This project's funding goal was not reached on December 25, 2012.
About this project
is to design edgy high quality leather jackets and handbags. We believe our die hard biker jackets and handbags should be a staple to compliment every wardrobe. Our fans around the world are heavily influenced by music, art and culture so we create each piece with them in mind. We are a design house with a rock n roll attitude. We make our collection in a factory that produces motor bike accessories so all the leather, studs and hardware we use are authentic. We hand cut all the leather and each piece is crafted using high quality recycled and excess textiles. At our core, The Sway focuses on design, form and function with sustainable practices applied in all our design and manufacturing.
Beautifully crafted and lovingly recycled, The Sway is the way, for all uber cool fashionistas. Take a look at some of the cool stores that stock The Sway!
In 2 years, we have expanded across the US, into Japan and Hong Kong and Australia.
The money raised will.....
Due to the success of the collections at retail, and demand from buyers, we are looking to raise funds to expand the collection for next season and create a full leather jacket collection for Fall 13. We would also like to expand the handbag collection. We will have 20 new jacket shapes and 20 new handbag shapes. This will be the first time we have a full collection in both categories.
The Sway needs 25,000 to fund the launch of the new Fall 13 jacket and handbag collection.
BMWi and The Sway
We just completed the NYC tour with BMWi! We were asked to showcase our collection along side the new BMWi electric car. We were excited to be part of such a great event. BMWi was the perfect back drop to showcase the collection. Uma Thurman was the ambassador for the event and hosted the opening night.
With your generous support The Sway can continue to work with top brands such as BMW, we have also worked with Bloomingdales, Fred Segal and Mercedes Benz Fashion week. Here are some photos from the BMWi opening night!
The Sway `leather an Love´video
Have a look out our collection video!
Music by DeerHunter
We get a lot of attention from our rock goddesses who have rocked The Sway
We heart Amber Valletta! Thanks Amber for your style, support & substance! xo
Here are some of the publications we have been in!
Winner 2011 Best green handbag, Finalist 2012 Best Green Handbag. Designer Belinda Pasqua has also been nominated for the Advance Australia Awards honoring the work achieved by Australians living abroad.
Our Green and Social commitment...
- using a manufacturing facility that is certified by the United Nations, in reducing carbon omissions
- recycling strategies in all aspects of the company
- fair wages and equal pay for men and women
- Skilled workers in our factory specialized in traditional leather making
- Giving back - 10% of profits given to charity
- We have been featured in fashion shows, documentaries, print and radio interviews and have appeared in many editorials.We continue to explore ways to raise awareness of sustainability in design
Our offer to you...
The Sway rewards below, are being offered through various pledge amounts created exclusively for our Kickstarter Backers. If you don't have a Sway piece in your wardrobe, now is the perfect time to get your hands on a piece!
The money raised from each pledge will help:
- us fund our new Fall 13 leather jacket and handbag collection
Please have a look through all the pledges and select the pieces you love.
Thank you so much for your support!! Its only the beginning for the brand, we want to expand into accessories and menswear very soon!
A big Thank you from The Sway:
Belinda, Kelly, Rebecca, Alan, Vivien, Aya, Brian, Jennifer and Ernesto xox
The Sway Rewards
We have several rewards to choose from for the ladies, and gentleman, we hope to launch our mens line soon, but in the meantime, these rewards will make the perfect gifts for the ladies in your life!
Risks and challenges
With a long fashion background, The Sway founder, Belinda Pasqua, brings her 20 years of experience to the business in all aspects of the company.The Sway brand has born almost 3 years ago. We have received orders from across the USA, Japan,Hong Kong and Australia and have successfully delivered on time with high quality merchandise for each order. We feel confident that we are able to create and deliver each kickstarter order in a timely fashion. There is literally hundreds of tonnes of excess leather available around the globe, so we will never run out of leather!Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (24 days)