The Half Century Coat Is:
1. A Nearly Indestructible Wool Coat, made in California from Natures Most High-Tech Materials. We’ve spend years testing and designing the perfect year-round coat thats ready for anything you throw at it!
2. Strong. Very Strong. Our reinforced wool is over 6x stronger than cotton. Our thread is is expedition-gear worthy and paired with the strongest stitching in the game. Our all natural buttons are made from the Tagua Palm and are even harder than several metals on the mineral scale. It's as close to indestructible as apparel comes.
We are offering 3 exciting color options. Standard is Heritage Red, and Stretch Goals for Midnight Blue and Checkered White each require 200 order requests to pass through to manufacturing. We are currently on track to unlocking both of these goals!
3. Designed to Save You Money. In a world where clothing is meant to be disposable, this coat promises to outlast anything else in your closet, saving you money by reducing your outerwear budget.
4. Natural and Sustainable. Made almost entirely from natural materials, this coat eases the strain put on our environment by other clothing brands.
5. Comfortable 365 days a year. It is fully breathable, moisture wicking, odor-repellent and anti-microbial. Meaning it always stays fresh without ever washing it. Yes, washing is optional, but never necessary.
6. Proven To Last At Least 50 Years. Inspired by the incredibly robust build quality of mid 20th century outdoorsman and work coats, but further strengthened with reinforced materials. Our detailed quality control ensures each coat is worthy of its journey before it is shipped out.
7. Shipped Direct. We cut out the middleman and are able to bring you the Half Century Coat at 50% off retail. After our campaign, it will retail for $250. Similar wool coats can sell for up to $500, but most of that goes toward some brand name, and even those can’t compare to the Half Century Coat.
True Unisex Fit
The Half Century Coat was was created from a fully custom template unique especially to us. It was designed from the very beginning to fit equally well on men and women. A double pleat is combined with a form fitting taper which compliments the chest and hips, which helps give a slimming and tailored look on all sizes.
We are offering 6 sizing options that accommodate everyone from waist size 20-40+. Below is a fit guide in both inches and centimeters. For female customers looking for the classic “boyfriend” fit, we recommend going up 1-2 sizes. Please message us if you have any questions about your sizing.
Our factory can make a handful of optional customized coats during our campaign. If you select to pre-order the “Custom Coat” option, you will have the ability to choose from a dozen different color options in both the the checkered pattern as well as some solid colors. You will work with a team member to make your selections after the campaign is concluded. Pricing is $495 and limited to 10 exclusive customers.
Add an awesome 10” x 55” scarf to your order for only $19. You can mix and match from 3 color choices.
Risks and challenges
We have all designing, manufacturing and logistics sorted out. We have been working on this project for almost 3 years now, and would only release it for pre-orders when we felt 100% confident and ready. We have a great relationship with our suppliers and manufacturing and know that we will deliver in a timely manner. We hope you feel confident in our project! If you have ANY questions or concerns please message us and we will get back to you in a timely manner.Learn about accountability on Kickstarter
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