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CA$ 189,286 pledged of $1,170,804 goal
backers
By Lisa Delorme & Kristy Wieber
CA$ 189,286 pledged of $1,170,804 goal
backers

About

 

At Rent frock Repeat, we're changing the way you consume, moving away from fast-fashion towards a less wasteful, more enjoyable shopping experience all without sacrificing style. 

We've achieved great success since launching back in 2011. Now, with over 84,000 members and two showrooms in Ottawa and Toronto we're taking bold action for the future of our company. We've heard from women across Canada and the call is loud and clear. 

You want MORE. 

More locations, more dresses, more styles, more designers. To move all of that forward at once, we're turning directly to you.  

What we are building

  • A new showroom.  Location will be determined by YOU. For every $25 contribution, you'll receive not only great rewards but also a vote for our next showroom location.
  • New designers.  We will add to our great roster including designers such as Canadian favourite Lucian Matis, Chiara Boni - Italy, ASILIO - Australia and Los Angeles-based For Love and Lemons, just to name a few! Our focus will be to provide something for all of you no matter what your style - classic, bohemian, edgy, sexy, or feminine.
  • More sizes. We currently carry sizes 0-24 but need to add more volume to both our petite and plus sizes. Both our RfR members and stylists remind us of this daily and we agree!
  • Cross-Canada road show. Over the next 15 months we stop in 5 Canadian cities and set up a pop up shop (temporary location) so you can work with an RfR stylist to try on all your favourites and add them to your online wish list. Cities will once again be chosen by you - remember, for each $25 contribution you make you get 1 vote! Cities that come in 2nd through 6th place will all be a stop on our road show.

New Designers

New Designers
New Designers

Your Say

We know that in-person access to dresses and one-on-one consulting with our stylists make all the difference. You can explore new personal styles, or you can get exactly what you know you want - faster. We have always set our sights on a Canada-wide presence, but we need your direct input where to go next right now.

A key part of this campaign is hearing a strong, clear voice from you about where Rent frock Repeat needs to be next. We have several tiers of rewards, but for each $25 you contribute, you'll get to vote on exactly where our next showroom should be. Downtown Vancouver? Metropolitan Montreal? Whyte Ave. in Edmonton? 17th Ave. SW in Calgary? A stronger presence in Toronto? Somewhere we haven't even thought about that needs more exciting fashion options?

Once you become a backer, we'll be in touch about where you want your votes to go. As the campaign continues, we'll keep you updated on what cities are in the lead. If you want to change it, that will be your opportunity to recruit your friends and shape the outcome of our campaign! We're here to serve you, and our favourite customers are the most passionate.

Let's do this together!

What You'll Get

RfR x Jaz and Jogia Cuff and Necklace

As part of our thank you for supporting us, we're creating special edition accessories that will look as great with your next frock as with a t-shirt and jeans!

We're collaborating with Jaz and Jogia, two extremely talented jewelry designers in Toronto. Friends first, Jaz Chahil and Seetal Jogia bonded over their love of bespoke jewellery and shared design philosophies that becoming business partners to develop their own namesake line was an easy decision. Together they founded Jaz and Jogia in 2015, combining their instincts to design unique and accessible collections inspired by their travels and natural surroundings. Through personal details and use of organic elements like metals and stones, the designers create one-of-a-kind pieces that are both wearable and timeless. “The quality and uniqueness of the creations we wear, share and cherish for a lifetime define why it’s worth the journey,” says Jogia. 

 

Jaz and Jogia Cuff
Jaz and Jogia Cuff

 

Jaz and Jogia Layered Necklace
Jaz and Jogia Layered Necklace

 

Virtual Entrepreneur Series

Looking to start your own company but not sure if you can or if it is for you?  Should you got it alone or find a partner? We've been through it all.  The excitement, self-doubt, confusion... 

At the higher reward tiers, we’re creating an opportunity to participate in a four-part Skype conference series directly with with co-founders Lisa and Kristy on: 

  • Getting your business started
  • Creating a business plan
  • Financing your startup
  • The reality of being an entrepreneur: What are the real costs and benefits both financially and personally.

We have a combined 43 years of experience in sales and marketing, and have served at Sr. Executive levels in large corporate organizations. We risked homes, savings and job security to open Rent frock Repeat; we know what it means to go all in. Over the last 6 years we’ve faced many challenges but have also been given so many incredible opportunities. Through the series, you’ll gain access to our experience and knowledge and also walk away with tools and materials to help you get started or more importantly, help you decide if owning your own business is right for you.


The VIP Experience

Personal Stylist
Personal Stylist


Our members love having access to great designer dresses for a fraction of the price but what they love more is working with an RfR stylist. If we had a nickel for every time we heard “I came in with one dress in mind and because of my stylist, ended up renting something incredible I would have never considered”, we wouldn’t be on Kickstarter!  

