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Alternative action figures/dolls that empower girls and encourage authenticity, active lifestyles, self-esteem, adventure, & diversity.
Alternative action figures/dolls that empower girls and encourage authenticity, active lifestyles, self-esteem, adventure, & diversity.
243 backers pledged $44,305 to help bring this project to life.

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What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

REWARDS

Get in the Game T-shirt
Get in the Game T-shirt

 

Skylar prototype
Skylar prototype

 

Skylar sample deluxe action set
Skylar sample deluxe action set

 

Prototype gear
Prototype gear

 

 GET REAL GIRL

An Alternative Action Figure that Empowers Girls

We wanted an action figure that empowers girls ages 4-8. We set out to create one that inspires activity, adventure, and diversity for today’s girls. We think girls should always have more and better choices that embody healthy, active lifestyles and positive self-esteem. So we decided to reimagine a series of action figures that encourage girls to be true to themselves and engage with positive, female role models through play.

We’re reinventing the Get Real Girl line (first introduced before its time) for today’s parents and kids: Four action figures from different continents, that play different sports, and have their own passports and their own travel adventures. They have realistic proportions, authentic sports clothes and gear, and are fully-articulated, so the girls can stand on their own two feet and kick a soccer ball or shoot a basket.

Gabi prototype
Gabi prototype

We're building a profitable business and we want to inspire kids and make everyone who partakes proud. We believe it's time for change that reflects the aspirations of today's girls. Barbie has an annual $1 Billion sales worldwide, and we fully expect to capture at least 10-20% of moms and daughters who will want Get Real Girl as an alternative. Original Get Real Girl founder, Michael Cookson, has a great track record of growing businesses quickly, in some cases going from $1 million to $60 million in five years.

We Want Girls to Dream Big

Get Real Girl encourages girls to be true to themselves. Every young girl deserves the opportunity to realize her potential. Three out of five American girls still don’t have the opportunity to play sports at school. And the Women’s Sports Foundation cites the lack of female role models as a major reason that girls in the U.S. drop out of sports at double the rate of boys.

Nakia prototype
Nakia prototype

 

Today, it’s Past Time for Real Change

Get Real Girl is about sparking the imagination and engagement in sport through play - an important factor that drives the proven, direct correlation between girls’ participation in sports and better outcomes later in life. We want to promote healthy, active lifestyles and positive self-esteem through our alternative action figures and their stories.

Get Real Girl: Encourages girls to play sports and embrace their authentic selves. Fosters new communities/networks, for girls to develop a sense of identity and access new opportunities, engaging more in school and community life. Links the world of sport and learning so girls are equally at home on the soccer field and in the classroom. With stories and passports, the characters are meant to encourage girls to imagine, play, connect, and express real values for the real world.

Testimonial from an encouraging parent
Testimonial from an encouraging parent

Redefine What it Means to Play Like A Girl

This summer, more women competed at Rio’s summer Olympics than in any other Olympic Games in history. These inspirational female athletes embody the participation, passion,and diversity that not only helped shatter records, but also preconceptions. These international athletes redefine what it means to “play like a girl,” and we believe Get Real Girl alternative action figures can play an important part in that effort.

Last year, President Obama invited 13 year-old Ayla to the White House after she wrote "people do not treat girls equally" and "a lot of girls are better at sports than boys." Here's what happened when a few of the best professional soccer players heard about Ayla's motivation "to do something about it." 

We Need Your Support for Our Mission to Succeed

We want to make sure our product is ready for market in 2017. We need Kickstarter funding for production , we will look to spend on our grassroots viral marketing campaign, planning for Toy Fair and fulfilling our Kickstarter orders!

We are in the midst of building a stellar advisory board and we will launch with our initial line of four core characters for Toy Fair, February 2017– Corey (Surfer), Skylar (Snowboarder), Nakia (Basketball), Gabi (Soccer), along with getrealgirl.net.

1. Resources needed for Production: We are in discussions with our factory partner about the four figures. The tooling equipment for the body is intact, however we are creating a new head sculpt the reflects real diversity. We are now working with a Project Manager who specializes in production and with a Designer who will oversee the new face sculpt, hair rooting and face printing. The Designer will also assist with updating fashion/equipment for the figures. We will need to compensate these resources. The PM and Designer are integral in the process of producing a prototype with the factory.

