought a TrueBrush for each of them to use throughout the trip. "My friends could not get enough of it!" she said, "that's when I knew that I was on to something". 

Call to action, how you can help:

  • Contribute to the campaign generously! You will be able to tell people that you supported and believed in it when it was just a startup. 
  • Share the link: Tell your friends and family about TrueBrush and encourage them to be as supportive as possible. 
  • Give us feedback: We want to hear your thoughts on this campaign and what we can do better. We also want to hear what you think about the product. Send us an e-mail at Hussna@GetTrueBrush.com
  • Distribution: We are looking to get into stores like Whole Foods, REI and Patagonia. Do you know someone that works as a buyer etc. that you could connect us with? 
  • You set the trend: After you contribute and we send you a TrueBrush, take a photo of you using it and post it on Instagram, Twitter, Facebook and tag @TrueBrush - be sure to include the hashtag #gettruebrush =)

Risks and challenges

The greatest risk of the project is the cultural barrier between the supplier and the end consumer. However, the founder has proven her ability to connect and communicate with suppliers in order to ensure a high quality product for the American consumer. Truebrush's innate ability to bridge cultural gaps is what makes us qualified to overcome our challenges.

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  1. Select this reward

    Pledge $3 or more About $3

    We will send you one Mint TrueBush at a discounted price!

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    8 backers
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  2. Reward no longer available

    Pledge $10 or more About $10

    All right! You will be one of the first to use TrueBrush! We will send you a 6 inch mint infused TrueBrush, which gives you over 10 uses.

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    Reward no longer available 4 backers
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  3. Select this reward

    Pledge $10 or more About $10

    We will send you 4 TrueBrushes at a discounted price, two mint and two cinnamon for your teeth to enjoy!

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    41 backers
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    Pledge $25 or more About $25

    You are too cool! Thank you for your contribution. We will send you three TrueBrushes in different flavors - Mint, Cinnamon, and Natural! Your mouth has never felt cleaner!

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    Reward no longer available 19 backers
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  5. Select this reward

    Pledge $25 or more About $25

    We will send you 12 TrueBrushes at a discounted price, 6 mint and 6 cinnamon. Your teeth have never been whiter!

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    22 backers
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  6. Reward no longer available

    Pledge $50 or more About $50

    Alright, now we're talking! Woohooo! This will be of HUGE help! You have no idea! We will send you three TrueBrushes in three different flavors: mint, cinnamon, and natural. As well as one travel size TrueBrush. We guarantee people will be asking you how you got your teeth so white!

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    Reward no longer available 2 backers
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  7. Select this reward

    Pledge $50 or more About $50

    We will send you 25 TrueBrushes at a discounted price, in a mix of mint and cinnamon flavors. Your mouth has never felt so clean!

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    7 backers
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  8. Reward no longer available

    Pledge $100 or more About $100

    A Bright White Smile!
    Wow! TrueBrush is growing at an exponential rate, all thanks to you! Unbelievable. We will send you four TrueBrushes in the various flavors: mint, cinnamon and original.

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    Reward no longer available 7 backers
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  9. Select this reward

    Pledge $100 or more About $100

    We will send you a total of 40 Truebrushes at a discounted price! You will have plenty for you and your friends! They will love it! =)

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    4 backers
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  10. Reward no longer available

    Pledge $250 or more About $250

    Healthy Teeth and Gums:
    We could not be happier!! You're the best!! We will send you eight TrueBrushes, and we will mix up the flavors (Mint, Cinnamon and Natural).

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    Reward no longer available 1 backer
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    Pledge $500 or more About $500

    Teeth of Steel: Subscription Model
    Your teeth will be stronger than ever! Cannot thank you enough!! We will send you two TrueBrushes a month for five months. That's 10 TrueBrushes delivered to you at your convenience. We will be sure to mix up the flavors! Trust us, we will be so happy when you see your delivery arrive.

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  12. Select this reward

    Pledge $500 or more About $500

    Subscription model: We will send you at total of Truebrushes, 25 upfront and 6 for every following month for the next 10 months.

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  13. Select this reward

    Pledge $1,000 or more About $1,000

    Subscription model: We will send you at total of Truebrushes, 30 upfront and 6 for every following month for the next year!

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Funding period

- (60 days)