This project will only be funded if it reaches its goal by .
This project will only be funded if it reaches its goal by .
About this project
The new Pico Model C is a smart craft beer brewing appliance that allows anyone to brew 5L kegs of professional quality craft beer using ingredient-and-recipe PicoPaks from great craft breweries around the world. Pico C builds on the technology created for its big brother, the award-winning Pico Model S but is even easier to use and more affordable. In fact, Pico C is the easiest way to brew fresh craft beer from breweries around the world or custom craft your own brew innovations.
Meet the PicoStill, the best new accessory for your craft beverages. Pledge today to take advantage of our Kickstarter special on the Pico Model C + PicoStill Bundle. If you already have a Pico at home then pledge for the PicoStill reward. If you have already pledged for a Pico Model C then Add-On a PicoStill to your existing pledge.
Find the articles here! The Huffington Post, Uncrate, TechCrunch, The Spoon, Engadget, The Seattle Times, TechHive, Digital Trends, Food&Wine, PC World, CNET, GeekWire, USA Today, Geek.com, Yahoo Finance, New Atlas, iMore, The Spoon, 9TO5Toys, and Dealerscope.
Pledge today for a Pico Model C or Pico C Bundle and you get three great benefits over buying the product in stores later this year:
1. Get your Pico first - Kickstarter backers get their products before retail customers
2. Get the best deals - Kickstarter customers get a substantial discount vs. retail pricing
3. Free extras - Kickstarter backers get free extra features, as outline below:
*All Kickstarter backers who pledge for a Pico Model C by April 30th
Pick a reward, become a backer, and help us bring this new product to life. To say thank you, we offer the lowest possible price and deliver to you before anyone else.
Pico still not in your budget, but like what you see? Buy us a beer and we'll toast you for your support on Kickstarter Live with some delicious PicoBrew craft beer.
Now you can have the best craft brewing technology for your home at an affordable price. What are you waiting for?
Want some gear to go with your beer?
Look no more, add on here.
All add-ons are sold separately. To purchase them, simply choose the reward of your choice, and add the total of all desired add-ons to the final pledge**. At the end of the campaign, we will send you a survey to confirm the add-ons you purchased, and any additional shipping charges.
**Special shipping surcharges apply for Canada, AK and HI, see the FAQ.
New to Kickstarter?
Here's a short instructional video covering how to join Kickstarter, make a pledge, add on to your pledge, and use our Pledge Calculator.
Click here to use our pledge calculator. The pledge calculator will make it easy to select a shipping destination, select a reward, choose any add-ons, and calculate any additional shipping costs to your destination. When finished just click the Kickstarter button to return to Kickstarter and complete your pledge. We’ll automatically fill in the destination, reward tier, and total amount including shipping – just click continue and complete the pledge. You can also (optionally) send yourself a summary email of your selections and total.
Already have a Pico Model S and just interested in converting to the new C Keg or getting BrewUnlimited at a great price? Pledge right here. (If you want both the Keg Bundle and BrewUnlimited, then please pledge for your BrewUnlimited choice, and add an extra $100 for the Keg Bundle)
Quality & Freshness
Fresh craft beer has all the aroma and all the taste that the brewmaster wants you to experience. And it doesn't get any fresher than brewing it yourself!
Explore PicoPaks from craft brewers and breweries around the world.
With Pico, you can personalize great brewery recipes to your taste by dialing up or down the IBUs (bitterness) and ABV at brewtime. Craft beer your way!
Saving the Environment
Producing beer at large commercial breweries involves transporting all that beer + metal cans or glass bottles over thousands of miles: lots of pollution and energy waste. Instead, brew local using your own water, then compost your PicoPaks or even feed the spent grain to your livestock.
PicoStill is a first-of-its-kind, patent-pending distilling attachment that is compatible with all Pico® and Zymatic® brewing appliances. PicoStill is a gorgeous accessory topped with a sleek copper distilling coil and clear glass infusion chamber that fits over the Pico C Keg and can be used to distill hop oil, water, and essential oils. (Of course, with proper licenses and permits, the PicoStill can be used to distill delicious spirits as well).
PicoBrew's global marketplace for PicoPaks, the BrewMarketplace, allows customers to find great craft beer by exploring ratings and recommendations and even communicating directly with the brewer.
BrewMarketplace allows you to discover and purchase not only great craft brewery PicoPaks but also Paks designed by other homebrewers with unique and exciting recipes. Discover the next great brewmaster's recipes, support your local craft brew community, or explore great beer from around the world. Finding your beer has never been easier!
Meet our Brewery Partners
Now Pico brews more than beer! We're excited to announce our new Kombucha PicoPaks available initially in three great flavors: Classic Lemon ($14.99), Ginger Malt ($16.99) and Lemon Malt ($16.99). Kombucha, a fermented tea, is a popular beverage in the health and wellness community that is said to aid digestion and stimulate the immune system. Pico users may brew kombucha PicoPaks in their Picos like they brew craft beer: simply insert a PicoPak, load a keg and reservoir with water, and select “brew”. Once PicoPak kombucha is brewed users may add a SCOBY (the bacteria and yeast starter culture) to their fermenting keg and let it ferment for approximately 7 days. Coming soon to BrewMarketplace!
