Funding Canceled Funding for this project was canceled by the project creator on April 5, 2013.

Update #8

The MacDock Adventure is Over

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Dear Backers,

I know it's been some time since my last update. Let me start by saying thank you! You guys are awesome, you saw my product, you believed in me and you joined my adventure.

I won't be pursuing the MacDock any longer and If you simply want a cool Docking Station and don't want to continue reading why I've taken this difficult decision click here and use the discount code "macdock" for a special $20 discount. 

 What a journey it's been! And looking back I wish I could have shared more of my week to week challenges as the campaign progressed. It all started almost two years ago when I was finishing my masters degree that I had the idea of creating a beautiful product which addresses a day-to-day problem which hadn't been solved. One year later, I launched the MacDock Kickstarter campaign which was one of the most exciting days in my life. I felt like I was coming into a test for which I was perfectly prepared for. As a naive eager young entrepreneur with boundless faith and optimism; little did I know about all the challenges that were looming. As I recently heard from an experienced entrepreneur: "If we really knew what we have to do in advance we'd never start a company in the first place." 

 To keep it short: there were many challenges and I learned many lessons. I'd like to share 2 lessons that I'd tell my 2 year ago self with you: backers, supporters and young entrepreneurs. 

 Lesson 1: The importance of a TEAM. A challenge as big as the MacDock is impossible to tackle by yourself. Sorry Tim Ferris, but outsourcing isn't applicable everywhere. At least it's not applicable for a one-man startup expecting to outsource the technical design of a consumer electronics product. I had been working on the MacDock by myself and worked with contractors for all the activities I couldn't tackle such as technical design, website, Kickstarter video, etc. I worked on all the other activities such as sourcing the parts, patents, getting quotes, preparing the Kickstarter campaign, social media, PR, etc. It was lots of work and when I finally got to launch the Kickstarter campaign I hit the wall and realized that working by yourself isn't the best way to tackle a challenge this big. As a fact, any investor, hardware accelerator or experienced entrepreneur would say that the 3 most important factors for a startup are: Team, Product and Market. Team being the most important aspect of the formula. I sort of knew this before but I assumed that I could rely on contractors acting as proactively as a "teammate" would. Little did I know about the practical effects of the principal-agent problem, thanks business school. By realizing that contractors can't be considered team members got me to recognize that I needed a full-time teammate to work on the post-Kickstarter stages of the MacDock. 

 Lesson 2: Never underestimate the value of NETWORKING. At the time of the campaign I was working by myself from home in Hamburg, Germany and didn't involve myself in an environment where I could start looking for a co-founder. After some back and forth trying to find a co-founder in Europe, I decided to move across the world to the mecca of tech entrepreneurship: Silicon Valley. Now, as I write this I've been in San Francisco for 2 months having at least 2 meetings or meetup events a day. And I can't tell how much I've learned and the great people I've met. In Silicon Valley I had many conversations with entrepreneurs who've been there and done that. These conversations helped me understand what I could have done better and gave me a completely new air of energy and perspective. Which got me to accept that it doesn't seem to be the right time for me to devote all my energy to continue with a project with so much risk involved. I can now officially say I won't be pursuing the MacDock any longer. It has been a painful decision to take, but it is necessary in order to open new exciting opportunities. 

 If you're wondering "Where can I get a cool docking station now?" You won't leave empty-handed. I had the chance to meet with the Zenbox Team and managed to arrange a Kickstarter-priced pre-sale ($20 off) of their minimal docking station for everyone who backed the MacDock. With the discount code "macdock" you can get your own Zendock at their original Kickstarter price HERE. 

 I'm sorry for disappointing you and I want to give thanks to all you for believing in me and taking part in this adventure. I've also got special thanks to my brother for his support throughout the entire project and for the MacDock's awesome design, my father for his strategic advice and especially to my girlfriend who helped me to keep up in the hardest moments. 

