What is Full Dice?
Full Dice is more than a brand of clothing, it is a lifestyle as well as an attitude towards life. Full Dice means living life to the fullest, taking every opportunity that you are faced with, and generally enjoying life for what it is. This passionate way of thinking and living has inspired a lifestyle clothing line meant to be worn by those who do what they love. We gain inspiration from our own lives, which we use to develop fresh-looking apparel.
Why back Full Dice?
Full Dice was born when three friends from high school agreed that life is fleeting, and should never be taken for granted. We truly believe that this way of thinking about life could benefit anyone who takes it to heart. Therefore we need your help to spread the word about Full Dice and its message. If you decide to back us you will receive a quality Full Dice reward, and will be part of the ever-growing community of go-getters and life-livers. We are passionate people, and we need your help to spread the message of a full life around the world. We have high aspirations, and cannot hope to reach them without your support. You should back Full Dice because you will be supporting a company with a long term goal and a short term motivation.
What will the funds be used for?
If our project is successfully funded we will use the money for four things. Firstly, we will use the funds to print apparel to fulfill the rewards for our backers. Secondly, we will use the funds to create an inventory of our existing designs to be used for orders filled through our online store. Thirdly, we will develop new clothing such as polos, sweatshirts, button downs, new t-shirts and tanks, as well as women's clothing. Finally, we will use the funds gained from this kickstarter project to launch our business in the right direction when it comes to sustainability. We will purchase clothing that is made locally in order to provide our customers with a quality product that they know the origin of.
So we've raised $6,000... now what? Full Dice has a long term goal of transforming itself into a completely sustainable business. To do this we will start by using locally grown and produced cotton shirts, with these shirts we will be able to show our consumers where each individual shirt has come from, cultivation to final product. At Full Dice we want to change the social norm to knowing where your clothing comes from, and knowing it's sustainable. Eventually Full Dice wants to explore the production of shirts made using hemp. Hemp is a fiber that is not only much greener to produce but stronger as well. Through continued exploration with our methods we hope to create a completely sustainable company. Sustainability is going to be the only option for companies in the future, and Full Dice wants to be well ahead of the learning curve before we are forced to adapt.
Risks and challenges
The major risk that most clothing lines face is the possibility that people dislike their designs. In order to prevent this issue from affecting Full Dice, we utilize a number of strategies. First off, we are always stockpiling new designs. We are constantly coming up with new ideas, and preparing for the future by building an inventory of ideas today. Additionally, we make it a priority to create diverse and interesting designs. Although we are small right now, we have many ideas for how to make Full Dice more appealing to many more people. Furthermore, one of Full Dice's major goals is to reflect the wishes and desires of our customer base. If the people don't like where we're headed, or have ideas that they want implemented, then Full Dice will change to heed our customers wishes.
It is also possible that Full Dice does not expand much further than our kickstarter, which could happen if we are unable to continue to spread the brand. We plan on combatting this by continuing to produce new, aesthetically pleasing designs for our products. Between the months of September and June, we will also have Full Dice owners living in three distinct areas of the country, which will give us an opportunity to advertise the brand in many geographic markets.
Another threat to Full Dice is obtaining the reputation of being "just another T-shirt company." We plan on avoiding this by setting long term goals early in our existence, and sticking to those goals as we evolve. We want to be a trendsetting business in the fashion industry, and lead by example. Our ideals of environmental sustainability and competitive design production set us apart from the crowd. At Full Dice, we create our products with others in mind. Our first priority is inspiring passion and excitement, followed by leaving a legacy of sustainability and environmental awareness.Learn about accountability on Kickstarter
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