I Heart Tea
I Heart Tea
I HeartTea has a premium organic health tea range to endorse happy healthy living. Blending together a unique and optimum mix of herbs.
I HeartTea has a premium organic health tea range to endorse happy healthy living. Blending together a unique and optimum mix of herbs. Read more
I Heart Tea is an Australian family based company located in sunny Cairns, Queensland in Australia. We strive to deliver a premium range of healthy Australian organic range of teas which benefit you for any occasion putting emphasis on your health and vitality as our mission. We put heart and love into our premium organic Australian health tea range to endorse happy healthy living by blending together a unique and optimum mix of herbs. Our team has two founders, Hans and Chom who came together with the prospect to make a business out of our joy for herbal tea. We have a third team member, Kirsty who helps steer our business in making healthy herbal tea. Together we make I Heart Tea a healthy vision for all that try our premium herbal health tea range.
What are we planning to make?
We have carefully researched and selected the potential health qualities and benefits our tea blends deliver in providing what is important to you as our imperative. It is our intention to fulfill our mission and provide a premium range of Australian products which you can trust as we use Certified Organic ingredients with Natural Pandanus to ensure you are having the best blends possible together with the assurance we are Australian made and owned. We have 5 different blends available in loose leaf pack (40 grams) or 15x tea bag pack. Our 5 blends are listed below:
I Heart Detox Tea - https://www.iheart-tea.com.au/products/i-heart-original-tea-loose-leaf-40-gram3 or https://www.iheart-tea.com.au/products/i-heart-chill-tea-tea-bags-50-grams
I Heart Detox Tea is a nourishing tonic which has fantastic cleansing herbs that have been blended specifically to aid in the elimination of toxins in the body, while tasting absolutely delicious.
Ingredients: Pandanus Amaryllifolious, Burdoc Root*, Nettle Leaf*, Dandelion Root*, Red Clover Flower*, Calendula Flower*, Liquorice Root*, Lemon Verbena*, Lemon Peel*, Rhubarb Root*, and St Mary’s Thistle Seed*; 100% Organic*.
Health Benefits: Please click the link to our Pinterest site for some of the ingredients health benefits of I Heart Detox Tea - https://au.pinterest.com/iheart_tea/i-heart-detox-tea/
I Heart Super Tea - https://www.iheart-tea.com.au/products/copy-of-i-heart-chill-tea-loose-leaf-40-grams or https://www.iheart-tea.com.au/products/copy-of-copy-of-i-heart-immune-tea-15-tea-bags-30-grams
I Heart Super-Tea is a revitalising blend with Siberian Ginseng and Echinacea which have been known to boost your immune system as well as giving you energy. This blend is combined with Pandanus that reduces total and LDL cholesterol absorption and the unforgettable flavours of Spearmint, Ginger and Lemon Grass. This is a refreshing drink enjoyed hot or chilled, will give you the boost you need to conquer the day!!
Ingredients: Pandanus Amaryllifolius, Echinacea Purpurea* (all plant), Siberian Ginseng*, Spearmint*, Ginger* & Lemon Grass*; 100% Organic*.
Health Benefits: Please click the link to our Pinterest site for some of the ingredients health benefits of I Heart Super Tea - https://au.pinterest.com/iheart_tea/i-heart-super-tea/
I Heart Chill Tea - https://www.iheart-tea.com.au/products/i-heart-original-tea-loose-leaf-40-gram3-1 or https://www.iheart-tea.com.au/products/i-heart-chill-tea-15-tea-bags-30-grams
I Heart Chill Tea has the soothing goodness of Chamomile and other great herbs to help you chill out and relax when trying to rest yourself after a busy day. With a wonderful aroma this tea will assist you in getting the rest you deserve when smelling the great combination of herbs we have selected.
Ingredients: Pandanus Amarylilfious, Chamomile*, Peppermint*, Lemon Balm*, Rosemary* & Blue Cornflower Petal*; 100% Organic*.
Health Benefits: Please click the link to our Pinterest site for some of the ingredients health benefits of I Heart Chill Tea - https://au.pinterest.com/iheart_tea/i-heart-chill-tea/
I Heart Immune Tea - https://www.iheart-tea.com.au/products/copy-of-copy-of-i-heart-chill-tea-loose-leaf-40-grams or https://www.iheart-tea.com.au/products/copy-of-i-heart-chill-tea-15-tea-bags-50-grams
I Heart Immune Tea is an effective blend of herbs with a yummy lemony flavour that reinvigorates and bolsters our tea drinkers immunity system. Help prevent the snuff and sniffles to keep you doing what you need to do to sustain you throughout the day.
