Here we are in the Virginian Pilot (ABOVE and BELOW)
We were recently interviewed by 3 different podcast groups. Mind of the Geek, Veteran Empire and DJ Grandpa's Crib.
Mind of the Geek: http://www.mindofthegeek.com/2013/02/03/motg-podcast-ep-45/
Veteran Empire: http://www.veteranempire.com/2013/02/beer/
***NOTE: For an additional $25 we will ship the individual packages overseas. Unfortunately we cannot make this change visible in the reward breakdowns. So anyone out of country can still get the packages.***
Why Open a Brewery?
In America today, there is a revolution happening in the craft beer industry and that revolution is driven by a single element: demand. Each year, more and more craft breweries open to satisfy the increasing demands of beer drinkers; demand for better variety, demand for better taste and demand for better value. These demands for a better quality product are driving the reformation of the American Beer market; a $100 billion market which has long since abandoned its home brewed roots for industrial production at a global scale.
For Young Veterans Brewing Company (YVBC) brewing is about love. Since our first batch, we have been delighted by the artistry of the process and the creativity of recipe development and perfection. We are captivated by the detail and scientific precision required during the production and maturation processes. Mostly though, we love the joy we provide with our distinctive, high quality beer.
We've spent the last 6 months pitching to investors and applying to banks for a small business loan under the Patriot Express Loan program, and although we have raised some investor equity we are of small means and have yet to find a bank that will give us a loan even with our collateral. We have not despaired however, as Edison said, "Many of life's failures are men who did not realize how close they were to success when they gave up."
As craft brewers we share our love for superior beverages with an ever increasing number of entrepreneurs. Each year the craft industry’s share of the $100 billion US beer market increases. To date, the craft brewing industry employs over 100,000 people. Local and regional craft products are experiencing growing sales the world over. Repeatedly the craft beer market has demonstrated its resilience and viability.
We are currently pursuing opening our own microbrewery right here in our hometown, "Young Veterans Brewing Company". Tom is a National Guard Veteran of OIF, he served there as a combat engineer and heavy equipment operator. Neil Served as an armored crewman in the 1st infantry division also in OIF. The military has played a pivotal role in both our lives, shaping us as men and as citizens. Combined with our love of craft beer and experience in homebrewing these last five years, our idea took shape and we are ready to begin our new careers as small business owners and as brewers. Neil attended the Siebel Institute in Chicago and Munich and obtained an International Degree in Brewing Science last year to further our goal and his knowledge as a brewer.
For us, the answer is simple: we love beer. We love to brew it; we love to drink it, we love to teach others about it. We obsess about our recipes, their quality and the professionalism with which we continue to improve them. When you do what you love and discover a growing and lucrative market for the products you produce the argument is easy to make. Make beer because you love it.
Tom Wilder - Neil McCanon
*ALL IMAGES AND DESIGNS ARE SUBJECT TO CHANGE*
Young Veterans Brewing Company will initially produce four different styles of beer to be offered all year round.
NEW RECRUIT Honey Blonde Ale: An extremely sessionable blonde ale that combines a light body and mouth feel with the full flavor of sweet honey malt and a crisp hop finish. This beer is designed to be light and thirst quenching, with a moderate 5% ABV. New Recruit Honey Blonde Ale is intended to lead typical craft beer haters or dedicated light pilsner drinkers to the greener pastures of the craft beer world. It's unique light taste and extreme drink-ability will have everyone requesting a second, third and even fourth round. Inevitably these customers will become our "new recruits".
PINEAPPLE GRENADE Hefeweizen: A German wheat beer with hints of pineapple and cinnamon. These thick wheat beers are one of the oldest styles of beer on Earth. The word ‘hefeweizen’ translated means "unfiltered wheat", hence the beers cloudy appearance. We take this style in a new direction with the addition of real pineapple juice in the fermentation process. Pineapple Grenade is another brew meant to appeal to a wide variety of beer drinkers’ palettes. Wheat beers are enjoying growth worldwide in markets where new styles have been traditionally hard pressed to find a place, mainly due to their smooth and sweet taste profiles.
NIGHT VISION American Stout: A drinkable stout called “Night Vision” for its pitch black appearance. It’s a beer that guides you towards the joys of dark beer styles. As far as flavor goes, this beer takes the cake with a light mouth feel but rich notes of chocolate and coffee malts as well as mellow hops. The flavors are well balanced to ensure that even those new to dark beers will be coming back for more of this one.
SEMPER FI PA Citra Hopped IPA: Our most drinkable IPA is designed to teach those that fear the bitter bite of any typical IPA that the india pale ale, when hopped with the right hops, can be extremely refreshing, enlightening, citrusy, and sessionable. It’s our recruiter to the IPA world of beers. With a crisp and clean finish and an aftertaste with notes of citrus and passionfruit, we will show the naysayers what IPAs are capable of.
SEASON-ALES AND EXPERIMENT-ALES
In addition to these four year round beers, we also have a lineup of recipes prepared for future seasonal or limited releases.
BIG RED RYE India Pale Ale: A red rye india pale ale. This beer combines a full bodied and complex malt profile with flavors of rye and intense hop flavor and aroma. It’s crystal clear red appearance, delectable fruity aroma, and lasting foamy head make it a drink to remember. With multiple additions of Amarillo and Pearle hops it appeals to the experienced ‘hop-head’ while still maintaining drinkability glass after glass.
JET NOISE Double IPA: This ale is not for the faint of heart. It's specifically designed for the craft beer drinker who says, "Too hoppy? No such thing!" With a burst of America's favorite hop strains, including Simcoe and Nugget, this ale does not disappoint on aroma, bitterness or flavor. If the sound of afterburners had a taste, it would taste like this! A sweet and complex malt profile helps to balance this hop bomb out. This ale will be brewed when the extremely popular hops used in it are available to us.
These are only 2 of many seasonal beers and experimental beers that will be offered in our taproom. We will also have an Imperial Coffee Stout brewed with locally roasted coffee beans and an Imperial Smoked Pumpkin Ale brewed with 100% natural maple syrup. There are no limits to what we will try to brew at YVBC. We live by a certain motto that sums it up:
"BREWING WITH THE FREEDOM WE FOUGHT FOR!"
Risks and challenges
All business big and small face risk in their initial opening, but we are no strangers to voluntarily placing ourselves in risky positions. Proper planning and preparation will be our bulwark against some of the following challenges:
- Reaching our sales goals: Alongside our high quality product which will bring back customers for another brew we have a low cost plan for local advertising to build our customer base including google targeted advertising, posters, advertising on Facebook, T-Shirts and of course the all powerful word of mouth (which we anticipate to be all positive).
- Potential production problems: these include beer spoilage, equipment breakage, or supply delays. Proper sanitation procedures and our professionally trained head brewer's education will allow him to detect and deal with any microbiological contamination, proper maintenance and support from our equipment manufacturer should rapidly fix any mechanical problems, and the increasingly large number of brewery supply companies will allow us to source ingredients from multiple locations and deal with any individual ingredient shortages.
- One serious potential delay would be in achieving the minimum level of investor’s equity capital which is necessary for us to begin ordering brewing equipment and scheduling building improvements. Further delays might arise in acquiring a building permit and in coordinating the work of the subcontractor with the overall project and with city inspectors which review many stages of the building improvement process. And such delays would influence the timing of the entire project and could potentially delay start by as much as several months. A delay in our start up of beer production would entail certain additional expense until sales of beer began. Nevertheless, we are confident that even should certain reasonable delays occur the overall success of this project would not be jeopardized.
- (45 days)