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Passion,valuable design, made socially, ecologically and culturally responsible with high quality fabrics and workmanship at 1/2 price.
Passion,valuable design, made socially, ecologically and culturally responsible with high quality fabrics and workmanship at 1/2 price.
23 backers pledged €2,461 to help bring this project to life.

About

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Juju Lingerie: Slip into the mood

€2,461

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Print: Intima Piu Mare, Sous, Blint, Verführer Berlin, Bild, Berliner Kurier

Separée, Everyday Boudoir

Online: Lingerie Addict, Lingerie Briefs, Dessous.at, Black Paper, Dessous Diary, Fashion Insider

TV: Auf Und Davon, RTL, TV.Berlin

Risks and challenges

The challenge:
My experiences confirm what studies have proven already - The global lingerie market is experiencing major changes. Trend oriented lingerie of high quality is in demand. Despite the fact that the market segment lingerie has been growing massively within the last years, the German Lingerie market is still dominated by traditional underwear brands and retailers with reserved conservative buying behavior. Although they realize that new brands are getting onto the market with fresh ideas and a different understanding of seduction, they prefer to stick to their conventional buying patterns and observe the younger brands for a couple of seasons. Being asked why they are doing so, retailers describe their concern of a lower quality, deliveries not being punctual, the financial risk, and lack of customer experiences with those products as their reasons to stay away from new brands. I’ve experienced this situation for a couple of seasons now with Juju Lingerie while fans and followers of the brand have been asking constantly for the products.

Why crowdfunding:
Juju Lingerie is a company that was born from women’s high demand for revealing aesthetics which are not dictated by a small elite and distributed by only a small select group of traders. There is no better chance to maintain the Juju Lingerie brand and the quality that it stands for than to elude ponderous market components and taking the products directly to consumers giving them the choice that they deserve.

Crowdfunding can be a brilliant chance for Juju Lingerie to increase its level of awareness, distribute the products among followers and help the brand to expand. A successful campaign can finally help convince retailers to consider ordering the products. As a result, the lingerie could be available nearby, orders would no longer be necessary and latency times could be dropped.
Using Kickstarter is also a great opportunity to receive international feedback and adjust market strategies.

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Support

  1. Select this reward

    Pledge €5 or more About US$ 6

    You will receive my pure love and gratitude and I will allow you to follow my journey in bringing the next collection to life.

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    2 backers
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  2. Select this reward

    Pledge €25 or more About US$ 28

    SS2016-13 First Date Thong

    size 36-42 (EU)

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    1 backer
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  3. Select this reward

    Pledge €30 or more About US$ 34

    pick one design below:
    SS2016-15 Green Flame Eye Mask/
    SS2016-09 Transparaise Brief/
    SS2016-11 First Date Thong (plain)/
    SS2016-12 First Date Thong (printed)

    size 36-42 (EU)

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  4. Select this reward

    Pledge €40 or more About US$ 45

    pick one design below:
    SS2016-04 Transparaise Garter Belt/
    SS2016-21 Transparaise Knickers/
    SS2016-22 Transparaise Cropped Top/
    SS2016-02 Peeping Tom Thong

    size 36-42 (EU)

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  5. Select this reward

    Pledge €50 or more About US$ 56

    pick one design below:
    SS2016-08 Transparaise Soft Bra/
    SS2016-07 Hold On Garter Belt/
    SS2016-14 Peeping Tom Brief

    size 36-42 (EU)

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    3 backers
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  6. Select this reward

    Pledge €60 or more About US$ 67

    pick one design below:
    SS2016-05 High Beams Soft Bra/
    SS2016-01 Kyla Soft Bra

    size 36-42 (EU)

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    1 backer
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  7. Select this reward

    Pledge €70 or more About US$ 79

    pick one design below:
    SS2016-18 Easy Top/
    SS2016-25 Boo Top/

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    1 backer
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  8. Select this reward

    Pledge €80 or more About US$ 90

    pick one design below:
    SS2016-24 Spicey Top/
    SS2016-06 Sexy Time Body

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    0 backers
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  9. Select this reward

    Pledge €80 or more About US$ 90

    SS2016-21 Transparaise Knickers
    +
    SS2016-22 Transparaise Cropped Top

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  10. Select this reward

    Pledge €90 or more About US$ 101

    SS2016-17 Easy Pants

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  11. Select this reward

    Pledge €120 or more About US$ 135

    SS2016-20 Haaw Baby Doll

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  12. Select this reward

    Pledge €130 or more About US$ 146

    SS2016-23 High Beams Slip Dress

    size 36-42 (EU)

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    4 backers
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  13. Select this reward

    Pledge €140 or more About US$ 157

    SS2016-10 Mini Moon Hitched Skirt

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  14. Select this reward

    Pledge €170 or more About US$ 191

    SS2016-19 Teasure Top

    size 36-42 (EU)

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  15. Select this reward

    Pledge €180 or more About US$ 202

    SS2016-03 Ily Playsuit

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  16. Select this reward

    Pledge €190 or more About US$ 213

    SS2016-16 Got It Morning Gown

    size 36-42 (EU)

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    1 backer
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  17. Select this reward

    Pledge €200 or more About US$ 225

    SS2016-16 Haaww Babydoll
    SS2016-06 Sexy Time Body

    size 36-42 (EU)

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    2 backers
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  18. Select this reward

    Pledge €320 or more About US$ 360

    For Early Birds

    Any products worth 350 Eur in total

    size 36-48 (EU)

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    Limited 0 backers
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  19. Select this reward

    Pledge €360 or more About US$ 405

    For Earky Birds:

    Any Products worth 390 Eur in total.

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    Limited 1 backer
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  20. Select this reward

    Pledge €400 or more About US$ 449

    For Early Birds

    Any products worth 350 Eur in total
    + another colour theme (Sunshine Yellow/ Cloud Grey)

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  21. Select this reward

    Pledge €500 or more About US$ 562

    For Early Birds

    Any products worth 250 EUR in total
    + 1 individual print pattern on printed products (any motive, high resolution photos, oath of love....)
    You brief me and I work out two drafts you can pick from.

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  22. Select this reward

    Pledge €500 or more About US$ 562

    Have a look behind the szenes!

    Join the next photo shoot and see how a photo series for lingerie is made as well as an editiorial. You will meet the designer, the photographer, model and make up artist.

    *transport to Berlin not included
    **you will be informed about the exact date in time

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  23. Select this reward

    Pledge €1,000 or more About US$ 1,124

    For Early Birds

    Any products worth 500 Eur in total
    + 1 individual print design on georgette (your briefing - my two drafts you can pick from

    + another colour (Sunshine Yellow/ Cloud Grey)

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Funding period

- (60 days)