Shoelusions: accessories make ordinary shoes extraordinary project video thumbnail
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$778 pledged of $3,500 goal
backers
$778 pledged of $3,500 goal
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About

A well-made basic shoe can last forever (especially with Fashion First Aid's help). And while we all know that variety is the spice of life, the cost, discomfort, and waste of a cheap trendy shoe can be very overwhelming.  But why not have your shoe and wear it, too? 

Meet Shoelusions: high quality, artisanal shoe accessories.  Shoelusions transform basic shoes to fabulous, on-trend objects of envy.

Shoelusions can be used on boots, booties, pumps, flats, sandals, mules, clogs and more. A real breakthrough for women who have to wear orthotic, orthopedic or special work shoes, Shoelusions can help spice up these otherwise basic footwear. They are also easy on the wallet.

These are the 8 initial designs: 

Holster
Holster

 

Bootie
Bootie

 

Leather & Lace Gaiter
Leather & Lace Gaiter

 

Feather Ankle Strap
Feather Ankle Strap

 

Suede Cross Bow Strap
Suede Cross Bow Strap

 

Shimmery Ankle Fringe
Shimmery Ankle Fringe

 

Laser Cut Rose Ankle/Arch Strap
Laser Cut Rose Ankle/Arch Strap

 8. Embroidered Patch Boot Overlay: Dragon or Snake With Roses (image coming soon) 

Three Shoelusions (Holster, Bootie & Gaiter) feature the leather design and craft of Morgan Buckert, a local female artisan. If this project is successful, we will look to feature additional local and international artisans in future seasons. And speaking of the holster (and not trying to be political) our idea is for people to use it to hold whatever. We stuck some booze in it (#fireballismyammo) or a leather heart (#loveismyweaponofchoice). What will you stick in it?

If you like what you see, please fund this project. These make great gifts for shoe lovers, and we are expecting to ship around 08 December. 

Risks and challenges

The biggest risk for Shoelusions is production problems. We have 8 designs to start: 6 are made locally by skilled artisans and 2 are produced internationally. While we love promoting international artisans, these items pose the greatest delay risk due to longer lead times and unknown shipping delays, especially during busy holiday period. However the 6 locally-made items pose a different risk of scalability. If we experience a larger demand than anticipated, we will have to find more skilled artisans to help with production.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Fashion First Aid Boot Stay 2.0

    The best thing you can do for your boots

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  2. Select this reward

    Pledge $20 or more About $20

    One pair of small Shoelusions

    Choose from a pair of laser cut ankle/arch straps (deep red rose or turquoise peacock), a pair of feather ankle straps, or a pair of suede cross bow straps.

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  3. Select this reward

    Pledge $50 or more About $50

    One pair (or one) medium Shoelusions

    Choose from one pair black shimmery ankle fringe, one holster (you add your own ammo) or one pair of snake/rose embroidery overlays.

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    Pledge $75 or more About $75

    One pair of Shoelusions: booties

    You choose from black leather with turquoise inner or various leathers with wool blend lining.

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  5. Select this reward

    Pledge $200 or more About $200

    One pair Shoelusions Gaiters

    Exquisite leather and lace gaiters include a pair of Boot Stay 2.0.

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  6. Select this reward

    Pledge $500 or more About $500

    Custom Shoelusions & Fashion First Aid

    Receive a pair of custom gaiters and booties (you choose the material and size), plus two pairs of the small Shoelusions AND all of the Fashion First Aid shoe accessories.

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Funding period

- (19 days)