Ingredients: Pandanus Amaryllifolious, Echinacea*, Lemon Myrtle*, Astragalus* & Siberian Ginseng*; 100% Organic*.
Health Benefits: Please click the link to our Pinterest site for some of the ingredients health benefits of I Heart Immune Tea - https://au.pinterest.com/iheart_tea/i-heart-immune-tea/
I Heart Original Tea - https://www.iheart-tea.com.au/products/i-heart-original-tea-loose-leaf-40-grams or https://www.iheart-tea.com.au/products/copy-of-i-heart-immune-tea-15-tea-bags-30-grams
I Heart Original Tea uses the premium natural Pandanus from the lush tropical fields of beautiful sunny Cairns to promote happy, healthy living. Carefully selecting the best leaves from our pesticide and herbicide free farm, I Heart Original Tea revitalises and promotes health. Traditional Asian health benefits of Pandanus deliver reduction in cholesterol absorption (bad fat) and the risk of coronary heart disease.
Ingredients: Pandanus Amarylilfilious; 100% Natural. Health Benefits: Please click the link to our Pinterest site for some of the ingredient
Health benefits of I Heart Original Tea - https://au.pinterest.com/iheart_tea/i-heart-original-tea/
Where did the dream come from?
The original idea was to sell Pandanus tea at first as this tea is rarely available. One business partner turned to the other business partner and said should we try and sell this tea and make a business out of this. The other business partner said I'll do some research on Pandanus Amarylilfilious. After some research on this herb it was said to have several health benefits which were excellent for your body and mental health. The main benefit we market on is the reduction of absorbing cholesterol which subsequently helps to lose weight and prevent coronary heart disease. From knowing this the other business partner said we should blend the Pandanus with other herbs to make a range of health teas which you can find on our website (www.iheart-tea.com.au).
What's your plan and what's your schedule?
We have been working on this business for a year now. We have developed the product with the ingredients, packaging and labelling and our website (https://www.iheart-tea.com.au) which is helping us with online sales together with our Facebook shop (https://www.facebook.com/ihearttaustralia/). Production so far has been hand packed at home which is limiting to how much we are able to sell and do. This is why we are turning to crowd funding to get us to move through to the next phase of the business. We have 4 phases we intend to move through which are:
1. Trial and test at local IGA supermarket.
2. Home pack and sell online and at the markets.
3. Get funding to expand and mass produce to grow market share.
4. Partner up with 3PL (third party logistics) provider and potentially a marketing partner. Look at growing the international market.
As for what we will be doing from crowd funding and our time schedule are as follows:
• Raise the money to mass produce - 3 months
• Buy supply's and send it to the tea producer to mass produce tea - 3 months
• Receive stock from tea producer and send backers rewards - 1 month
• Start selling online and in stores and advertise through Facebook and Instagram - on going when stock is received
• Build market share and contact organised 3PL provider (third party logistics provider) to partner with - 6 months / 1 year
• Continue to build market share and look for a marketing partner - 1.5 years / 2 years
What's the budget, what is the dream factor?
We have try to find where we can get the minimal amount to start mass producing here in Australia. Listed below is the cost associated with producing and selling the tea.
1. Stock to produce the tea - $27,645
2. Packaging - $7,575
3. Mass production - $26,100
4. Freight/delivery - $5,000
5. Storage - $1,000
6. Advertising - $5,000
7. Delivery to backers - $20,000
Total - $92,320 + 5% to Kick Starter
Why are we so passionate about I Heart Tea?
This business has been a dream for number of years now. There has been a lot of blood sweat and tears put into this business already. We have tried the markets and online sales with some success and interest and now we are ready to expand to the next phase. Being able to provide something which is immensely healthy and provides plenty of health benefits, makes this business a pleasure to operate. Knowing that we make a healthy contribution to our customers everywhere this business drives us forward to make this business a dream job. It was decided that we want to work for ourselves and have an additional income that could potentially be our primary source of income if done right. This being said, having the resources to get the business fully operational is a tough hurdle and crowd funding would help to attain this dream to get the business fully operational. Going through the process of doing business I hope to pass on my knowledge and know how to other budding entrepreneurs who want to drive themselves to operate their own business ideas and dreams.
Risks and challenges
We have looked at the challenges of crowd funding and find that if we don't make it then we will do another campaign and ask for less the next round. There may be funding available from other investors too which we will put into account when doing our next campaign. However, for the challenges we face the founders of the business have done extensive business training when at university and have got a certificate 4 in business management. Hopefully these credentials will assist in the crowd funding campaign. All the elements to this campaign have been thought through and the other agencies are informed and ready to put our plan here into action when the time comes.Learn about accountability on Kickstarter
- (45 days)