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My dresses are fashionable, stylish, and dare I say it, CUTE!! WL? focuses on frocks fit for those early, carefree days of childhood.
73 backers pledged $20,054 to help bring this project to life.

About

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Picture a little girl twirling in a new dress and you’ll come to fully understand the phrase, “You’re only young once.” The twirls—which are usually accompanied by giggles and smiles (and possibly a dance step or two)—mark a fleeting moment in every young girl’s life. While putting on a new outfit holds a certain charm no matter your age, nothing quite measures up to the joy found in the full skirts, bright colors and girly details of our memories.

I launched Who’s Little? to help parents and their daughters freeze time—to capture that blink of an eye moment before the calendar hurries forward to the teen years and beyond. Therefore, the Who’s Little? aesthetic is un-apologetically sweet.

Each piece in the collection is inspired by cherished memories of the princess-y, pirouette-worthy dresses my mom used to buy for me. Special events like birthdays, picture days, holidays and weddings often meant a trip to a fancy store and the chance to try on enough new outfits to make my head spin!

Through my collection, I want to offer that same dizzying experience to young girls everywhere. While the clothes are fashionable and stylish, they’re also—dare I say it—CUTE! Rather than shrunken adult styles, Who’s Little? focuses on frocks fit for those early, carefree days.

To ensure that every little girl has at least a few of these magical memories to take with her along life’s journey, I’ve established the "One Girl, One Dress Project" as an integral part of the Who’s little? brand. For every Who’s little? dress sold, I pledge to provide a new dress for a child in real need. While the clothes themselves will surely be welcomed, what I really hope these girls receive is a boost to their self-esteem and a reason to hope and dream.

Spring/Summer 2012 Collection
Spring/Summer 2012 Collection

REWARDS


INTRO PACKAGE: WHO'S LITTLE? TOTE FILLED WITH FUN GOODIES!


JUMP START PACKAGE:

I can't wait to give you this jumper in a one of a kind fabric, that will only be used for this project and will not be sold in stores or online!!  Check out some of the reviews below:

I am SO excited to give you one of these dresses from my 2012 holiday collection! Depending on how much you pledge, you can get one or ALL THREE! :)

FASHION SHOW PACKAGE:

I was recently honored as a successful Alumni at the Art Institute of Hollywood!
I was recently honored as a successful Alumni at the Art Institute of Hollywood!

On December 8th, Who's Little? and CoachArt are putting on an event that will feature the girls from CoachArt as runway models for their first ever fashion show! This is an incredible opportunity to give these girls a beautiful memory. This is an event for kids as well, so share this experience with them and wear a Who's little? Holiday dress to the show!! There will be a photo-booth, treats, as well as an Art Show!  I hope to see you there!

PHOTO SHOOT PACKAGE: BY ALEX KRUK PHOTOGRAPHY

Winter/Holiday 2012 collection taken by Alex Kruk
Winter/Holiday 2012 collection taken by Alex Kruk

A VERY SPECIAL THANKS TO THE FOLLOWING PEOPLE FOR THEIR HELP WITH THIS VIDEO!!!

Film/animations/edit: Jason Cook
Music: Shawn Lyon and Scot Lang: Braincloudsound.com
Additional Filming: Jed Luczynski

Risks and challenges

In fashion, cash flow is the biggest challenge for any design business—big or small. Designers must pay their overhead, materials, sample production, marketing and sales costs for each season months before the goods ship and payment is received. Ultimately this means, that a designer who has orders and great interest can end up going out of business because they lack the funds to produce and deliver the collection. Part of the money would be used to fund expenses between retail payments each season. This would be beneficial because I already have retailers interested in carrying the line, but I am unable to afford to supply these stores because there is so much upfront money needed. For now, I am currently doing smaller production runs, which I sell direct to consumers. These runs always sell out, proving there’s a demand in the market for the Who’s little? collection.

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DONATION GOALS BREAKDOWN

Here's how your donation will help!!

$20K: PRODUCTION FOR WINTER COLLECTION!

$40K: PRODUCTION FOR WINTER & SUMMER COLLECTION!!

$60K: FULL PRODUCTION AND WILL HELP WITH MARKETING AND SALES!!!

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    GRATITUDE PACKAGE: My super sincere thanks and a virtual high five! I will personally send you an email to thank you, and your name will be added to my website as a fabulous supporter. I really can't do this without your help!!

