Update: Stretch Goal
So we've hit our initial goal, which is absolutely amazing! I've got another challenge for everyone. If we can get to 200 total backers by the end of our project, Monday April 14 at 10 pm, then Rocket 88 will throw a private party at the shop for all our Kickstarter backers. This will be an event not to be missed only open to our awesome backers. If you haven't donated, make it happen. If you have already donated, continue to spread the word.
Who We Are
Rocket 88 Doughnuts is a brand new doughnut shop opening in the Fountain Square/downtown area of Indianapolis in the fall of 2014. We are a craft doughnut shop striving to create a unique doughnut customer experience within the Indianapolis market. Rocket 88 is looking to fill a void in the current doughnut and bakery marketplace in Indianapolis.
Patrick Burtch will serve as the primary owner of Rocket 88 Doughnuts. Patrick is currently a business educator at an Indianapolis high school. He brings experience running a student cafe at his school as well as a background in a wide array of business ventures. Patrick is passionate about the local food scene in Indianapolis and helping to foster relationships within this community.
Rachel Layne will serve as the head baker for Rocket 88 Doughnuts. Rachel is currently working towards her Pastry Arts degree from the Chef's Academy. Rachel also has experience working in a coffee shop. Rachel brings enthusiasm and creativity to Rocket 88, and she is excited to serve her doughnut goodies to the community.
Unique, Local, and Natural
Unique, local, and natural are the cornerstones of Rocket 88's mission. We will be serving our customers with a doughnut experience that they will not have the opportunity to get anywhere else in Indianapolis. Our focus will be on both perfecting the doughnut classics but also bringing truly unique and innovative flavors to our customers. We want to explore the tremendous flavor possibilities that doughnuts encompass. Flavors could range from carrot cake to espresso to sweet potato to lemon poppyseed and anything else our creativity can envision. We will also provide our vegan and gluten free friends with consistent offerings to allow them to enjoy our doughnuts.
Our other major focus will be on sourcing our products from local suppliers/farms as much as possible. We want to support the tremendous local food community in Indianapolis as this is very close to our heart. We will also source products that our organic and natural to minimize our impact on the planet. Environmental stewardship and sustainability is very important to Rocket 88, and it will guide many of our daily decisions.
Rocket 88 wants to create a vibrant and welcoming environment for our customers. Whether you are picking up a couple dozen doughnuts for your office or grabbing a doughnut and coffee while hanging out with a friend, Rocket 88 will strive to be a comfortable and inviting space for all our customers. We are very much committed to our local community, and we look forward to the opportunities within the community our shop will afford us. We view our customers like close friends and family, and we want our customers to feel the same way about us.
Why We Need Your Help
Rocket 88 is using Kickstarter to raise money for our doughnut equipment needs. We are currently looking to purchase a deep fryer, refrigeration units, and other doughnut specific equipment including: dough sheeter, work tables, doughnut glazer, doughnut depositor, and other smaller items. All of this equipment will make our baking experience much more organized and efficient. With the proper equipment, Rocket 88 will be better able to provide our customers with the best possible doughnut experience.
We Love Our Supporters
Check out our awesome rewards that we will be offering our amazing supporters. We greatly appreciate all your help and support. Because of our appreciation, we are providing our backers with some really unique reward opportunities. How about a doughnut party at the shop? Check. How about designing a doughnut yourself for the shop? Check. How about getting a doughnut named after you? Check. All of these rewards are within your grasp.
We are working diligently to get Rocket 88 launched by this fall (no pun intended). Here's our timeline for the next few months:
April - Finalize financing and wrap up Kickstarter project
May - Secure a retail space in Fountain Square/downtown area
June - Purchase equipment to outfit shop and design the interior of the shop
Summer 2014 - Set up at local festivals and fairs to sell our doughnuts to customers to begin to spread the word about Rocket 88
July/August - Obtain proper permits with the state and city and begin build out of the interior of the space
August/September - Finalize and perfect our initial menu offerings
September/October - Official grand opening of Rocket 88
Risks and challenges
With every project comes risks and challenges, and Rocket 88 is no exception. We could potentially be delayed in our progress if we can't find a suitable space within the time frame that we have planned. There may also be delays with respect to obtaining the proper permits from the city and state. We could also face delays depending on the speed and ease of which we can build out the retail space that we eventually agree on.
Risk is a part of starting any business. If we do face delays, we will push through those challenges. Every problem can be seen as a learning opportunity, plus that will give us more time to test out different doughnuts that we can offer our customers.Learn about accountability on Kickstarter
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