Project image
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$26
pledged of $33,000pledged of $33,000 goal
2
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, February 22 2019 10:14 PM UTC +00:00
LatituneBy Latitune
First created
LatituneBy Latitune
First created
$26
pledged of $33,000pledged of $33,000 goal
2
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, February 22 2019 10:14 PM UTC +00:00

About

INTRODUCTION:

Hello good people, My name is Cheston Dooley (aka 'V!RTU' "The Hip-Hop Anchor"), I'm a 42 year young semi-retired rapper, that was born and raised in southern California-currently living in Raleigh, North Carolina.  I say I'm "semi-retired" because I'm smart enough to know that no one wants to hear from a 42 year old rapper, but I still love Hip-Hop enough to record a song when the feeling strikes me.  My creation is called "LATITUNE".  I conceived of Latitune as a result of being frustrated with the options available to up-and-coming musicians.  I was dissatisfied with how the music industry operates and I was discouraged by the way money always prevailed over talent.  

For the last 5 years I have dreamed of a website that was just for up-and-coming artists; the "Underdog's Revenge!"  A place where famous artists weren't allowed to go.  A place where the underdogs didn't have to compete with the top cats and the big money.  A place that would foster hometown support even in the most remote locations, and bring those future stars out of obscurity and into the world-wide spotlight they deserve.

SOME BACKGROUND:

I told a few of my close friends about my idea and they all agreed it was a good idea.  It would come up in discussion occasionally and I began to think more seriously about finding a way to bring it to life.  I knew that the idea could change the world, but I also knew that changing the world can be difficult and intimidating; and  I already had the ambition beat out of me from 15+ years of trying to make it big in the Hip-Hop world.

I really had no idea where to start.  Go back to school? Learn to make software? No way I could do that with 2 school age children of my own and a daily job, and family (all of which I stay dedicated to).  I knew I would have to enlist the help of a professional to help me realize my dream.  I started out looking on craigslist - no luck.   I asked family if they knew anyone that could help - no luck.  Eventually, one of my close friends referred me to a person he had met online that said he could help.  So I begin to email with him.  After communicating with him for about a week or so, he finally admits that my project is beyond his capabilities, but her referred me to a site where I could find the talent I was looking for......Upwork.com

I signed-up and posted my job offering $1,000 not knowing I was asking for a Rolls Royce for the price of a Matchbox car.  I didn't get any responses to my post for about 3 weeks.  Then BAM, a reply to my post! I hired a older guy (65+) that said he could help me, but it would be a little more than $1,000.  I agreed to get more money if he could bring my dreams to reality.  That was back in August 2018.  It was now, December 2018 and another $3,600 (Total $4,600) later and my progress was far from impressive.  I had realized the guy I hired, (the only guy to respond to my post), wasn't the right guy for the job.  

Considering I was over $5,000 invested (with securing my domain name, logo and other business expenses), there's no way I could stop.  I didn't come this far, just to come this far.  I decided to go back to Upwork and find a competent developer who has a track record of successful projects.

The new developer told me that I didn't get my money's worth the first time, but he can build on the work that has already been done, and transform that into the world-class product I want it to be.  I'm lucky enough (this time) to find a developer that is both competent and excited about my project.  He has quoted me a total of 900 hours of development and a total dollar figure of $20,000 (that works out to about $22 per hour - a STEAL for that level of expertise).  We will need another $10,000 to get started with proper hosting for the site (plus 10% > $3,000 for Kickstarter Fees) After that, we will be able to generate enough advertising/upgrade revenue for the site to sustain itself. 

One thing I've learned in life is that you'll get more support from people if you're trying to help other people, rather than trying to help yourself.   So, with that in mind, I decided to push forward and help tomorrow's artists avoid the pitfalls and lack of opportunities that plagued me.  

Help me to support all the musical underdogs of the world get their revenge on the music industry.  This is our chance to force them to change the way they do business.  If record companies approach high ranking artists from Latitune, those artists already have the numbers to negotiate with leverage.  Help me build a place where big industry and big money doesn't run the show.  A place that helps you find the home-grown talent that's right in your backyard, and watch as they climb in the ranks to become national and international stars.

Latitune is not looking to be another social networking site.  But we are looking to force a change in the music world that favors the artist. I envision having the "Latitune Charts" to be taken as seriously as the "BillBoard Charts" while at the same time, being the place where the underdog ALWAYS has a chance to take the #1 spot.

IN CLOSING:

Crowd Funding campaigns come in all shapes and sizes, from the down-right foolish, to the benevolent & noble, to the cool, to the fraudulent, but there aren't many that have the potential to change an entire industry (especially at a reasonable price).

If the way I've told my story has told you anything about my honesty, I hope you believe me when I tell you I am the right man for this job.  I have the music business and industry experience, and the perspective of an artist that fought the machine for years.  I'm self-motivated, I still believe in integrity and I'm super excited to bring Latitune to the United States and eventually the entire world!

Help me make my dream of making other's dreams come true.

IN THE MEANTIME:

We're in the process of building the future of the music industry, but in the meantime:

Go to the site! - www.latitune.net

Enter your email address to get LATITUNE updates from the LATITEAM.

Send us questions and help us build our "Frequently Asked Questions" page.  

Get your questions answered by Latitune founder, Cheston Dooley.

Get automatically entered into monthly drawings for Latitune T-Shirts.

Don't forget to watch our short promotional video!!

Sincerely,

Cheston Dooley

Risks and challenges

If this project reaches its goal, the only risk is time. There maybe a few elements of the software development that are difficult to estimate in terms of man-hours. A successfully funded project will 100% result in a world-class product.

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    Receive a "THANK YOU!" email from the founder and get your name listed on the "Sponsors" page of the site (when it launches) @ Boss Level (name of your choice will display - family friendly only) You will also receive a list of intended upgrades, and one LATITUNE T-Shirt in the size of your choice.

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Funding period

- (30 days)