Project image
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$5,450
pledged of $30,000pledged of $30,000 goal
49
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, October 20 2013 12:47 AM UTC +00:00
$5,450
pledged of $30,000pledged of $30,000 goal
49
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, October 20 2013 12:47 AM UTC +00:00

About

Thank you to all our wonderful supporters!

We are looking forward to distributing our products in Santa Barbara in the very near future. Please check our website for developments and to sign up for our newsletter (www.outeraislegourmet.com). Please also like us on Facebook and follow us on Twitter. Jeanne will also continue to provide recipes and give updates on her blog (www.outeraislecreations.com).

Press for Outer Aisle Gourmet -

Celiac Corner (Product Review): "I don’t think I can come up with enough complimentary adjectives to describe the (pizza made with veggie pizza crust), so I’ll mention the first that came to mind – OUTSTANDING! . . . In addition to the delicious taste and added nutritional benefits of the Outer Aisle products, what I appreciated most was the convenience."

KEYT News, Santa Barbara, CA: Video clip at https://vimeo.com/77272439.

Yahoo Finance: "Outer Aisle Gourmet . . . Veggie Pizza Crust, Veggie Pasta, Veggie Rice and Veggie Bread . . . offer a delicious menu for athletes, vegetarians, diabetics, dieters, celiacs and health conscious eaters who will enjoy eating one to two servings of vegetables with every meal."

We at Outer Aisle Gourmet are pleased to present 4 of America's favorite foods - bread, pizza crust, rice and pasta - recreated with fresh vegetables and other natural products found in the outer aisle of every grocery store. 

Each serving of Outer Aisle's veggie bread, veggie pizza crust, veggie rice and veggie pasta contains one to two full servings of vegetables.  As such, they are all naturally gluten and nut-free and low in carbs, calories and fat.  Eating just one package of each of the four Outer Aisle products will reduce your calorie intake by over 1,500 calories and your carbs by over 360 grams compared to equivalent amounts of traditional whole wheat bread, brown rice and wheat-based pizza crust and spaghetti.

With Outer Aisle, finding gluten-free foods that are also low in carbs is no longer a challenge.

What is truly amazing about Outer Aisle's vegetable-based products is that they taste absolutely delicious.  But don't take our word for it.  One of the main reasons we're doing a Kickstarter campaign is to give as many people as possible a chance to try our veggie products and give us feedback.

Have you taken gluten and/or starches out of your diet?  Are you a Mom looking for delicious "veggies in disguise" for your kids young and old?  Are you following the Paleo, Zone, Mediterranean or DASH diet?  Are you an athlete looking for low-carb, high-power fuel?  Or are you just trying to include more vegetables in your diet?  We believe that once you’ve tried our vegetable-based versions of these American standards, you won’t want to go back to the high-carb originals.

Outer Aisle's products have truly changed our lives for the better.  We sincerely hope they will do the same for you and your family. 

Our Story

Outer Aisle Gourmet was started by Jeanne, and has become a family project, with a lot of help and support from her husband, Dan, and their four boys, Justin , Jordan, Jon and Jason.  As someone who was born and raised in New Orleans, Jeanne grew up with great tasting food and a love for cooking.  As a Mom and a long-distance runner, she is equally passionate about health, and, in particular, making great-tasting, healthy meals for her family.

A few years ago, Dan and Jeanne noticed that, in the busy-ness of life, they had fallen into the trap of relying more and more on the convenience, comfort and quick, but empty energy of bread, pasta, rice and other hi-carb foods.  They were not happy with the results.  So they decided to make a concerted effort to increase the vegetables and fruit in their diet, and minimize the gluten, processed carbs, starches and sugars they consumed. 

With no particular plan other than to make healthier meals her family would enjoy, Jeanne started experimenting in the kitchen with vegetable-based substitutes for her family's favorite foods.  First came a rice substitute made with cauliflower that she could serve with shrimp creole, take-out Chinese and Thai food and similar dishes.  Not only did our family and friends who tried the new veggie rice find it acceptable, they actually liked it better than the old high-carb version. 

Veggie "rice"
Veggie "rice"

Next came a bread substitute made with baked cauliflower.  Dan and Jeanne were thrilled to be able to eat sandwiches again, and to have something healthy to put hummus, guacamole or olive oil on, while, at the same time, sticking to their plan to avoid gluten and excess carbs.  And they were happy to know that each piece of bread contained a full serving of vegetables. 

Veggie "bread" sandwiches
Veggie "bread" sandwiches

Jeanne then figured out a way to make a spaghetti substitute from zucchini, and, the next thing we knew, veggie pasta topped with olive oil, garlic and shrimp was a favorite with our family and friends and a regular meal in our house.

Veggie "pasta" with olive oil, garlic and shrimp
Veggie "pasta" with olive oil, garlic and shrimp

How do you top great tasting veggie rice and pasta and fresh-baked veggie bread?  You make PIZZA.  For Dan and the boys, the biggest hit of all has been Jeanne's barbeque chicken pizza, spinach and feta cheese pizza and margarita pizza with veggie crust made with cauliflower.  Imagine a mouth-watering pizza with a gluten-free crust that includes two full servings of vegetables.  Enough said.

