A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:
Proof of Concept
Explorations that test ideas and functionality.
Demonstrates the functionality of the final product, but looks different.
Looks like the final product, but is not functional.
Appearance and function match the final product, but is made with different manufacturing methods.
Appearance, function, and manufacturing methods match the final product.
An Irishman and a Swiss gentleman went to a bar in Hong Kong and … it should be the start of a classic joke but this was the start of a new direction for watches – the first since the digital watch arrived on the scene – SNGLRTY the one handed watch with accurate minute display.
It was the process of reading time from a watch, both the classical two handed analogue and the digital display that caught our interest - there had been no evolution in the display of time that simplified the reading of time – until now. Telling time from the classic two hand display needs to be decrypted from the positions of the hands, in contrast a digital display presents an answer. Our challenge was to display the time so that it does not require decryption but utilising a classic analogue movement.
The logical consequence was to use the 12 hour display, but the challenge was to display the minutes accurately with the classic sweep of the hour hand only. The solution to this challenge is the core of SNGLRTY. By sending the minutes counter clockwise, all of the information for accurate time reading could be presented at a single location and assimilated in a single glance.
SNGLRTY, the long overdue next step in the evolution of the chronometer, was born.
SNGLRTY reaches out to those who identify themselves as different from the crowd and embrace new technology and innovation. They cherish the precision of a Swiss watch, the desire to differentiate themselves from the crowd and to have a conversation as well as timepiece.
Who Are We?
The Swiss gentleman is Daniel Blunschi and he has the passion of watches in his blood, as many Swiss do. He possesses over 30 years of experience working in the watch industry developing watches and presentation tools for some of the most famous watch brands in the world.
Stephen Mansfield, the Irishman, started out studying engineering and went on to spend 16 years living in Japan working for banks, a hedge fund and then managing hotels. He is now a serial entrepreneur focusing on projects that challenge and engage him and the world around us.
That moment in the bar was in early 2015, from there we spent time looking at the watch market and reviewing patents going back as far as the records went. Our hunch was that our idea was unique so we christened our project “OHI” for one hand indication.
There are many single handed watches on the market that oblige the wearer to guess the exact time but there was not a single handed watch that displayed the accurate time – until now. We had stumbled onto a simple concept in the field of watch making. Simple but never done before.
SNGLRTY was the answer to the questions we had posed to ourselves that night. A single handed watch with a contra-rotating minute disc designed to focus the eye on a single point where all the information is displayed. In short, a mechanical chronometer that can present the time accurately and be read efficiently with a single glance.
SNGLRTY is the only analogue timepiece capable of presenting the time to the reader with the simplicity of the digital watch but the beauty and elegance of a traditional, accurate, mechanical chronometer.
We filed our patent application in October 2015 and started to develop the prototypes, Daniel knew that the only place in the world to develop and produce a watch with such technical challenges and the desired quality was in the heart of the global watch industry – Switzerland.
It was not until the summer of 2017 that we finally managed to have 20 working prototypes - the Zero series was completed and almost concurrently on 15 August 2017 we were awarded US Patent 9,733,618 for a Timepiece With a Single Hand For Simultaneously Indicating Both Hours And Minutes. Our hunch that this was a unique concept had been substantiated.
This campaign is the next step in the journey of SNGLRTY and we hope you will support us in this critical next step to make this evolution in watches available to everyone. Since that night almost 3 years ago in the bar we have felt obliged to ensure our innovation makes it to market, we have worked with some of the best watch engineers in the world but at each step it has been just the two of us taking working to bring this innovation to fruition. As you can imagine we have spent a great deal of time (and money) to ensure that everything that is presented here can be offered with great confidence.
We both understand that each of our watches represents a material commitment for each of our backers, but you may rest assured as we have assembled 20 timepieces and each has been keeping the time accurately for over 6 months! When you select one of our beautiful Swiss Made watches you will receive a distinguished and unique piece protected by our US Patent.