As a VIP, not only will you be getting first access to new arrivals, inventory sales and special events, you get to work with an RfR stylist for 4 hours to:

  • Clean out your closet or 
  • Get different outfit ideas using your existing wardrobe or  
  • Head out to your (or your stylist’s) favourite store/mall to fill that gap in your wardrobe. Need a new office look? All set for the office but need some great weekend outfits? Your stylist will get you all set up once and for all. 

Glam Photo Shoot

Glam Photo Shoot
Glam Photo Shoot


We remember our first photo shoot. It was like we walked onto our very own Vogue set. Everyone was all dolled up, feeling their best and donning their favourite frock. Within minutes everyone’s profile pictures changed and we all looked as glamourous as celebrities on the red carpet. Need new photos for your portfolio, want Instagram worthy shots or just want to feel your best while rocking to your own playlist? The Glam Photo Shoot reward is the one for you!

Meet RfR Lead Investor Coralie Lalonde

RfR Lead Investor Coralie Lalonde
RfR Lead Investor Coralie Lalonde

Already have a business plan and pitch ready to go?  In an intimate group, you'll get a chance to hear Coralie outline what she looks for when deciding to invest and you'll get a chance to pitch.  

Since 1992, Coralie has invested millions of dollars in dozens of companies. Her feedback is invaluable and what a great opportunity to hone your pitch with an expert!


Be the Buyer in New York City

Be the Buyer
Be the Buyer


You and a friend will join our Chief Merchant in New York City for market week. It’s one thing to attend a fashion show, but something entirely different to be right in the designer showroom or at the Javitt’s Centre seeing the newest collections from hundreds of designers. Oh, and did we mention that beyond helping to choose our next collection, you get to select any item(s) of your choice from any of the designers we work with – up to $1000 retail value.

What Our Customers Are Saying

 

Why It Matters

  • Our clients are transforming their relationship with their appearance, wallets, closets and the environment.

Look awesome: Our personal stylists ensure you look and feel your best, finding dresses that flatter your body. We won't stop until you feel just right. That's a promise!

Save money: Let's just say your credit card will thank you for choosing the rental model. Instead of buying an expensive dress you'll likely only wear once, you can rent at a fraction of the cost. No more buyer's remorse.

Reduce waste: When you leave one of our showrooms, you feel more confident and beautiful while knowing you've made a more responsible choice for yourself and for society. In a single year, Canada produces enough textile waste - clothing and other goods like upholstery - to create a mountain 3x the size of Toronto’s Roger’s Centre. Only about 2 million tons or 15.3% of clothes are recovered for recycling annually.

There's a better way.

At Rent frock Repeat, we’re hoping to change that. We’ve made it our mission to change the way we consume - with both personal and societal benefits. The rental business model allows you to be a socially conscious consumer, making purchases with purpose. 

By renting a dress, you’re helping conserve the resources that go into producing a single garment. At the same time, you’re reducing the unnecessary waste piled up at landfills. With Rent frock Repeat, you’re also investing in designers - some just starting out and some that are household names - but all that put care, dedication, and artistry into their work. Your investing in a Canadian company that currently employs 20 people but with expansion we will be employing over 100. 

You’re also investing in female entrepreneurs and helping them achieve their dreams.

Many thanks for contributing today! 

Risks and challenges

We believe that although you can never control the outcome, you can control your effort, your commitment and your tenacity.

Today, with over 84,000 RfR members, we have built a great ecommerce site and have successfully launched two showrooms; one in Toronto and one in Ottawa. More importantly, we have created a culture of service that is embodied through our staff - we ensure consistency through a detailed onboarding and training program that every RfR employee receives when they join our team. Innovating and executing is what we do and given our track record, we know we can continue to do it.

That is not to say we won't hit hurdles. As a matter of fact, here are some we hit when setting up Toronto and Ottawa.

1) SECURING THE RIGHT LOCATION - Real estate is a tricky thing and lease negotiations can take a while. The good news is we've done this successfully 3 times now and know what to expect.
2) TECHNOLOGY CHALLENGES - What we're creating does not have an out-of-the-box solution. Adding new showroom locations pose unique technology challenges and require innovative technology solutions. The good news is that when we set up our second location in Ottawa, we learned what these solutions look like and are confident we can do it again. Not only did we solve these challenges, in the process we managed to win awards for our website including the Canada Post Ecommerce Innovation Awards in 2013 and we are finalists again this year!
3) FINDING QUALIFIED STAFF ACROSS CANADA THAT FIT THE RfR CULTURE - We are fortunate that our staff in Toronto and Ottawa are so amazing that our customers tell us that the service is what keeps them coming back again and again. We know it's the people that make a great company and so we've already started reaching out and connecting with different markets in anticipation of hiring-up quickly in different cities across the country. Our proactive approach of setting up local networks we believe will help us minimize this risk.