Besides tasting great, all four of these products have a way of feeling light when eaten, but keeping you satisfied ("fueled") for hours.  When you think about it, this is not surprising.  They are, after all, made with vegetables.  Our boys, who are active and health conscious, particularly like this aspect of the Outer Aisle products.

Spinach & feta and BBQ chicken pizza on veggie "pizza crust"
Spinach & feta and BBQ chicken pizza on veggie "pizza crust"

If Jeanne's imagination is the seed, it is our wonderful friends and family members who are responsible for planting and nurturing the idea of forming Outer Aisle Gourmet and bringing the Outer Aisle products to market. And it will be you, our supporters and future customers, who will determine if these products will help advance the growing movement to natural, healthy foods that is changing the way America eats.

Outer Aisle's Products

Outer Aisle's veggie rice is made with cauliflower.  The veggie pasta  is made with zucchini.  They contain no artificial ingredients.  Here are the Nutritional Facts for the veggie rice and the veggie pasta.

Outer Aisle's veggie bread contains 80% cauliflower and three other whole food ingredients. The veggie pizza crust contains the same ingredients as the veggie bread, plus Italian herbs.  They also contain no artificial ingredients.  Here are the nutrition facts for the veggie bread and veggie pizza crust.

Jeanne also has four other products in development for future release.

The Business

Jeanne spent many months getting the veggie bread and veggie pizza crust recipes just right before starting to sell the Outer Aisle products to friends and family members. The response to the products has been overwhelming. Many of our existing customers have asked Jeanne to expand production so their friends and family members can also try Outer Aisle's products. We have included testimonials from a few of our customers at the end of this summary.

We are very excited that Kickstarter is providing the platform to allow us to introduce Outer Aisle's veggie bread, veggie pizza crust, veggie rice and veggie pasta to a nationwide audience.

Up to now, Jeanne, with Jason's help, has been working from a local community kitchen. During this time, Dan and Jeanne have also focused a great deal of time and energy developing ways to produce Outer Aisle's products in large quantities. If our Kickstarter campaign is successful, we will be able to move to a shared commercial baking facility, purchase additional equipment and implements and put these larger scale production methods into practice. Eventually, we hope to have our own commercial kitchen and baking facility designed specifically for production of Outer Aisle's unique products.

Our longer term goals are to build the capacity to produce the Outer Aisle products in very large quantities and distribute them nationally.  As you can imagine, there are unique challenges to creating, producing and distributing products with fresh vegetables and other natural ingredients.  We believe, however, that this is the wave of the future, and we are committed to making it happen.

Your Contribution

Your contribution toward our $30,000 goal will help us bring the Outer Aisle products to the local market, including:

  • Completing packaging designs for the veggie pizza crust, veggie rice and veggie pasta,
  • Purchasing additional additional equipment, implements and supplies, and
  • Moving into a shared commercial kitchen and baking facility
Dan, Jeanne and Jason thanking Outer Aisle's supporters
Dan, Jeanne and Jason thanking Outer Aisle's supporters

Thank you for your interest in Outer Aisle.  With your help, we will be able to take the first step toward making Outer Aisle's products available in a market near you. 

Testimonials

“Outer Aisle Gourmet.... one word... AMAZING!!! All of their products are simply amazing! I have four kids and they all LOVE the veggie pasta and we're having so much fun creating individualized specialty pizzas! It's healthy and it tastes great... I couldn't ask for more! Thank you Outer Aisle Gourmet!!!”  Theresa B. – Santa Barbara, CA

"OAG products are ingenious!  As someone who is very carb conscious, I love that I can "indulge" in cauliflower breads and zucchini pasta without the guilt and extra calories and additives of regular starches.  And what a great way to get in all your veggies for the day!  Awesome products!!"  Catherine B. – Baton Rouge, LA

“I am a true blue carnivore so was skeptical of OAG products.  After trying the veggie pasta, rice, and bread in delicious combinations of pizza (the bread), Kung Pao chicken (the rice), and a creamy pasta sauce (veggie pasta), I was pleasantly surprised!  Not only did I enjoy the taste, but had the added peace of mind knowing I was eating more nutritiously and with a much lower fat content.  Thank you OAG for giving me a healthy, delicious, and versatile option.”  Karen G. – Santa Barbara, CA

Risks and challenges

We have spent a significant amount of time planning in order to minimize potential problems. However, as with any startup, we expect to face challenges. The primary risks and challenges we see are:

Product Changes. As we receive feedback and move to larger scale production methods, it is possible that we will make changes to the appearance, ingredients, packaging, etc. of the Outer Aisle products.

Packaging and Shipping. Shipping food products that need to be kept cold in a cost effective manner is a big challenge. We have done much research and analysis to determine the best way to accomplish this. However, some aspects are out of our control, including weather (e.g., an unseasonable heat wave may delay delivery), the delivery options offered by the major carriers when we ship and whether the carrier we use will deliver according to schedule.