 The closing chapter of the MacDock marks a new chapter in my life and now I'm heading off with a better toolset out of the lessons learned with the MacDock project and a new set of questions to get answered. If you'd like to stay tuned, you can follow me on twitter @JanSapper or feel free to reach out to me if you have exciting stuff to work on. 

 Warm regards, 

 Jan Sapper

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Update #7 - For backers only

Cancelled Funding

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For backers only. If you're a backer of this project, please log in to read this post.


Update #6 - For backers only

MacDock Air Postponed

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For backers only. If you're a backer of this project, please log in to read this post.


Update #5

Woot!!! Thank you!

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We have reached our goal and we still have 17 days of campaign to go! And that is thanks to all of you who believe in the MacDock and have backed us. It is incredible how much we have learned from this campaign and it is great to see that we are doing the right thing. 

We are truly thankful to all of you who have also shared our project. Seeing MacDock on the wall of so many Facebook profiles, blog posts and twitter updates, makes us feel we are part of a community of people all around the world that believe in the power of good ideas. 

Now a new challenge begins, on this second stage of the Kickstarter campaign, we want to see how far we can go together. You are all invited to become ambassadors of the MacDock. Share this project with everyone you know, on Facebook, TwitterPinterest or just tell your friend about us in the tube (subway).

And if you haven't shared the MacDock, you can do it here!

New limited reward level: Prototypers Club

You can receive an early "rough" version MacDock a month or two earlier than everyone else, to provide feedback and help us make the best product we possibly can. Once we finalize all the details with your feedback baked in, you'll then receive another MacDock in finished format! Plus, you'll have one of the world's only version1 MacDock! 

Stay tuned for more awesome news coming soon! Yes, we mean you MacBook Air users. ;-) 

Cheers,

Jan & Sapper Products Team


Update #4

Duo Pack and Media Outreach

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The Duo Pack is here!

Many of you messaged us last week saying you want a MacDock Pro and a MacDock Pro Retina. Well, now you can have it! 

We have added a new "duo pack" reward level to satisfy the need from people who have two workstations or want to gift one to family or friends. This reward level also includes international shipping. 

Media outreach: Give us a hand!

You guys are awesome and you are the ultimate example of early adopters, and we need to reach people just like you! So if you'd like to give us a hand ask yourself this: "How would I best reach people like me who would love to know about the MacDock but haven't yet?" 

If your answer is "through social media" you can easily let people know about the MacDock here http://bit.ly/MacDockShare 

If your answer is "through blogs and news", you could help us reach the big guys or contact friends who have blogs. We need to get the big Apple-related blogs to hear about us. Today we were featured by cultofmac in one of my favourite articles about the MacDock yet. To keep up with high profile posts we have identified some awesome Apple related blogs that usually cover Kickstarter projects and haven't covered the MacDock yet: engadget, 9to5mac and TUAW.

engadget and TUAW: They both have the "tip us" button. If you know a better way to reach them other than that button, please message me or comment below.

9to5mac: Jordan is the guy who has covered most of the Kickstarter projects that appear in 9to5 mac. His email: Jordan@9to5mac.com we have written to him with no response yet. Maybe one of you guys succeeds in getting through to him.

Well that's all we have for you today and stay tuned for more exciting things to come!

Cheers,

Jan & the Sapper Products team

P.s.: Here is the video for anyone who would like to change his reward from one MacDock to the MacDock Pro and MacDock Pro Retina duo-pack.


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    Early Adopter. Congratulations! You will be one of the very first owners of the MacDock Mini for the MacBook Pro. One model fits all post july 2009 MacBook Pros! The planned retail price is £48. Thank you for backing us!

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    MacDock Pro! You will be one of the first proud owners of the MacDock Pro which fits all post July 2009 MacBook Pros. You will be one of the first to receive the docking station. The planned retail price is £82. Thank you for backing us!

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    Duo Pack: MacDock Pro and MacDock Pro Retina. INTERNATIONAL SHIPPING INCLUDED. Once we ship, we'll ask you to choose between Black Slate or MacBook Silver.

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Funding period

- (44 days)