It's been over 35 years. Time for change.
Snowboards as we know it today have been around since the the early 80’s. Sure, a few minor improvements were made here and there. Build quality has improved and the graphics change with each passing season. But essentially it's the same board.
We can ask for more from our equipment. Under regular conditions, the ride is still rough. On a bad day, your snowboard works against you. And for some, it's simply not fast enough.
Yet, year after year, brands, now owned mostly by a few large corporations, continue to tout the same snowboards as something brand new. The truth is, most of the boards they have on the market today are virtually identical to the ones from 15 years ago.
As a gadget enthusiast who also loves snowboarding, I was both bored and frustrated. So I decided to do something about it.
A Clean Sheet Design.
It all started on the back of a napkin with one goal in mind: to design and build the best snowboard. No rules. No limitations.
Our quest led us into the little explored 3rd dimension in snowboard design. After numerous prototypes, test rides and multiple patents, Cheetah Ultra Sports (CUS) was established and The Whip was introduced.
”Possibly the coolest snowboard ever built…” Top Gear magazine.
”Batman’s snowboard…” Men’s Journal, Style and Design issue- Perfect things.
“… the Lamborghini of snowboards.” FastCompany.com.
It took a few years, but we eventually achieved all of our initial goals with the introduction of The Whip FR-II, a directional board that was super smooth, fast, and easy to ride.
But our obsession to build the best snowboard ever led us to an unexpected problem—the advanced design was extremely difficult to manufacture. The core alone takes over 100 times longer to make compare to a regular snowboard. This made it nearly impossible to produce a board that an average consumer can afford.
So back to the drawing board we went.
Enter: The Whip TT
Welcome to the future.
“The Whip instantly made me feel more confident in my riding”. Isaac C.
The challenge was to come up with a design that not only retains all the performance characteristics of the FR-II, but would also be affordable. We achieved that by first replacing the intricate wood core with two aluminum alloy “blades." That’s right, no wood core.
Then we invented a new (patent pending) manufacturing method to produce the boards. We also narrowed the opening and made it twin tip so the new board can handle all snow conditions. We named it the The Whip TT.
The TT represents the most technological breakthroughs contained in a single snowboard ever. It will come in two versions. Both are freeride, all mountain boards. Both have the same overall design and work with any regular bindings ( though we are working on a stiff binding with minimal padding to go with them ) but some parts are made with different materials.
The FR-TT is made of fiberglass, carbon fibers stringers, and nylon composite suspension pieces. Available in "Trooper White" or "Imperial Gray".
The FC-TT is the full carbon fiber composite version with carbon fiber suspension arms. which makes this a stiffer board. That means it’s faster, more responsive, but less forgiving.
You might have noticed that there are no pretty graphics. We felt no need to distract you when our design speaks for itself. Here are the improvements we have made over traditional snowboards:
SMOOTH AND CHATTER FREE
- The suspension arms cancel all vibrations making The Whip completely chatter free.
- Shortened distance between the edges make the edge-to-edge transitions smoother.
FAST AND FLUID
- The four edges also make edge-to-edge transition twice as fast.
- Reduced surface contact reduces drag which translates to faster speed.
- The V-shaped hull “lifts” or “hydroplanes” like a speedboat as The Whip accelerates, which helps it go even faster.
EASY TO CONTROL
- With four edges, The Whip is always on at least one edge, which gives the rider more directional stability.
- The V hull design is inherently easy to control. Center your weight, you’ll go straight. Tilt for turns. It’s that simple.
- The divided open hull reduces the required physical input from the rider.
- The elevated control arches make the board highly sensitive to the riders input.
- The rider's energy takes a more direct path to the edges of the board, resulting in better grip, especially on icy conditions.
- Elevated riding position eliminates toe drag.
- Can easily be carried with just one hand.
- Lockable with any cable bike lock.
- Looks great on your living room wall.
- Future proof—the modular design means parts can easily be replaced or exchanged.
- Each part of the board is individualy upgradable as more accessories become available in the future (hint hint).
Let the disruption begin.
The snowboard industry has remained stagnant for far too long and it is ripe for change. Change is coming. With your help, that time is now. Together, we will disrupt the industry for the better. Come and join us.
Thank you for your time and support.
Risks and challenges
The Whip is not a brand new concept. It just took CUS almost 13 years to get to Kickstarter.
With years of time, money and effort that we put into The Whip’s production and development, the chance of us not fulfilling your rewards is exactly ZERO. But there are still some minor risks:
DELIVERY: We have worked with our current manufacturer for over five years. Tooling and molds are already made and paid for. The patente pending manufacture process have also been successfully tested. We are basically ready to go. But things can still go awry: a supplier misses a deadline, a machine breaks down, or a shipment gets lost. Any of those could cause a delay in delivery. We will be monitoring the process closely to minimize the possibility of any delays. Regardless, all obstacle will be resolved. The TT WILL be produced. The most advance snowboard WILL be delivered. And we will keep you updated on any and all progress.
PRODUCT ADJUSTMENTS: Even though several production prototypes have already been made (and they looked pretty darn great), as the The Whip TT gets geared up for production, there might still be some minor adjustments to improve the final product. Should there be any big changes, we will let you know exactly how and why any are made.
The snowboarding world is ripe for change. You can help us disrupt this industry by clicking the ‘Back This Project’ button at the top of the page, or by helping us spread the word by sharing our page.
We look forward to seeing you Whipping down the slopes soon. THANK YOU for your support!Learn about accountability on Kickstarter
- (48 days)