Through the development we have sought to keep our costs as low as possible, and we intend to continue that through the launch of SNGLRTY. Using all of our knowledge and experience we are able to offer a unique Swiss Made SNGLRTY watch for less than CHF1000, this is a remarkable price for a mechanical movement watch, but if you would like to have something more special and exclusive, that reflects your choices, then we have an offer to meet your desires. As each watch will be hand assembled in Switzerland we are able to keep our threshold to launch very low – at CHF40,000 – but we hope that we will raise this target many times over.
What We Need & What You Get
SNGLRTY is an absolutely unique, highly recognizable product and working prototypes (some of which will be available for purchase) are already in circulation. For the launch of SNGLRTY we want to deliver the highest quality at an affordable price, and the best way to do that is by delivering directly to our customers.
SNGLRTY is the only analogue timepiece capable presenting the time to the reader with the simplicity of the digital watch but the beauty and elegance of a traditional, accurate, mechanical chronometer.
For the launch of Series One we have developed three ranges of watches with the aim of satisfying as many different expectations as possible – but all featuring our patented One Hand Indication, individually numbered and a 2 year international warranty.
To celebrate the launch of SNGLRTY we have created the OHI2 - Limited Edition - there will be no more than 200 pieces made, each one individually numbered. Pared back to the very essence of SNGLRTY, this wonderfully simple execution is based on the SELLITA SW200 movement and has a simplified face with no date indication. There are 5 elements to this watch face 1) the hour index, 2) the minute index, 3) the central disc, 4) the second index and finally the hand itself. Each backer who selects an OHI2 - Limited Edition will be able to select the colour of each of these elements, so there will be 32 combinations available. We do not have all these combinations available for you to select from, but here are 3 variations so you can see the impact.
For those looking for more individualism and more precision we have the SNGLRTY OHI3 and OHI4 ranges. The only difference between the OHI3 and OHI4 ranges is the movement that is chosen, the OHI3 range uses the Sellita SW300 Elabore which and the OHI4 range uses the Sellita SW300 Premium Execution Fully Decorated, this is the most accurate movement and is decorated on the mass and the bridge of the movement. For the full comparison of the differences in these movements you can go to our website HERE.
Once you have selected which movement you would like the selection process is all about configuration of your watch face, there are six elements to the watch face and there are a number of options for each of the elements as follows:
The hour index is available in Galvanic Blue, Galvanic Black Gold, White & Black.
The minute index is available in Galvanic Silver and Galvanic Black
The decor plate is available silver, black gold and blue - all with Cote de Geneve decoration
Second index is available in silver and black gold
The date index is available in silver and black
Finally, the hand is available in Black and Silver
This gives a total number of 192 combinations - so it is quite likely that you will have a very unique piece when you make the selections. You will be able to look through the gallery of photos we have here and see all these individual pieces in the photos, but for everyone who selects to support us with the OHI3 or OHI4 execution we will contact you when the campaign period is over and work with you to select your combination.
Reviews & Press
We have been very fortunate to have received a number of reviews from the press and Steve and I have also taken part in a podcast. Please find the links below to each of these reviews, as more come in we will update this section.
Along the way we have made a number of wonderful accessories which will accompany the watch, depending the level of support. But recognizing that not everyone will be able to support us at the level to receive a watch we thought you may like some of our wonderful watch accessories – or even the App! Here is a selection of the best accessories that are also part of our launch:
OHI App – We created this app before we had even engaged the Swiss engineers and used it to explain the functionality in those early days. But, for a small donation we will make it available to you. Please do not get too excited, it is very simple and only available for Android currently, but we intend to continue developing it and will release the Apple version as soon as possible.
Magnifying Loupe - These ultra-lightweight aluminum watchmakers’ loupes have been designed for all our watchmaker enthusiasts. Available in rose gold, black and gunmetal the loupe comes with a 4X magnification mineral glass lens that is held in place with a screw top so the magnification can be altered simply and quickly by exchanging the lens.
Travel Watch Pouch – Each of our limited edition watches will be delivered in one of these beautiful hand crafted leather travel cases; it has been designed to be compact yet giving your watch excellent protection. The pouch is made from the finest fine grained calfskin leather, is hand crafted to our own unique design, the edges are buffed and painted and further reinforced with black stitching which results in a strikingly simple, tactile and elegant case.
