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Lara Ruggles partners with Immersive Studios and YOU to make her debut full-length album, a collection of deeply felt folk-ish songs.
Lara Ruggles partners with Immersive Studios and YOU to make her debut full-length album, a collection of deeply felt folk-ish songs.
131 backers pledged $8,777 to help bring this project to life.

About this project

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$8,777

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I believe that music can make an impact in people's lives, that it can empower us to connect with our hearts and our deeper selves and own our experiences, both the good and the bad. Music can connect us to each other and make us feel like we're not alone in what we're going through. I make music partly because I feel chosen by it, as if I couldn't walk away no matter how much I wanted to - though I don't want to - and partly because I want to make the world a more beautiful place, and this music is what I have to give to it. 

So finally, finally, finally, after performing some of these songs for several years and making my debut EP in 2011, I am collecting my best work and making a full-length album! This is a collection of songs about  transitions and difficult moments and what lies between love and loss, about claiming our selves and our stories and being enough as we are. I'm so excited to share these songs with you, and I really believe they can go out there and do good things in the world!

That's why I'm launching this kickstarter project. I think kickstarter is such an amazing way for a whole community of people to come together to make a project happen. It's like its own little creative economy that values personal connections and grassroots word-of-mouth instead of big financial profits. It gives audiences like you the power to vote for the kind of art you'd like to see in the world by literally becoming part of it! I hope you'll become a part of this album because I want to share it with you, and it only needs a little extra nudge to make its way out into the world. 

One of the great things about this project is I'm starting out more than halfway to my goal already! Steve Vidaic and Mike Yach at Immersive Studios in Boulder believe in this music and want to make this album as much as I do, so they're partnering with me to do it and offering their time upfront. I love these guys. We work really well together, and having them onboard to record and produce this record makes me one incredibly lucky girl. With studio time, engineering and producer fees - typically the largest single expenses in the making of an album - out of the way, I'm free to focus my fundraising efforts on the other things that will help this music really make an impact - the musicians, the manufacturing, and the promotion. 

Musicians: When I made my EP in 2011, I was mostly asking for big favors from all the musicians who played on it. This time around, I am budgeting to be able to pay them, because I know they'd like to be able to make a living as much as I would, and they deserve to - they are awesome and highly skilled. I am budgeting at minimum to be able to pay 3 musicians $100-150 per song for 10 songs. 

Manufacturing: Because a rather key part of making an album is having something physical at the end of it to be able to share, and it costs money to manufacture a physical product. A physical product I can't wait to lovingly sign and send to you! I am looking at about $1000-1200 to manufacture 1000 CDs, and if this project makes it at least $500 over the minimum goal, I'll be able to hire an artist or graphic designer to work on the album cover.

Promotion: Why pay to have my album promoted? Because my experience making my EP taught me that it is a lot of work to make a CD. I know I will probably spend the better part of a year pouring my heart and soul into this record, and I will likely be in desperate need of more day job hours and a year of solid sleep by the time it comes out, and I don't want to trust the promotion of my album solely to that poor broke, exhausted person. I really believe in these songs. I believe in their potential to make an impact and do some good in the world. So it's important to me to give them their best chance of doing that. If I'm lucky, I can get my album promoted for $1500 a month. My minimum goal allows me to do that for two months, but my stretch goal is four - two months before its release and two months after.

So here's how the budget looks when it's broken down:

Musicians: $3000 minimum, $5000 stretch

Manufacturing: $1000 minimum, $1700 stretch

Promotion: $3000 minimum, $6000 stretch

Touring: $0 minimum, $2000 stretch

Music Video: $0 minimum, $1300 stretch

Costs associated with this kickstarter project, such as T-shirts, postage, travel & kickstarter fees: $1000 minimum, $2000 stretch

Thus, the project's minimum goal of $8000, with a stretch goal of $18,000. If we make it to $8000, the project happens - the album gets made and promoted and sent to all of you. If we make it past that, here's what will happen at each new benchmark:

$8,700: I can pay for graphic design to make the album cover AWESOME!