Suppliers, vendors, etc. We will be working with a number of suppliers and vendors (e.g., food brokers and equipment suppliers). Any delays, shortages or other problems that affects any of them will likely affect us.

Kitchen/Baking Facility. We have identified a shared commercial kitchen/baking facility with available time. However, until we reach our goal and secure the facility, this could change.

Shipping Date. We have chosen a conservative estimated shipping date to allow for potential delays. Despite this, it is possible that problems will arise that will force us to ship later than planned.

We will keep you updated if any of these potential developments occur.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    A heartfelt THANK YOU on our website.
    We appreciate your support.

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    Pledge $25 or more About $25

    Limited edition Outer Aisle T-shirt. Plus a heartfelt THANK YOU on our website.

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    6 backers
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    Pledge $89 or more About $89

    OUTER AISLE PRODUCTS: 1 package of veggie "bread," 1 package of veggie "pizza crust," 2 packages of veggie "pasta" and 2 packages of veggie "rice" (about a week's supply for 2 people). Plus a limited edition Outer Aisle T-shirt. Plus a heartfelt THANK YOU on our website.

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    Pledge $149 or more About $149

    OUTER AISLE PRODUCTS & COOKING LESSON: 1 package of veggie "bread," 1 package of veggie "pizza crust," 2 packages of veggie "pasta" and 2 packages of veggie "rice." Plus a 30-minute Skype cooking lesson with an owner. Plus a limited edition Outer Aisle T-shirt. Plus a heartfelt THANK YOU on our website.

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    Pledge $165 or more About $165

    SEND OUTER AISLE PRODUCTS TO A FRIEND: One order of 1 package of veggie "bread," 1 package of veggie "pizza crust," 2 packages of veggie "pasta" and 2 packages of veggie "rice" shipped to you and a second order shipped to a friend. Plus a limited edition Outer Aisle T-shirt. Plus a heartfelt THANK YOU on our website.

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    Pledge $235 or more About $235

    SANTA BARBARA POP-UP PARTY - 2 tickets for you and a friend to enjoy our delicious products. Plus 1 package of veggie "bread," 1 package of veggie "pizza crust," 2 packages of veggie "pasta" and 2 packages of veggie "rice." Plus a limited edition Outer Aisle T-shirt. Plus a heartfelt THANK YOU on our website.

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    Limited 3 backers
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    Pledge $499 or more About $499

    SAN FRANCISCO COOKING CLASS & OUTER AISLE PRODUCTS - 2-hour cooking class with founder, Jeanne David, featuring the Outer Aisle product line. Plus 1 package of veggie "bread," 1 package of veggie "pizza crust," 2 packages of veggie "pasta" and 2 packages of veggie "rice." Plus a limited edition Outer Aisle T-shirt. Plus a heartfelt THANK YOU on our website.

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    Pledge $499 or more About $499

    DENVER COOKING CLASS & OUTER AISLE PRODUCTS - 2-hour cooking class with founder, Jeanne David. Plus 1 package of veggie "bread," 1 package of veggie "pizza crust," 2 packages of veggie "pasta" and 2 packages of veggie "rice." Plus an Outer Aisle limited edition T-shirt. Plus a heartfelt THANK YOU on our website.

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    Pledge $499 or more About $499

    BATON ROUGE COOKING CLASS - 2 hour cooking class with founder, Jeanne David, featuring the Outer Aisle product line. Plus 1 package of veggie "bread," 1 package of veggie "pizza crust," 2 packages of veggie "pasta" and 2 packages of veggie "rice." Plus a limited edition Outer Aisle T-shirt. Plus a heartfelt THANK YOU on our website.

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    Pledge $1,000 or more About $1,000

    ONE-MONTH SUPPLY OF OUTER AISLE PRODUCTS & COOKING LESSON - One order with each of the following 4 products to be delivered each week for 4 consecutive weeks (4 orders in all) - 1 package of veggie "bread," 1 package of veggie "pizza crust," 2 packages of veggie "pasta" and 2 packages of veggie "rice." Plus a 1-hour personal Skype cooking class with founder, Jeanne David. Plus a limited edition Outer Aisle T-shirt. A heartfelt THANK YOU on our website.

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    Pledge $2,500 or more About $2,500

    PRIVATE DINNER PARTY FOR 10 IN SANTA BARBARA - Jeanne and 1 other owner will cook a great meal for you and your guests featuring the Outer Aisle products! Also includes one order with each of the following 4 products to be delivered each week for 4 consecutive weeks (4 orders in all) - 1 package of veggie "bread," 1 package of veggie pizza crust, 2 packages of veggie "pasta" and 2 packages of veggie "rice." Plus a limited edition Outer Aisle T-shirt. Plus a heartfelt THANK YOU on our website.

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    Pledge $10,000 About $10,000

    YOUR NAME ON OUR RETAIL PACKAGING - We will personally thank you or a loved one on 1 of our retail packages for a year, plus any three of the above reward levels. Let's talk!

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Funding period

- (30 days)