2. Additional Samples for Product Launch: Upon prototype approval, we will need to place an initial order of figures prior to out launch. We also want to update packaging and cover shipping costs.

3. Website: We are also planning to build out a website in anticipation of the Toy Fair launch. The site will leverage a lot of wonderful existing content that we’re currently updating. The site will be a fully functioning ecommerce platform. To keep costs down, we intend to utilize existing ecommerce software platform such as Shopify that’s familiar, economical, and dependable.

4. Launch: Finally, we need to prepare for an event to kick-off the product launch. We’d like to engage a PR or event firm to help us with planning the event initiative.

SHONA GUPTA

I have a background in consumer products and digital content (Mattel), and deep experience in brand development/digital marketing (Hearst Media) and eCommerce (Guidance Solutions). I'm so excited to be part of this initiative - as an active Mom, I'm passionate about sports, health and wellness for kids.

Earlier in 2016, Michael Cookson teamed up with me and my brother, Arjun. Cookson was one of the original Founders of GRG. Michael has dedicated his entire career to building brands that foster a love of sports.

Apart from the opportunity to work with Michael and a few other amazing folks (like Arjun Gupta, Pam Nelson and Liz Scanlon), there were other reasons which inspired me to get to work on GRG. First off, the dolls I played with during my childhood years didn’t look like me. Of course, they had roles - princess, flight attendant, rockstar - and they always dressed impeccably well. Looking back, I wish that there was a doll that would have sparked dreams of adventure and action, dreams that would help me see and feel like my real self. And while my parents and my school encouraged me to be active, athleticism just wasn't expected. Years later, I would pick up a racket and discover that I indeed had skills. I wish I'd started earlier. I'm working to make Get Real Girl a real alternative for girls because I believe every girl should get into the game and participate in life. I want a toy that offers girls the opportunity to imagine they can realize their full potential.

We are committed to achieving better outcomes for girls around the world. Our realistic sport/adventure characters are designed to do just that – encouraging adventure play, leadership, and confidence that anything is possible.

I created the Get Real Girl project under a new email account, but I am an experienced backer and supporter of Kickstarter. I'm very excited to introduce Get Real Girl on Kickstarter as my first creative project - let's get funded!

MICHAEL COOKSON

As an original founder of Get Real Girl, I'm thrilled to realize our mission of empowering girls through play with a great team of talented individuals. I am a former CEO of Wham-O, co-founder and chairman of Wild Planet Toys, and co-founder and CEO of Aviva Sports. I have deep experience with consumer products and I've built, bought, turned around and sold successful companies. I dare for a company to be great and I dare for a company to make a difference.

ARJUN GUPTA

I love working on mission-driven projects with great content and talented teams. As a publisher and strategist, I've been developing and delivering creative work for global audiences since my early days in book publishing. I'm a former Managing Editor of the Aperture Foundation who has also founded early stage ventures for traditional and digital publishing. I also have a background in law and art history. I think developing action figures for girls relates to art history because it engages the issue of female representation... I think.

PAM NELSON

 I am a former competitive professional tennis player (Women’s Tennis Association) and have competed in all Grand Slam Events during the 90s. I'm an active Mom (of four kids) and I'm passionate about sports and children! In addition to my work with Get Real Girl, I am the CEO of Kidz Sports Hub. 

LIZ SCANLON

I'm an experienced communications consultant dedicated to partnering with companies that have a positive impact on the world and seek purpose beyond profit. When I was a kid, my Mom wouldn't let me play with Barbies because she felt they promoted unrealistic images of women. I learned to ski when I was 21 because we just weren't a "sporty" family. I'm also a Mom of two girls who can't get enough of the slopes!

Risks and challenges

Despite rave reviews from consumers and press when original founders, Michael Cookson and Julz Chavez, introduced GRG in 1999, avenues for distribution were not available at that time. Now, we are reimagining and reintroducing this line direct to consumer via a robust ecommerce platform and through other online channels such as Amazon.com.