$10,400: one more month of album promotion (this is important stuff, y'all!)

$12,100: two more months of album promotion.

$14,300: we'll go all out with the arrangements of these songs and hire more musicians to make it the best album it can be!

$16,500: I'll go on tour to support the album release - backers will have input about which cities I visit!

$18,000: I'll make a super-awesome professionally-shot music video!

However, if we don't reach the minimum goal of $8000, you won't be charged and this project won't receive any of the money that's been pledged. This is kickstarter's way of making sure that no-one loses money on a project that doesn't have enough resources to succeed or a product that would never be delivered. 

I'm not asking for donations. I'm asking you to be part of this project, from start to finish, by pre-ordering the as-yet-unfinished product - the CD or digital download, yes, but also the experiences I will create for you at the higher pledge levels. I'd like to share the journey and the process with you in addition to the album that will come out of it. I'm asking for your belief in me and my ability to get this thing done, but I'm also asking for your camaraderie and your sense of adventure to join me along the way! So let's make it happen together!

Risks and challenges

If there's one thing I learned from making my EP, it's that every part of a project like this usually takes much longer than you think it will, so it's a good idea to take things slowly and give yourself what seems like a ridiculously generous amount of time to complete a project. With that in mind, I've set the goal release date for this album what feels like a long way off, at the beginning of next year. I feel confident that if this project is successfully funded, I can accomplish all the steps leading up to the album release within that time frame. You'll notice that a couple of rewards have estimated delivery dates even further in the future than that - this is based on my previous experience making the EP and getting all the rewards delivered to backers of the unofficial fundraiser. Of course, there's always the possibility that it will take 5 proof printings of the CD jacket to get the design right, or that some unforeseen delay of a similar nature will come up. Whatever happens with this project, you can be confident that it will get finished, and I will keep you updated every step of the way so you always know where in the process we are and what to expect.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Digital download of the single from the album before it's released, plus exclusive backer access to all the videos, stories, and rough cuts of songs from the studio that I'll share in the email updates along the way.

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    5 backers
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    Pledge $5 or more About $5

    Digital download of single, thank-you postcard, and exclusive backer access to all the videos, stories, and rough cuts of songs from the studio that I'll share in the email updates along the way.

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    1 backer
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    Pledge $5 or more About $5

    Digital download of the single from the album before it's released, plus a download of a pre-production track - you'll get to hear all its flawed, unpolished glory. Plus exclusive backer access to videos, stories, and song rough cuts from the studio.

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    Pledge $10 or more About $10

    Digital download of the album before anyone else gets it! Plus exclusive backer access to videos, stories, and song rough cuts from the studio.

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    25 backers
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    Pledge $15 or more About $15

    Signed pre-release CD of the album mailed to you before anyone else gets it! Plus exclusive backer access to videos, stories, and song rough cuts from the studio.

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    25 backers
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  6. Select this reward

    Pledge $25 or more About $25

    Signed pre-release CD, copy of "Out of an Eggshell" EP, download of preproduction track and thank-you postcard. Plus exclusive backer access to videos, stories, and song rough cuts from the studio.

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    22 backers
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  7. Reward no longer available

    Pledge $25 or more About $25

    Signed pre-release CD + jar of loose-leaf tea blended especially for you by Lara. Choose lavender-vanilla-bean-rooibos, kukicha-chocolate-chai, or ginger-orange-mate.

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    Reward no longer available 5 backers
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  8. Select this reward

    Pledge $50 or more About $50

    Threads For Thought organic cotton T-shirt or tank top hand-screenprinted by Lara. Plus CD, EP, digital download & preproduction track.

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    13 backers
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    Pledge $75 or more About $75

    Handwritten thank-you letter, not note (this means more than half a page of handwriting!) Plus CD, EP, digital download, preproduction track & T-shirt.