Watchmakers Multi-Tool – This incredible little tool will come with each and every watch delivered, also designed by Daniel and Stephen. This compact tool holds 6 tools in its body for easy transport and flexibility. This one will come with the tools for changing your watch band quickly and easily.
Cylindrical Watch Roll – This magnificent piece is handcrafted with the utmost attention to detail and will accompany all our premium range of watches. The felt lined cocoon will protect each watch from the world outside. Handcrafted from the finest fine grained calfskin leather, the closing strap runs the whole circumference of the case closing with a Signature Edition SWISS REIMAGINED watch buckle.
Watch Band Pack – So you can create an even more unique watch we will have a large selection of watch bands available for you to choose from, so many that we cannot list them all here! We will make sure everyone has the correct length of strap but with this pack you will be able to select 5 styles of your choice and they will be delivered with your watch for an even more personalised experience.
If You Have Made It This Far
If you have made it this far you clearly like what we are doing, but perhaps it is not what you are looking for - that is OK we understand not everyone likes Swiss made mechanical watches. But if you like what we are about then please do not hesitate to share the word through social media just #SNGLRTYWATCH. We love you for reading to the end!
Risks and challenges
We have come a long way on this journey and believe the risks in supporting us are minimal. We have done all of the engineering for the watch and we have 20 working prototypes, the core functional engineering for these prototypes, what we refer to as the SNGLRTY module, are identical to those that we will use in the production.
The key differences will be in the proportions of the hour and minute discs based on feedback we have received, from people who have kindly tested our prototypes for us. You can see some of the updated designs in the gallery.
We believe the biggest risk that our backers could be subjected to is late delivery. With that said, Daniel has been in the business of making watches all his professional life, and in collaboration with our engineers and watchmakers in Switzerland, who have made millions of watches, we are confident that we can deliver as promised. We have already started planning and will be placing orders with our suppliers as soon as we know we are funded.
We believe that we have done everything we can to make your support as risk free as possible. If you are concerned about anything please do not hesitate to contact us, we are happy to answer your questions.
You are looking to help our quest to bring our new watch design to the world - but you don't wear a watch? The solution...SNGLRTY's App! Please don't get too excited, it is currently only available for Android, but we will have an Apple version soon and you will receive all updates!
We still get a delight looking in the back of our watches, and sometimes a little magnification is just what you need. These beautifully crafted loupes are designed to be ultra lightweight yet robust. Crafted from Aluminium, to the most exacting specifications, they boast 4X magnification - which can be easily changed by switching the lens.
This watch pouch has been designed with the traveler in mind and will also protect our watches as they make their way to you. Simply slip your watch into the beautiful, fine grained calfskin leather cocoon and your watch will be well protected... better than rattling around in the bottom of your bag!
This tool has been specifically designed for our watch. It has 6 interchangeable tools stored in the handle. Each can be easily swapped out depending on what you are looking to do. The tool will also come with 4 screw driver sizes, a Hex and a standard spring bar tool end.
This is the beautifully crafted fine grained, calfskin leather watch case that will cocoon all of our date watches when being dispatched. We think it is magnificent on its own and thought many of you may want one for another watch in your collection. It will protect your watch - even your largest.
Love options? Want to mix things up and change your watch band when the mood strikes? Then this is the perk for you. Each band is made specifically for SNGLRTY (they will not fit other watches) and we have a huge selection of colours and styles for you. When the campaign is finished we will contact you so that you can personally select your bands.
SNGLRTY module on SELLITA SW200 Flat sapphire crystal, closed case-back with screws, individual dial color in a choice of white & silver or black. Watch band with standard buckle. No Date. LIMITED EDITION.
SNGLRTY Module on SELLITA SW300 ELABORE. Double-domed sapphire crystal 8 layer anti-reflective coating on both sides, date, open case-back with screws, individual COTE DE GENEVE decor plate in silver, blue, black gold. Over 90 combinations to choose from.
SNGLRTY Module on SELLITA SW300 PREMIUM. double-domed sapphire crystal with 8 layer anti-reflective coating on both sides, date, open case-back with screws, individual COTE DE GENEVE dial combinations in silver, blue, black gold. Over 90 combinations to choose from. Patented deployment buckle,