FFIRME®, a new mobile holder like no other, that never falls
FFIRME®, a new mobile holder like no other, that never falls
FFIRME® is the first single-piece mobile holder made of elastic material and press-fitted between the dashboard and the windshield.
FFIRME® is the first single-piece mobile holder made of elastic material and press-fitted between the dashboard and the windshield. Read more
FFIRME® is the only support for smartphones in cars that, if it is properly placed, NEVER FALLS. The reason is very simple, it is the only one that respects Newton laws!!
> WHY ANOTHER HOLDER? THERE ARE LOTS OF THEM!
Fernando and Ángeles were two responsible parents...
...that had to take their children to school sports competitions around Barcelona with the hope that their kids became the new Messi or the new Pau Gasol.
So they had to go to places in Barcelona where they had never been before, and started to use Navigation Apps regularly
But at the same time that the flame of the their hope to have the future Pau Gasol at home was going weak and weak, their anger was increasing realizing that there was no device capable of holding the smartphone efficiently and with the security that it will not fall in the next curve or bump...
Fernando then thought about how to create a new design that dramatically improve the performance of all existent supports and started to create early prototypes based on a totally new approach.
In a given moment Fernando contacted with Mario, Industrial Engineer, to evaluate and improve Fernando's approach and as a result of this join, FFIRME® was born!!
> HOW DOES IT WORK
Our mobile holder cannot fall because it is always ON the dashboard.
The FFIRME® holder works thanks to the high friction of its material as well as its elasticity, both, holding the mobile, and being fixed to the car press-fitted between the dashboard and the windshield.
> MAIN FEATURES
These are the main features of our patented mobile holder:
- Superior performance, it never falls.
- Perfect vision angle.
- Use navigation (or other) apps without fear of falling.
- Ideal for use your mobile as a dash cam (front and rear).
- Highest Quality, almost indestructible.
- Ideal for branding.
- Designed, developed and tested by engineers.
- Can be used also at home, at work,...
- NFC chip included to trigger desired apps automatically.
> HOW TO USE IT
You can place the holder in the car and afterwards place the phone in it or the way around; it is up to you:
TO PLACE THE HOLDER
- Choose an area of the dashboard with no (or little) slope.
- Push the FFIRME® Holder towards the windshield.
- Drag on its base on the dashboard, until it fits firmly.
Continue pushing (on the top and on the base), pressing slightly until it fits perfectly.
TO PLACE THE PHONE
Separate both claws and place the mobile phone between them, taking care that no button keeps pushed, slide the mobile sideways if needed.
Be sure the phone is placed correctly in the claws, as shown in this video:
> MAIN USES
Use your fav apps while driving
GPS Nav apps, Dash Cams, Parking locators, Gas locators, etc. These are the most obvious uses, but no the only ones!!
Improve your security
This is very important. Most of the accidents due to the use of mobile phones at car are because of distractions while trying to find and manipulate it when starts ringing.
If you put the phone in the FFIRME® Holder always, you'll drive safer.
"I put my phone on the support before fastening my seat belt. It has become a routine for me before start driving" - Jordi Martín
A nice clock app in your bedside table, music player in the living room, view and share content like videos or photos, listen to the radio while shaving...
Place your phone with the perfect angle for visibility and use on the desk. Answer calls using the handsfree feature.
> SUPPORTED PHONE SIZES
FFIRME® Holder is available in two sizes, M and L. Choose yours according with your phone width:
Size can be selected in one holder rewards. In the other rewards sizes will be served half/half.
- For average smartphones (around 70 mm / 2.76 inch), choose any size.
- For bigger smartphones, choose SIZE L.
- For smaller smartphones, choose SIZE M.
> AVAILABLE COLORS
Color can be selected in one holder rewards. In the other rewards colors will be served half/half.
> REWARDS AND PRICES
Just to be crystal clear; we plan this campaign to be able to pay our first production mold without borrowing money from banks.
So, after making all cost estimates, the prices result in very significant discounts* that we offer entirely to you in the rewards.
* The expected Retail Price for our holders will be around 20 EUR. Savings are calculated using this reference.
Also you have to bear in mind the shipping costs. If you request a reward of more than one holder, then logically the deliver price per unit is lowered.
Rewards shown in grey in the table are available with and without shipping for the case you are from Barcelona or Sevilla (or you plan to go there) and you prefer to pick up your order.
> CONTACT US
If you have any concern or question of any kind do not hesitate to contact us via Kickstarter or through our email:
There is a lot of people that has been involved in the development of this project. We'll try not to forget anybody:
Lezka (CentralPitch.com TV), Gerard Gausfain, Jordi Martin (CanguroEnCasa.com), Sergio Torres (Santiveri), Àngel Gómez-Sala (x2), Alfred Tamayo (ASTCARENYS, S.L.), Fernando Gallego (Ingenias Creaciones, Signos e Invenciones), Boris de Villars (Vision-Plast.com), Salvador Sastre (BSIC.eu), Querol & Yzaguirre Abogados y Roger Moreno, Pere Botella (UPC), José Luis Lajusticia, Manel Domínguez (Ubiquity), Fernando Guirao Núñez (Instagram), Manuel Valdivieso, Anaïs Sánchez.
Risks and challenges
In this kind of projects, the main risks relay on the industrial part since it is easy to underestimate the huge effort to do in order to develop any product that requires an industrial production, starting from scratch, with the highest quality.
For this reason we have spent more than half year in our research of the perfect industrial partner that was able to produce our device and fulfill our expectations and requirements.
Finally we decided to partner with a Hispanic-French company with huge experience as provider of the most important car industry companies. All the prototypes that you can see here are produced by them and despite being prototypes, they could be perfectly be commercial items because of its quality!
DESTINATION OF THE FUNDS
As stated above, we plan this campaign to be able to manufacture our first production mold without borrow money from banks.
- PRODUCTION MOLDS
As you know, molds are very expensive. We have done several molds for prototyping in order to reach the final design and now is the moment to order the production molds (and other tooling) in order to start the production.
- PRODUCE YOUR HOLDERS
Obviously apart from the molds and tooling we need to manufacture all the holders, and this is the second main destination of the funds. If we success we'll have to manufacture at least 1200 FFIRME® Supports.
- SEND THE HOLDERS
Finally the FFIRME® holders have to be delivered to all our backers across the world :-)
- (40 days)