Friends, We are five days and only $276 away from the end of our Kickstarter drive for: Album Deux, the new Noah and the MegaFauna album. IF YOU DON'T FEEL LIKE READING THE REST, JUST CLICK AND PLEDGE HERE!!!
I wanted to take a second to thank all those that have pledged. The album is sounding fantastic and I cannot wait to share it with you!!! I also wanted to take a second, and try to explain why pledging and Kickstarter in general are so cool and so important.
There is an aspect of fundraising that feels a bit like panhandling. I bother you on email or Facebook and finally you give in and hand over some of your hard earned money. This of course is an overly simplistic way of looking at this relationship. Really you are supporting the arts, and that is a most worthy cause.
The fact is that the music industry has and is continuing to change at an exponential rate. As the business side of it contracts the traditional sources of income and production shrink too. Making art and records costs money. Since they no longer make the massive amounts they used to, it has become harder and harder to find the capital needed to create a worthwhile piece of art on the level that I want to.
The market has decided that music as an ethereal form that can be distributed online and only exists in the moment you are enjoying it, essentially has no value. It can be traded over email, or listened to on Spotify, Soundcloud or Youtube for free. Artists are encouraged to give away music and content in the hopes it will somehow increase exposure and result in more tickets sold on the road. I'm not making a judgment on that conclusion. In the history of humanity, the idea that you can become rich off of music is a VERY new phenomenon.
But Art still needs to be made. As David Mitchell puts it, "One writes songs because winter is eternal and if one didn't the wolves and blizzards would be at one's throat all the sooner". I still have sounds and songs in my head that I want to get out, I'll go crazy if I don't get them out, and there's the added benefit that I think you will enjoy them! Unfortunately, it costs money to make art. From the moment I commit to recording a song, to finishing and distributing it, there are thousands and thousands of dollars spent. Studios, personnel, musicians, mixing, mastering and printing then promotions... PR, videos, touring on an on and on...
Now that our traditional model of record company makes records, then sells records, is on the way out, who pays for it? I certainly do to a very large extent. But do we really want art and music to be more plutocratic than it already is? Do we want art and music to exclusively be a medium for people who can pay for it themselves? No more John Lennon's or Jimi Hendrix's because with their humble backgrounds, they could have never afforded that first studio experience!
Luckily, we now have a beautiful tool, that in many ways democratizes the costs of making a record, given to us by the same mechanisms that took away our previous earning power. We can now reach out directly to family, friends, and fans alike and let you know, a new record is coming that you are going to want to buy eventually, so buy it now and it will be that much better! We have Kickstarter!!! And you have a chance to invest in and be a part of the creation of this record!
So rather than me asking for a favor, (which it is indeed a HUGE favor!!!) let me ask you to support the arts. My art specifically! Pledge and pre-order a record today and let's finish strong!