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$18,174 pledged of $25,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Gene Perkins
$18,174 pledged of $25,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

The ultimate hard cooler organizer that maximizes space, protects food, provides a hygienic cutting board, and keeps ice longer on outdoor adventures. 

JOEE keeps food separated with 3 unique compartments. Food and drinks stay in place so you don't have to dig around in gross hot dog water at the bottom of the cooler.

In a loose cooler, heavy cans and bottles pound sandwiches into mush. By separating cans/bottles and including a lid, JOEE keeps your food secure and keeps food cold longer. 

JOEE is made tough, but if you run into issues we've got you covered with a lifetime warranty. Send your JOEE back and we'll turn your JOEE into a new one or refund your purchase. 

JOEE packs in a lot of food and still has room available. There’s also room in the main cooler compartment outside of JOEE for food and beverages you don’t mind getting wet. In a YETI 45 (for example) we were able to fit a 10 lb bag of ice plus 6 one-liter bottles.

Let's Fill the Empty Box

Over the years, high-end coolers have evolved to become bear-proof, virtually indestructible, and to keep ice cold for as long as 10 days. But when it comes to food storage, most of the advanced coolers are still just an empty box. JOEE is changing that.

Imagine off-roading in the backcountry with a cooler in tow, knowing that the food you brought along is safely stored right where you put it. JOEE secures your food inside your cooler and protects dry ingredients from melted ice. Now, your cooler can be just as awesome on the inside as it is on the outside.

Pack Smart For Any Trip

Easily maximize space to carry all the ingredients you need for good food on a day or weekend adventure - fishing, hunting, camping, or tailgating. Pack and organize better.

No More Soggy Sandwiches!

Keep items in place (not jostled), even while off-roading. Three compartments separate dry and wet items so food stays dry and protected on the trail.

Ice Lasts Longer

We tested it. In a hard YETI cooler, ice lasted 13% longer with the JOEE. So stay out longer and still have fresh ice for drinks and keeping your food cool. Mixing a cocktail in the great outdoors just got a whole lot more fun. JOEE's got a special compartment that stores clean ice right where you need it most.

Lightweight, Packs Indoors

No need to wrestle a giant cooler through your front door. Pack up JOEE in your kitchen and bring it outside to drop inside your cooler.

Dishwasher Safe

Unlike your cooler, JOEE fits easily inside your dishwasher for less hassle when you arrive home. 

Good Food Makes for Good Times Outdoors

Wherever you go, you can be sure you'll want something really good to eat once you get there. JOEE helps your food stay fresh and secure inside your cooler. 

Fit Guide

JOEE Fits With The Following Coolers + More

  • Cabela's Polar Cap Equalizer 40, 60, 80, 100 
  • Coleman 54, 82, 100 
  • Canyon 35
  • Grizzly 40, 60, 75 
  • Igloo IMX 70, BMX 50, Latitude 50, Super Tough 54, Yukon 50 & 70, Sportsman 55 & 70
  • Maluna 40, 50, 70 
  • Orca 40, 58 
  • Pelican 35 
  • RTIC 45, 65 
  • YETI Tundra 35, 45, 50, 65, 75, 105, 110, 125

Measure Your Cooler To Find Out If JOEE Fits

1. Measure the inside bottom of your cooler. Is it at least 9 3/8 inches wide?

2. Measure the inside top of your cooler (inside wall to inside wall). Is it between 10 3/8 and 13 inches wide? Is it 14 inches wide?

3. Measure the depth of your cooler. Is it at least 8.5 inches deep?

If you answered yes to all three questions, JOEE fits!

If your cooler is bigger than 14 inches wide, JOEE will SIT inside your cooler loosely. It will not hang.

Still Not Sure If JOEE Fits In Your Cooler?

If you're not sure, contact Gene directly at Gene@joeeproducts.com.

Share Your Measurements with the Community!

Did you measure your cooler to find out if JOEE fits? Share your cooler model and interior measurements in the Comments! This will help us create a list of all the coolers JOEE fits in.

