This project's funding goal was not reached on June 29, 2012.
About this project
For every woman who has shopped shirting and has been forced to settle for an ill-fitting dress shirt, we want to help you be at your best. This project is for you.
Mission: The moment you walk out the door, you are presenting yourself to the world. Most days people step outside wearing dress shirts they know don't fit them properly. Then for that big meeting, or an interview, they pull out that one shirt they bought four years ago they only wear on special occasions. We’re here to make every day, that special day, because when you look your best, you feel your best. And when you feel your best you're at your best.
*Large version here
For professionals who appreciate the fit and finish of custom, Blank Label is the online clothier that helps you be at your best because it's made just for you.
Background: For the past two and a half years, Blank Label has served over 20,000 male customers be at their best, every day. We believe our customers are better than the poorly fitting dress shirts in their wardrobe. From day one we have had women writing in requesting that we launch women's. As a small up-and-coming brand, resources are always limited and until now we've focused our attention on delivering a great men's experience. Washington Post's Slate Magazine ranked the three top custom shirt vendors and rated Blank Label as they brand they'd most likely come back to.
How It Works: Custom design dress shirts means you can choose the type of collar shape, whether you want to add a subtle collar lining or go bold with a contrast collar fabric. You can do the same for the cuffs, button placket and front of the shirt, with a plethora of interesting customization options. You can also have the shirt embroidered with your name on the inside of the collar to really make it yours. If you'd rather leave the design up to us, we'll have a ready-to-size collection.
We have three sizing options to get you a custom-made fit. The easiest option involves no measuring. It works off basic sizing information you likely already know such as your bust size, length, waist measurement, and hip measurement. Working with these numbers we'll be able to improve the fit of your newest favorite shirt since your current dress shirt is probably only based off one single measurement. For something more accurate from the get-go, we provide instructions on how to measure your best fitting shirt with our help guide for an even better fit. From there, we'll make a unique pattern just off your measurements, cut the fabric and start stitching. Every shirt goes through two layers of quality control and is shipped to your door in two to four weeks.
All our manufacturing is done in Shanghai in a comfortable, air-conditioned facility, where you'll be able to find our Founder, Fan Bi, on the production line 50 days a year always exploring ways to make the experience and product better for our customers.
All our shirts are bespoke, 100% individually hand-cut, hand-stitched and hand-sewn just for you.
Service: We understand better than anyone custom sizing can be challenging and sometimes it isn't perfect the first time. For first time customers we offer free returns and a new shirt with adjusted sizing. And all our returned shirts go to charity. If you need help with any step of the ordering or returns process, we have our 781.583.1688 number at the top of every page where you’ll find Aisha, Aya or Kaila on the line, ready to help. Oh, and did we mention free shipping!
Funding: In the past six months, we have received an overwhelming number of emails from women, including those who have even ordered men's shirts off our site for themselves. Furthermore, albeit a small team, Blank Label is mostly run by women, and our ladies can't wait for us to launch our line of customized women’s dress shirts too. Custom manufacturing where each shirt can have over 40 unique specifications is a hard production challenge. And the upfront cost and risk is overwhelming for our young brand and small team so we're hoping to have you participate in our mission for an awesome customized women’s dress shirt experience. With your help and Kickstarter, we'll finally able to properly invest in the technology, pattern making, fabric purchasing and additional equipment required to launch women's custom shirting. We have limited each tier because all our shirts are individually made and hand-stitched. Once the tiers fill out, we will not be adding more. The fact is, we want to perfect the shirt buying process for women, empowering you to be at your best. Thank you for your support.
Reward 1 House Cotton can only be redeemed for a woman's shirts.
Reward 2 Premium Cotton can only be redeemed for women's shirts.
Reward 3 A Couple can be redeemed for one women's shirt and one men's shirt.
Reward 4 The Fiver can be redeemed for up to three men's shirts.
Reward 5 Set For The Year can be redeemed for up to six men's shirts.
Reward 6 Boutique Corporate can be redeemed for up to 25 men's shirts.
Reward 7 Top Tier can be redeemed for up to 65 men's shirts.
- (30 days)