The FreeStyle PicoPak BrewCrafter gives you the ability to create your own unique craft beers by simply dragging and dropping grains and hops into your custom PicoPak so you can achieve the flavor and style you desire! PicoBrew does the heavy lifting of sourcing ingredients and packaging your creation to deliver a truly customized and unique craft brewing experience.
Manage your craft brewing life with our new BrewPulse mobile app: its your whole craft beer pipeline at your fingertips! This new iPhone and Android app allows you to explore new PicoPaks but also keeps you up to date throughout the brewing process. You can monitor each of your creations as it progresses from brewing through fermentation and carbonation and finally into your refrigerator for consumption. Shop. Explore. Brew. Enjoy.
Ensure a steady supply of fresh craft beer in your kitchen with our all-you-can brew PicoPak offering. Order 2 PicoPaks, brew them, then order 2 more. Brew them. Then order 2 more. You get the picture. Brew as much as you want, to keep the beer flowing. At $60/mo with free shipping in the contiguous US, you have access to the entire, continuously expanding catalog of PicoPaks and FreeStyle PicoPaks for about $2 per day. All Kickstarter BrewUnlimited backers get a free Pico C Brew Keg and a Serving Keg. Take the limits off your brewing!
PicoPaks are ready-to-brew compostable grains-and-hops ingredient kits together with the secret brewmaster process parameters to brew them. Our PicoPaks are produced in collaboration with and are licensed from award-winning breweries worldwide.
Each PicoPak is recognized instantly by its RFID tag as it is inserted into your Pico. Recipe control parameters that guide heating and fluid flows are then downloaded automatically over WiFi to enable total precision craft beer-brewing.
With a Pico you are not only brewing award-winning recipes from all over the globe, you are brewing them on award-winning equipment. PicoBrew has been the recipient of many prestigious awards and honors including 3 CES Innovation Awards, an IFA Best of Show, multiple Editor's Choice picks... We've received so many awards, in fact, that Fast Company recently named PicoBrew one of the 2017 Top 10 Innovative Food Companies in the World!
We founded PicoBrew in 2010 with the vision of democratizing craft beer by allowing anyone to brew their own great beer leveraging the expertise of the craft beer community. In 2013 we launched the world's first fully automatic all-grain beer brewing appliance, the PicoBrew Zymatic. After two more years of hard work we launched the PicoBrew Pico (Model S), the world's first true consumer countertop craft beer appliance, and along the way invented the PicoPak compostable grains and hops recipe pack as well as partnerships with hundreds of craft brewers around the world. The Pico Model C is the simplest, most affordable craft brewing appliance ever, and builds on 7 years of pioneering and leadership in the craft beer space.
We are always innovating and looking for ways to improve our products and services. After delivering the original Pico to thirsty customers back in June 2016, we immediately began looking for ways to decrease cost and improve on ease-of use without compromising quality. After 9 months we've gone through many design iterations and testing cycles and know we have a winner in the even more affordable Pico Model C. Near production-ready prototypes are brewing daily in our test lab and we are testing machined (vs. molded) versions of our all-new Pico C Brew Kegs as well.
We've got a tight schedule set up to get this project completed. First, we need to get the tooling underway for the Pico C. At the same time we need to close the C Brew Keg design, get the metal, plastics and rubber tooling kicked off, and then get that into production as well. In parallel we'll complete the firmware and BrewPulse software and it will all come together in August when we plan to start shipping Pico Model C to our Kickstarter backers.
This is our fourth Kickstarter and we love our Kickstarter backers! Kickstarter backers have not only provided funding and validation for our market efforts from virtually day 1, but you've also helped steer the feature-sets of our products, our approach to customer support, and how we run our company. Thank you Backers!
PicoBrew is a team of 57 dedicated craft beer lovers and technologists (in that order) who cut their teeth in various respectable roles at big companies, but decided it was much better to work for a small company and make products that make people happy. We like great craft beer, and it makes us happy to craft the ultimate crafter of craft beer for you!
Risks and challenges
Our business centers on bringing the craft beer experience home to you in the form of great-looking products that perform in unique ways. We self manufactured our first two (Kickstarter-backed) products, the Zymatic and KegSmarts, so we have experienced the trials and tribulations of bringing complex products to market by ourselves. With Pico, and now Pico Model C we’ve been working with one of the world’s leading contract manufacturers. We’ve learned how to design for manufacture, build stringent factory tests, manage demand, and scale quickly. Even so, risks remain:
MANUFACTURING: We’re doing some novel things to reduce cost, like designing and building our own low pressure brewing kegs with custom hose connectors. We’ve gotten pretty good at working with our factories to bring unique new products to market, but there are always manufacturing schedule risks for any product.
FULFILLMENT: We experienced some challenges in shipping Zymatic, Kegsmarts, Pico and Picopaks though our shipping partners – shipping large heavy packages and keeping the contents safe from us to you is not easy. Fortunately, we have learned a lot about how to make this work, but getting products in volume fulfilled worldwide is still non-trivial.
INTERNATIONAL: Getting government regulatory approval for worldwide products remains a challenge, and again, part of the reason for partnering with Flex is that they’re really good at this.
Help us make Pico Model C a reality with your pledge today!
THANK YOU for your support!
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