How To Pledge 

1. Click Back this Project: Select the available reward tier you would like to pledge on the right side of the page. Each backer may only make one pledge.

2. Payment: Enter your payment information. Your payment won't be effective until the very end of this campaign.

3. Size & Shipping Information: Don’t worry about that yet! You will get to select your Size, Color choice and submit your Shipping at the very end of this campaign.

How to Add-On a Shirt

An add-on is an item you can add to your pledge. To include an add-on, simply select the reward tier you want and then add $39 for each t-shirt to your pledge amount.

In the process of making JOEE, we used the unique design of the YETI and Orca cooler handles to turn the lid and divider into clip-on side tables. As an added bonus, we made a 2-cup holder that attaches using the same clips.

If we reach our stretch goals, we’ll be able to offer these custom accessories to JOEE backers. Help us get there! 

Our Story

It all started with a soggy sandwich and an ATV.

After a long morning of adventuring in the Colorado Rockies, Gene Perkins and his son Caden opened their cooler to reveal *gasp* soggy sandwiches, melted ice, and spilled food...

And from the soggy, JOEE was born.

One night, Gene and Caden drew up designs for cooler inserts with side tables for food prep. On August 3rd, 2017, they walked into the Denver offices of LINK Product Development to talk about making the first true-to-life prototype of their idea.

Soon, with a working prototype of JOEE, Gene and Caden were able to enjoy quality time together in the outdoors more than ever.

LINK Product Development

A lot goes into bringing a new product to market, and JOEE is proud to have partnered with the best of the best. Ever wondered what it takes to turn an idea into a working prototype? LINK Product Development in Denver, Colorado, has the answers.

LINK handled the industrial design, engineering, prototyping, and manufacturability of JOEE. Their dedicated team also helped collect user feedback and market research. They brought decades of experience to the table and gave us the confidence we needed to launch our first big idea. 

Timeline

Media

Want to write a story about JOEE? View our Media Kit

Risks and challenges

As with any early-stage product, there is always the possibility that we will encounter unexpected hold-ups. If we do encounter delays, we promise to communicate with our backers immediately. You’re a backer because you believe in us. We’re committed to transparency throughout the process of bringing the JOEE from idea to reality.

However, we've also taken steps to keep the design, tooling, and manufacturing of JOEE 100% in our home state of Colorado. This will enable us to more closely control the process and our ability to get JOEE into backers' hands on time.

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Support

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    Pledge $5 or more About $5

    Our Thanks + Sticker

    As a thank you for supporting us, we'll send you a JOEE sticker in the mail.

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    T-shirt & Sticker

    You'll get the awesome JOEE logo on a T-shirt. Choose your size in the post-campaign survey. For Intl shipping, contact us.

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    Pledge $53 or more About $53

    JOEE Kickstarter + Sticker

    Hop into summer fun with 10% off the retail price of JOEE--our best deal exclusively for Kickstarter backers.

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    • Sticker
    • JOEE
    • Lifetime Warranty
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    Pledge $100 or more About $100

    2x JOEE Kickstarter

    Double trouble with 10% off the retail price of 2x JOEE--our best deal exclusively for Kickstarter backers.

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    • JOEE
    • Lifetime Warranty
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    Pledge $240 or more About $240

    5-Pack JOEE

    Outfit your entire fleet of coolers with 20% off the retail price of 5x JOEE.

    Includes:
    • Sticker
    • JOEE
    • Lifetime Warranty
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    Pledge $44 or more About $44

    1 JOEE Early Bird + Sticker

    Hop into summer fun with 25% off the retail price of JOEE--our best deal exclusively for early Kickstarter backers.

    Includes:
    • Sticker
    • JOEE
    • Lifetime Warranty
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    Reward no longer available 49 backers
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    Pledge $89 or more About $89

    2x JOEE Early Bird

    Double trouble with 25% off the retail price of 2x JOEE--our best deal exclusively for early Kickstarter backers.

    Includes:
    • Sticker
    • JOEE
    • Lifetime Warranty
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    Reward no longer available 20 backers
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