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    Pledge US$ 25 or more About US$ 25

    INTRO PACKAGE: You get the Gratitude Package PLUS a brand new Cotton tote bag with the Who's Little? mantra "You're Never Too Little to Make a Big Difference" screen printed on the side. Rock it proudly! Inside you'll find some surprises for the kids. (Hint: It's fun stickers and buttons) :) Free domestic shipping! Canada please add $10, International please add $20 for shipping

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    Pledge US$ 50 or more About US$ 50

    JUMP START PACKAGE: You get the Gratitude Package AND you get one of my best selling spring line Jumpers! Yes that's right. This jumper will be in a special edition Kickstarter fabric and can be worn as pants or as a jumper! Multiple uses means more fun for the little ones! Free domestic shipping! Canada please add $10, International please add $20 for shipping

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  4. Select this reward

    Pledge US$ 75 or more About US$ 75

    JUMP START + PACKAGE: You get the Intro Package (tote, stickers/buttons) AND the Jump Start Package (special jumper) and I will of course send you that thank you email and put your name on my site. You can stuff your new jumper right into your awesome new bag! :) Free domestic shipping! Canada please add $15, International please add $25 for shipping.

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    Pledge US$ 125 or more About US$ 125

    KICKSTARTER PACKAGE: Now we're getting somewhere. You get the Intro Package PLUS a special edition Who's Little? KICKSTARTER dress!! This is a great opportunity to show your support. The Kickstarter dress is designed specifically for this fundraiser and will never be sold in stores. Get one while they last! Free domestic shipping! Canada please add $15, International please add $25 for shipping.

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    Pledge US$ 150 or more About US$ 150

    KICKSTARTER + PACKAGE: For just $25 more, you get the bag, the stickers/buttons, the jumper, and the special edition Kickstarter dress! Seriously what an awesome deal! Canada please add $15, International please add $25 for shipping

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    Pledge US$ 200 or more About US$ 200

    HOLIDAY PACKAGE: Choose 1 of three of my designs for this holiday season delivered right in time for the holidays! These are exquisitely crafted dresses that will make any girl feel like a princess. Plus you will get the Intro Package Canada please add $15, International please add $25 for shipping

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    Pledge US$ 250 or more About US$ 250

    FASHION SHOW PACKAGE: For this pledge, you get the Holiday Package PLUS 2 Tickets to the Who's little? and Coachart Fashion and Art show in Los Angeles on Dec 8th. Please note: This is an LA based event and travel is not included.

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    Pledge US$ 500 or more About US$ 500

    PHOTO SHOOT PACKAGE: For this pledge, you get the Fashion Show Package that includes 1 of three of my designs from this Holiday season, two tickets to the fashion show, PLUS your own photo shoot for that special little princess in your life. She will be able to model any WL? dress we have in her size and have pictures taken and edited by the very talented Alexandra Kurk. She is WL? main photographer. Now how fun is that !! Someone will be a very lucky girl!! This is an LA based event and travel is not included

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  10. Select this reward

    Pledge US$ 750 or more About US$ 750

    Custom Package: I will design a ONE OF A KIND dress of your dreams for that little girl you love so much in your life. This offer is good for the whole year and is not limited to a specific season. You get to work with me to design the dress!!! That would start by sending me reference for your style and inspiration. I would then sketch designs and send them to you for your approval. Next we will pick colors, fabric, and trims. If you are in the LA area, I'll even take you to the production house!!! This is truly a once in a lifetime opportunity to own an expertly crafted dress that you helped create! I will also add in the Intro package!! Canada please add $15, International please add $25 for shipping

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    Pledge US$ 1,000 or more About US$ 1,000

    3 DRESS PACKAGE: This pledge gets you THREE of my holiday line dresses!!! Don't leave the house this holiday because you have your shopping list covered! These three dresses will make the perfect gift! You will also receive the Kickstarter jumper and WL? tote! Canada please add $15, International please add $25 for shipping

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    Pledge US$ 5,000 or more About US$ 5,000

    Pledge $5,000 or more for the DESIGN OPPORTUNITY PACKAGE: For this pledge you get the 3 DRESS PACKAGE plus the opportunity to be involved in the design of a dress from Who's Little?'s next collection. You will also be credited with your name on the Who's Little? online store!!!

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Funding period

- (34 days)