WHO WE ARE
indi is a line of clothing for children that honors the tradition of natural indigo dyeing and those who work to keep the craft alive - artisans skilled in techniques like mud resist dyeing, shibori, and woodblock printing, which have been passed down for generations. At indi, we’re working to help keep these traditions alive for generations to come.
indi is inspired by indigo traditions from across the globe and each piece is created to honor artisans and their craft through fair wages and consumer education. For every garment produced a portion of the cost will be invested in the empowerment of children through our partnership with girl2b and our artisan communities.
WHY WE DO WHAT WE DO
We started indi as a way to offer beautiful clothes for our little ones that represent the values we stand for—and the world we want them to grow up in.
In all that we do, we honor endangered artisan traditions and the communities where these traditions were born. In doing so, we try to counter the devastating effects of fast fashion on our world today. With every piece of indi clothing you buy, you can know that fair wages went directly to the hands creating the garment, and the cost typically reserved for middlemen & agents has been redistributed to support education causes in the communities we partner with.
We care about our children’s future and the environment we all share. Because of this, all of our clothes are made from the most comfortable 100% cotton fabrics—we will never use synthetic fabrics—and our prints are always made with natural dyes to mitigate the impact on the health and environment of our artisan partners.
Last, as parents, we wanted to design clothes that were easy to wear and not hard to think about. Simple, modern styles that could showcase beautiful artisan craft; one piece dressing so that as a kid or a parent you won’t have to think hard about layering and accessorizing. We designed a line of fun, modern rompers and dresses for kids ages 1 through 5 that are easy to put on, easy to wear, and easy to run around in all day. We know that the world of making clothes and all that goes into it can be complicated—but none of that should be felt when our kids are getting dressed
OUR ROMPERS (Sizes 1 thru 5 for kids aged 1 to 5)
THE NICO ROMPER (LONG)
Comfortable Cotton Oxford, mud resist dyed in our Spring Flower Mud Print. We’ve cut the print on the reverse to get a deeper shade of indigo and flipped it around on the pockets for a pop of fun contrast. A button at the neck makes it easy to put on, with a wide elastic cuff for versatility.
THE NICO ROMPER (SHORT)
We love the silhouette so much that we cut a shorter version in White Poplin and Indigo Oxford to showcase a hand embroidered stone flower design. Each flower petal is a stone wrapped in fabric and hand applied. A button at the neck makes it easy to put on, with elastic leg openings for comfort.Sizes 1 and 2 will have a snap opening at the inseam and replace the beadwork with thread embroidery.
THE NOVA PONCHO
Cut in our comfy Cotton Double Gauze and printed with our Mud-Resist Broken Herringbone pattern. The Nova Poncho is cut on the reverse side of the fabric creating an organic stripe. Our pockets and neckline are cut on the face side for added fun. Inspired by traditional blanket-cut ponchos, we added a wide elastic waistband for easy wearing with a snap closure at inseam.
THE COCO ROMPER
Inspired by a traditional romper shape found across the globe, the Coco Romper is a great vehicle for any print. We’re introducing it this season in our Blue Stitch Shibori and our Little Flower Woodblock Print. Elastic Smocking at the upper and cuffs are embellished with a functional and decorative embroidery stitch and maximize wearability. Ties have been added at the neck for added security.
THE ISA JUMPER
Cut in Classic White Cotton Poplin, a beautiful floral embroidery adorns the front and back yoke, with decorative tassels at the neckline. A button closure at the back neck makes it easy to pop on and off, with elastic leg openings for easy wearing.
OUR DRESSES (Sizes 1 thru 5 for kids aged 1 to 5)
THE AMBIKA DRESS
Made from one piece of fabric—there are no side seams! The Ambika Dress is a perfect showcase for complex and beautiful textiles and we plan to anniversary this silhouette each year with our most special prints. Editorial by nature, this dress is ankle length with a shirttaill hem that brings it up to the knee at the sides
THE ROVE DRESS
Adorned with beautiful-yet-subtle ruffles at the front and back, the Rove dress is our most versatile style. With six buttons at each side seam, it’s made to grow with your child. What is a dress for your 3 year old becomes a tunic when she’s 4 and a top when she’s 5. The Rove is being offered in our Comfy Cotton Double Gauze fabric in both our Mud-Resist Broken Herringbone and a simple-yet-elegant white that looks and feels like a cloud.
UNISEX TEES & PANTS (Sizes 1 thru 5 for kids aged 1 to 5)
THE NOVA TEE
This Unisex style is inspired by the classic Tee-Shirt. Simple yet modern, with no armhole and a slight shirttail, we’re offering it in our Mud-Resist Multi Stripe and our Shibori Double Dot Stripe.