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Support

  1. Select this reward

    Pledge CA$ 25 or more About $20

    A Big Frockin' Thank You + Accessory

    Thank you for beleiving in the difference we can all make! We'll enshrine your name on the partners page of the RfR website and add an accessory rental of any value to your next rental.

    Includes:
    • 1 Accessory Rental of Any Value
    • A Big Frockin' Thank You
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    Pledge CA$ 40 or more About $33

    2 Accessory Rentals of Any Value.

    Complement your next frock with the addition of two accessory rentals (any value) of your choosing or hand picked just for you by your RfR stylist. And of course we'll enshrine your name on the partners page of our RfR website.

    Includes:
    • 2 Accessory Rentals of Any Value
    • A Big Frockin' Thank You
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    Pledge CA$ 75 or more About $61

    Engraved RfR x Jaz & Jogia Cuff

    Beautiful engraved "Less Stuff. More Life." rose-gold cuff made specifically for this RfR campaign by Jaz and Jogia commemorating your support (shipped just in time for the holidays) plus your name on our partners page of our RfR website.

    Includes:
    • Engraved Jaz & Jogia cuff
    • A Big Frockin' Thank You
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    Ships to Only certain countries
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  4. Select this reward

    Pledge CA$ 100 or more About $82

    Engraved RfR x Jaz & Jogia Necklace

    Beautiful engraved "Less Stuff. More Life." rose-gold layered necklace created specifically for this campaign by Jaz & Jogia commemorating your support (shipping just in time for the holidays), plus your name on the partners page of our RfR website.

    Includes:
    • Engraved Jaz & Jogia Layered Necklace
    • A Big Frockin' Thank You
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    Ships to Only certain countries
    Limited 23 backers
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    Pledge CA$ 150 or more About $123

    EARLY BIRD Jaz & Jogia Cuff + Necklace

    For kicking-off our campaign early, save $25 and get both the beautiful engraved "Less Stuff. More Life." rose-gold cuff and layered necklace created specifically for this campaign by Jaz & Jogia commemorating your support (shipping just in time for the holidays), plus your name on the partners page of our RfR website.

    Includes:
    • Engraved Jaz & Jogia cuff
    • Engraved Jaz & Jogia Layered Necklace
    • A Big Frockin' Thank You
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    Reward no longer available 6 backers
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  6. Select this reward

    Pledge CA$ 250 or more About $205

    RfR Legacy

    Get both the cuff and necklace, plus you can make a bigger statement: select a dress on our site that will be named after you or a loved one and have ten percent of each rental of that style provided to the cause of your choice.

    Includes:
    • Engraved Jaz & Jogia Layered Necklace
    • Engraved Jaz & Jogia cuff
    • Namesake Frock
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  7. Select this reward

    Pledge CA$ 400 or more About $328

    3 Dress Rental Bundle

    Rent any 3 dresses in our inventory for $400. Use all 3 rentals at once (for you and two friends) or keep them all to yourself. No restrictions or expiry date. Package valued up to $1140. Does not include shipping or taxes but does include insurance fee.

    Includes:
    • 3 Dress Rentals of Any Value
    • 3 Nights of "How Gorgeous Are You" Comments
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  8. Select this reward

    Pledge CA$ 500 or more About $410

    RfR Afficionada

    Get both the cuff and necklace, plus you can participate in a two-part Skype conference series with co-founders Lisa and Kristy on:
    1) Getting your business started
    2) Creating a business plan

    Includes:
    • Engraved Jaz & Jogia Layered Necklace
    • Engraved Jaz & Jogia cuff
    • 2 Entrepreneurial Classes
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    Pledge CA$ 500 or more About $410

    Backstage Investor Access

    Engraved cuff and necklace + participate face to face or via Skype in a 2 hour group session with Rent frock Repeat Lead Investor, Coralie Lalonde. With millions of dollars invested in dozens of companies, Coralie will share what she looks for when investing in a company and will provide invaluable feedback on your pitch.

    Includes:
    • Engraved Jaz & Jogia cuff
    • Engraved Jaz & Jogia Layered Necklace
    • 2 Hour Group Session with Lead RfR Investor Coralie Lalonde
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  10. Select this reward

    Pledge CA$ 600 or more About $492

    Glam Photo Shoot in RfR's Closet

    Work with a professional photographer, hair and make up artist and get styled by an RfR stylist all while accessing RfR's dream designer closet. 3 photos will be yours to keep for your portfolio, personal album or for the Instagram worthy shots you've been waiting for. Photo shoots will take place in Toronto and Ottawa.

