If you've watched the song in our video, you know a little bit about who we are and what we're doing. But here's some more detail on the project and our Kickstarter goals:
"Who are you?" (The Who)
Beer lifts the spirit. Music moves the body and soul. Together, they create magic. By combining the two, that’s what we aim to do. All of our beers at Fairfield Craft Ales are inspired by the songs of our youth, of our young adulthood, of our lives. From Twist & Stout (chocolate milk stout) to A Whiter Shade of Pale Ale, from Revolution (IPA) to Divine Thing (Belgian-style tripel), and from Turn! Turn! Turn! (saison) to Live and Let Rye (rye pale ale) and Big Me (Double IPA), our award-winning beers will give you a shot of rhythm and brews.
We are lifelong music lovers with more than 25 combined years of brewing experience. Our friends and families have always loved our beers, but as we started to share our creations outside the inner circle, it became clear that we had to give the people what they want and just open a brewery already.
"What the hell am I doing here?" (Radiohead)
In the summer of 2014, we got serious about this whole brewery idea and began looking for space. This began a bit of a magical mystery tour, full of challenges, learning, disappointment, meeting great people, having fun, and drinking beer. In October 2015, we secured a space in Stratford, Connecticut. The buildout is underway and we’ve bought almost all of our equipment. We’re hoping to open—or at least start brewing—by April or May 2016.
We’re coming to Kickstarter so we can give you more, more, more of our product when we open. From our personal funds, we’ve pulled together enough to open a brewery with a three-barrel brewing system and a small tap room where you can buy growlers and enjoy pints. This will allow us to get to market, but with less capacity and a smaller tap room than we'd like.
"We hope you will enjoy the show." (The Beatles)
What we’re hoping to do through this campaign is get the funding to get to stage two of the brewing space and tap room faster. That will mean buying more fermenters—those big cylinders with cone-shaped bottoms where yeast turns the malty water we brew into beer—and kegs, as well as further work on the space and the working capital that will get us enough ingredients to pump out lots of beer from the get-go.
We’re setting our initial target at $15,000.
"Thank you." (Various artists)
As our way of saying thank you, we're offering various levels of rewards. We think these rewards are a good value for your contributions. We also think the physical rewards look great, and we'd like to give a shoutout to our friends at Milk Sono in South Norwalk, Connecticut, for designing our logo and incorporating it into these items.
Here are what some of the rewards will look like:
"Get on the bus, Gus." (Paul Simon)
- Create a Kickstarter account based on your email address and log in with your username and password or Amazon.com account information
- Pledge what you want. We appreciate anything you can give. We’ve offered a nice package of rewards that we hope you’ll like.
- Share this campaign with your friends, family, neighbors, and coworkers via email, Facebook, and Twitter. Shout it out loud that you support Fairfield Craft Ales and its mission of bringing music-inspired beer to Fairfield County, Connecticut. You can do this even if you don’t pledge! This campaign has only 30 days to reach its goal, so please help us get the word out quickly.
Risks and challenges
The risks associated with this project are the same as those associated with any brewery start-up: complications relating to federal and state licensing, as well as town permitting (though we have investigated the processes and believe the risks are minimal); the possibility of a radical change in the demand for craft beer (which seems unlikely, but is possible); and changes in tax and/or distribution laws that could affect our business model (but we're not aware of any proposals that would do that in the near term).Learn about accountability on Kickstarter
- (30 days)