THE PEMBA PANT
Also Unisex, the Pemba Pant is inspired by traditional Indian Churidar pants. Extra long and skinny they look great rolled or stacked and are super comfy with an elastic waistband and drawcord. The Pemba Pant is offered in Cotton Double Gauze in our Mud-Resist Multi Stripe and in Cotton Oxford in our Diamond Stripe
AXL HEADBAND & LUCKII STRING NECKLACE AND BRACELET SET
Our Luckii Set consists of 1 braided Necklace and an assortment of 3 Fabric bangles inspired by the jewelry worn by the kids in our artisan community. Our Axl Headband (inspired by you-know-who;) is super versatile and easy to wear with an elastic waistband at the back. All of our accessories are made from the excess fabric of our Rove Dress and Coco Romper and help us reach our goal of becoming a zero-waste company.
WHO WE SUPPORT
In addition to the clothing we create, we’re excited to support the communities around our artisans and factories. With a focus on individual impact, our plan is to invest in and track the benefits on the lives of children we get to know in the area. We’re proud to partner with and support Girl2B – a non-profit that gives girls from the streets of Calcutta a chance to reach their full potential and break the cycle of poverty by empowering them through education, and supporting them as they establish themselves with secondary education and beyond.
HOW WE DO WHAT WE DO
Over time in the industry we realized that most fast fashion companies rely on overseas agents to manage production and sourcing. These agents rarely respect the artistry, and often profit more than the artisans themselves. Agents can easily double the cost of goods and often nickel and dime artisans until their profits are marginal and their businesses untenable.
Our formula is simple—cut out the agents. By cutting out agents, we’re taking the profit that could have gone to them and reinvesting it in the education of children in and around our communities. We also only sell online and direct to consumer, avoiding the added costs of selling our product wholesale and maximizing our investment in our partners.
We’ll continue to work hard to ensure our model stays sustainable. It’s on us to figure out how to sell our product and scale responsibly, but we’re determined to do right by artisans and their families—and to deliver a quality garment to you at an affordable price. We value transparency in our process and are happy to share what it takes to get the product from our sketchpads to your door.
July 2016: We travelled to India to establish our relationship with our artisan partners and Girl2B. We collaborated on print development, explored new regions for inspiration, and put our first line of samples into work.
August 2016: Business founded. 1st line of samples received. We were off to Mexico with our kids and a new line of clothes. We explored local artisan craft and dove into our first ever photoshoot
September 2016: Branding and market research begins
November 2016: We were back to India, to learn more about the history of our artisan partners and try to capture the beauty of their work in another photoshoot. We confirmed all of our fabrics and prints and started work on our Fall sample line
December 2016: Our Website, Facebook, and Instagram Launch! We ordered our stock fabrics and trims so that they would be ready to print for our kickstarter launch
January 2017: Confirmed Trim, Labels, and Hangtags. We got to work creating our video for Kickstarter
February 2017: Kickstarter goes LIVE!!! Back to India to work on printing our SP/SU17 stock fabric with our artisan partners. Finalize our Fall17 Sample Line
March 2017: Still in India, Kickstarter ends and we confirm units per style with factory and begin cutting stock production with a 45 day leadtime.
APRIL 2017: Garments begin leaving factory last 2 weeks in April
MAY 2017: Full Brand Launch Online and Packing and Shipping to our Backers. Thank you for all of your support!!!!!!!!!!!!!!!!!
Risks and challenges
One of the risks of associated with working with hand made products is the level of inconsistency in the work: colors may be darker or lighter across styles, prints may be inconsistent in their layout. We embrace these inconsistencies because we feel that they tell the story of the people behind the process. That being said we will be in India to collaborate on stock production and ensure that the color and quality of our handmade prints all meet our high standards of production and achieve our initial vision for the line.
indigo, like all natural dyes, has a tendency to bleed. We believe in the importance of mitigating the impact of chemical dyes on the environment. We are also in love with the beauty of natural indigo. Our true indigo garments should be treated as you would a new pair of dark jeans. We are taking great pains to cure all of our fabrics naturally, and will be applying initial washes to them to ensure that they maintain rich and vibrant indigo color and also limit the amount of rub off. Garments should be washed in cold water with like colors… The more you wash and wear them the better they get and the more uniquely yours the garments become
We have already ordered and received our base fabrics and are prepared to begin printing. If orders on kickstarter exceed our original intended capacity, both our mills and artisan partners are on hand and ready to produce additional yardage. We will be in India managing the stock production process in early March and are prepared for increasing units if necessary
With over 15 years experience in the fashion industry and the same number of years working with artisans in some capacity, we know that problems come up. With expertise in Design, Product Development, and Production we have plenty of experience putting out fires, so we feel uniquely positioned to manage anything that may come up. That being said there will always be unexpected things that come up so we appreciate your patience with us as we launch this brand and please know that we will do everything in our power to meet our May delivery date.
- (30 days)