    Includes:
    • Glam Photo Shoot
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  11. Select this reward

    Pledge CA$ 600 or more About $492

    5 Dress Rental Bundle + Accessories

    Rent any 5 dresses + 5 accessories of any value for $600. Use all 5 rentals at once (for you and four of your friends/bridesmaids!) or keep them all to yourself. No restrictions or expiry date. Package valued at up to $1600. Does not include shipping or taxes but does include insurance fee.

    Includes:
    • 5 Dress Rentals of Any Value
    • 5 Accessory Rentals of Any Value
    • 1 Hour with an RfR Stylist for Each Rental
    • 5 Nights of "How Gorgeous Are You" Comments
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  12. Select this reward

    Pledge CA$ 1,000 or more About $820

    RfR VIP Member

    Not only the engraveable cuff and necklace, but a much more enhanced service experience:
    + First access to new arrivals, promotions, inventory sales
    + Kick off 2018 with your choice of:
    a) 4 hour closet cleaning with a personal stylist
    b) 4 hours with a stylist to create looks either from your existing wardrobe OR via your favourite store or mall
    c) 2x per year have 10 dresses shipped to your home to try on for free

    Includes:
    • Engraved Jaz & Jogia Layered Necklace
    • Engraved Jaz & Jogia cuff
    • First access to new arrivals, promotions, inventory sales
    • 4 Hours with an RfR Stylist or At Home Try On
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    Pledge CA$ 1,500 or more About $1,230

    RfR VIP Champion

    Everything included in the VIP Membership + 5 dress rentals will be provided to girls in need in your community.

    Includes:
    • Engraved Jaz & Jogia Layered Necklace
    • Engraved Jaz & Jogia cuff
    • First access to new arrivals, promotions, inventory sales
    • 5 Dress Rentals to Girls In Need
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    Pledge CA$ 1,500 or more About $1,230

    Girls' Night Out ($150 per person)

    Grab nine of your friends, we'll close our doors to the public and get private access to the Toronto or Ottawa RfR showroom! Enjoy a night of personal styling, food and fun. Includes 10 dress rentals selected by an RfR stylist - 1 for each guest. Bring your own playlist and we'll play the paparazzi! Leave with a wish list full of great dresses for future events, great photos for your social media accounts (optional) and that "we need to do that more often" feeling. This package is available in November - just in time for the holidays! Rental does not include shipping or taxes but does include insurance and more importantly a night of "wow - how gorgeous are you" comments.

    Includes:
    • Private access to an RfR Showroom for you and 9 of your friends
    • 10 Dress Rentals of Any Value
    • 1 Hour for Each Guest with an RfR Stylist
    • A night of "How Gorgeous Are You" Comments
    • Music, food and fun!
    • Photos to Capture the Memories
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    Pledge CA$ 10,000 or more About $8,199

    RfR VIP Complete Fashion Insider

    Everything included in VIP Status, all four entrepreneurial classes and a very special trip:
    Attend market week in NYC (includes, flight and hotel: for a 2 night/three day trip) with a friend where you attend market appointments with our Chief Merchant to help select our inventory for the next season and meet some of our designers. You also get to select up to a CA$1000 retail value worth of clothing from the most up to date collections you will see while visiting NYC.

    Includes:
    • Engraved Jaz & Jogia Layered Necklace
    • Engraved Jaz & Jogia cuff
    • First access to new arrivals, promotions, inventory sales
    • Attend Market Week in NYC with a Friend.
    • An Item of Your Choice Valued Up To $1000 Retail
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    Reward no longer available 4 backers
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  16. Select this reward

    Pledge CA$ 13,000 About $10,658

    Paris Fashion Insider Tour

    There's a magic to shopping in Paris that no other city can match. Its riches encompass to-die-for creations from world-famous designers, delicious discoveries in food markets and the finest jewellery and most outré fashion concepts around. With a french speaking RfR stylist, you'll visit all the essential boutiques that capture the sparkle of shopping in the French capital and you'll do it in style with a friend because both of you will have 5 designer dress rentals to bring with you! You'll also do it like a local because your guide knows that, different from North America, boutiques are closed on Sundays, sometimes Mondays or even Tuesdays… it’s Paris! Each neighbourhood or arrondissement has a different ambiance where there are very special shops and concept boutiques that only the “it" crowds or locals know and cherish. Enjoy not only shopping but fashion exhibits and a visit to the textile district if you want to go behind the scenes of the fashion industry. Did we mention croissants, cafes and the Eiffel Tower? No? Pardonnez nous!

    Includes:
    • 4 Days and 5 Nights in Paris
    • 10 Dress Rentals of Any Value
    • Flights and Hotel
    • The Experience of a Lifetime
    • Guided Shopping Trip
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Funding period

- (40 days)