An important part of our effort is in re-designing the GRG action figure to reflect today's engagement with ethnic diversity and more realistic representations of the female figure. In addition, a complete update to apparel and accessories is also part of reimagining the line. We are creating a new series of action figures based on a previous, but compelling concept.

Our focus will be developing, manufacturing, marketing and sales. Our potential for significant growth is based on a highly integrated marketing approach, social media, our website and its robust online content. In the future, we’d like to take advantage of creating content for digital distribution (a possible tv show) in addition to delivering on future licensing opportunities.

With the demographic audience of millennial Moms raised under Title IX, our mission is more resonant than ever before. Based on initial experience, we are forming a stellar advisory board including organizations such as the Women’s Sports Foundation, Sporting Chance Foundation, Bancroft Arneson Expeditions, and some of the top women athletes in sport today.

We recognize that in this day and age, more and more kids are opting for screen time instead of playtime…Not only is screen time an issue, but statistics show that obesity rates have “more than doubled in the past 30 years” according to U.S. Centers for Disease Control and Prevention.

Moreover, between 2008 and 2013, sports participation and fitness significantly dropped among children ages 6-12 (Sports & Fitness Industry Association). Others have recognized these disturbing trends…The “Let’s Move!” initiative, launched by the First Lady, is dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams.

We whole-heartedly agree, and say it’s time to “Get off the sidelines and get into the game!” (Phrase by PR Expert, Kimberly Capwell, Board Member)

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Get Real Girl Power Band

    Show your support for empowering girls everywhere and wear this Get Real Girl Empower band with pride. It’s all on the wrist!

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    Pledge $25 or more About $25

    Get in the Game T-shirt

    Classic and contemporary, the Get in the Game T-shirt recalls when Title IX became law, prohibiting discrimination on the basis of sex in public schools across the nation. Celebrate the power of change that helped increase girls’ participation in sports by 1000% - Consciousness and cool for everybody!

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    Pledge $30 or more About $30

    The Real Deal

    Get in the game early and be one of the first to get a Deluxe Action Figure Set while quantities last - this the real deal for the whole package: 1 of the 4 GRG action figures with all the cool clothes, accessories, equipment, and a passport to the best sporting adventures ever.

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    Pledge $50 or more About $50

    Empower Enthusiast

    For the dedicated GRG supporter - 1 Deluxe Action Figure Set, the Get in the Game T-shirt, and the Power band - and you're ready to play.

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    Pledge $75 or more About $75

    Know the Score

    1 Deluxe Action Figure Set plus the power band and the T-shirt, and the GRG water bottle.

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    Pledge $100 or more About $100

    Dynamite Duo

    2 Deluxe Action Figure Sets plus 2 power bands so friends or siblings can get in the game together and double the fun.

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    Pledge $200 or more About $200

    All Star Set

    All 4 Deluxe Action Figure Sets - soccer, snowboard, basketball, and surf with all their accessories, and equipment. The All Star Set rolls up the ultimate play date adventure into one big reward package!

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    Pledge $300 or more About $300

    You've Got Game

    2 Deluxe Action Figure Sets - with their meticulously detailed accessories and equipment PLUS a special, Limited Edition Set - one of 75 - for the collector.

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    Pledge $500 or more About $500

    Championship Set

    You champion the GRG mission to empower girls and at this level of support you get 2 of the Limited Edition Sets PLUS 2 Deluxe Action Figure Sets AND double the swag - 2 t-shirts and 2 power bands for yourself and for the little girl in your life!

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    Pledge $1,000 or more About $1,000

    MVP Set

    All 4 of the Deluxe Action Figure Sets and All 4 of the Limited Edition Sets PLUS a limited edition print of one GRG figure design - an original work of art to go with the original GRG crew!

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    Pledge $2,500 or more About $2,500

    All-In

    All 4 of the Limited Edition Sets, all 4 Deluxe Action Figure Sets, and all four of the Limited Edition Prints of the GRG figures. You are now all-in the game.

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    Pledge $7,500 or more About $7,500

    Lucky 13

    All the Deluxe Action Figure Sets, ALL the collectibles, and a week at a premier soccer camp run by one of team USA’s legendary players!

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Funding period

- (30 days)