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    2 backers
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  10. Select this reward

    Pledge $100 or more About $100

    VIP tickets to a private CD release party-slash-concert in Boulder or Denver. Plus CD, EP, digital download, preproduction track & T-shirt.

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    Limited 3 backers
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  11. Select this reward

    Pledge $100 or more About $100

    Skype Tea Party with Lara! I will send you loose-leaf tea and a slice of homemade flourless chocolate torte (yes, I'm serious) and we will have an online tea party over skype or google hangouts with all the folks who choose this reward! There may be a song or two involved. Plus CD, EP, download, preproduction track & T-shirt.

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    Limited 4 backers
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    Pledge $100 or more About $100

    Musician's Package: I'll write an honest review of your album or EP on my blog and share your event or project on my facebook and twitter feeds and in my email newsletter... OR... I'll sing harmony vocals at one of your shows in the Boulder/Denver area. Your choice. Plus you get a CD & digital download of the album.

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    Reward no longer available 3 backers
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    Pledge $100 or more About $100

    One-of-a-kind piece of beaded jewelry made especially for you by Lara. Plus CD, digital download & "Out of an Eggshell" EP.

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    Reward no longer available 2 backers
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  14. Select this reward

    Pledge $100 or more About $100

    For Audiophiles: You'll get all the masters of the songs on the album as super-high-quality DSD files. Plus VIP tickets to a private CD release party-slash-concert in Boulder or Denver, and a copy of the CD, EP, & download of preproduction track.

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  15. Select this reward

    Pledge $150 or more About $150

    "How do I say this?": totally unqualified but effective counseling over email! In addition to the CD, download, and T-shirt, you can email me a conflict you're not sure how to address in an assertive yet nice way, and I'll write back with my best advice on how to say what needs to be said. Trust me - I'm good at this!

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    Pledge $150 or more About $150

    Personalized one-on-one lesson in songwriting, knitting or sewing either in-person or over Skype. Plus CD, EP, download, preproduction track & T-Shirt.

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    Limited 0 backers
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    Pledge $300 or more About $300

    Your Very Own Private Concert over Skype - and I will take requests! Plus CD, download, preproduction track & T-Shirt.

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    Pledge $300 or more About $300

    Choose the set list for one of my live shows and introduce me to the crowd! Plus CD, EP, digital download, preproduction track & T-Shirt.

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    Pledge $300 or more About $300

    I'll sing your voicemail greeting or record a singing youtube telegram for someone special in your life (the content of which are at your direction, but at my discretion. I reserve the right to refuse to say or do anything I find inappropriate). Plus CD, EP, digital download, preproduction track & T-Shirt.

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    Pledge $500 or more About $500

    Recording Studio Insider: spend an hour in the studio during the mixing process and get to see what goes into making an album up close! Plus CD, download, preproduction track & T-Shirt.

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    Pledge $500 or more About $500

    Private House Concert Anywhere within a 4-hour drive of Boulder! In addition to the CD, download and T-Shirt, I'll come play a show in your living room for you and your friends.

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    Pledge $1,000 or more About $1,000

    Private House Concert Anywhere in the Continental US!* I'll fly to you and play a show for you and your friends in your living room, and I'll personally bring you your copy of the CD and your T-Shirt! *within two hours of a major-ish airport.

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    Pledge $1,000 or more About $1,000

    Sponsor a Song! Your name will appear in the album credits next to the song of your choosing (first come, first served) and I will dedicate every performance of that song at every CD release show to you. Plus CD, EP, digital download, preproduction track & T-Shirt.

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    Pledge $1,500 or more About $1,500

    "And You Can Tell Everybody, This is Your Song!" Give me a subject, and I'll write a song about it just for you. I'll send you either an mp3 or a youtube video of the song once it's finished. Plus CD, EP, digital download, preproduction track & T-Shirt.

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Funding period

- (31 days)